Although with some reluctance, social sciences now seem to have accepted the challenge deriving from the growing digitisation of communication and the consequent flow of data on the web. There are actually various empirical studies that use the digital traces left by the myriads of interactions that occur through social media and e-commerce platforms, and this trend also concerns the research in the PCST field. However, the opportunity offered by the digitisation of traditional mass media communication — the newspapers in particular — is much less exploited. Building on the experience of the
Social media is restructuring the dynamics of science communication processes inside and outside the scientific world. As concerns science communication addressed to the general public, we are witnessing the advent of communication practices that are more similar to public relations than to the traditional processes of the Public Understanding of Science. By analysing the digital communication strategies implemented for the anti-vaccination documentary Vaxxed, the paper illustrates these new communication dynamics, that are both social and computational.
Computational social science represents an interdisciplinary approach to the study of reality based on advanced computer tools. From economics to political science, from journalism to sociology, digital approaches and techniques for the analysis and management of large quantities of data have now been adopted in several disciplines. The papers in this JCOM commentary focus on the use of such approaches and techniques in the research on science communication. As the papers point out, the most significant advantages of a computational approach in this sector include the chance to open up a range
This is a conference review of the 2nd Commemoration of the International Day of Women and Girls in Science, which had the theme Gender, Science and Sustainable Development: The Impact of Media. It was held in United Nations Headquarters, New York City, U.S.A., and a parallel event was held simultaneously in Valetta, Malta. There were 45 listed speakers from 24 countries, with a gender ratio of 2:1 in favour of women. The contribution of the media to socio-cultural barriers facing girls and women in STEM was well-illustrated. However, few actionable solutions were proposed.
How users discuss climate change online is one of the crucial questions (science) communication scholars address nowadays. This study contributes by approaching the issue through the theoretical concept of online public arenas. The diversity of topics and perceptions in the climate change discourse is explored by comparing different arenas. German journalistic articles and their reader comments as well as scientific expert blogs are analyzed by quantitative manual and automated content analysis (n=5,301). Findings demonstrate a larger diversity of topics and interpretations in arenas with low
Amid calls from scientific leaders for their colleagues to become more effective public communicators, this study examines the objectives that scientists’ report drive their public engagement behaviors. We explore how scientists evaluate five specific communication objectives, which include informing the public about science, exciting the public about science, strengthening the public’s trust in science, tailoring messages about science, and defending science from misinformation. We use insights from extant research, the theory of planned behavior, and procedural justice theory to identify
Arthur Dent's reluctant hitchhike through the Milky Way would not have been possible without the babelfish, which was nourished by his brain waves and in return decoded foreign languages for him. In much the same way, public intellectuals serve as science and technology academia's babelfish for the non-STEM savvy. While STEM academics continue to push back the frontiers of knowledge, public intellectuals equip the community with the knowledge we need to make big decisions, both for our own individual lives and for our society.
This commentary is both a case study of the evolution of one public intellectual, and an analysis of how he has broadened his voice beyond the standard academic bubble. His story gives a perspective on the question of, “How do public intellectuals get their start?” They almost certainly begin as “mere” intellectuals — the public part comes later. But how? How does a studious academic go from following the media to being part of the media?
In an information free-for-all why should scientists bother to add their voice? In this commentary piece I argue there is an increasingly important role for scientists amongst the growing ranks of public intellectuals and the many who style themselves as such. First, we must become the sifters and sorters. We need to be willing to use our research and analytical skills to identify what is valuable amongst all the noise, and, if necessary, to volubly reject what is not. And, second, we need to create and defend the space everyone needs for deep thought and consideration. We need to influence
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
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Alicia de Lara GonzalezJose Garcia-AvilesGema Revuelta
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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Alycia CrallMargaret KosmalaRebecca ChengJonathan BrierDarlene CavalierSandra HendersonAndrew Richardson
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 2 of 3) focuses on the outreach effort.