In this paper, Chris Parsons, of Word Craft, presents an overview of front-end evaluation. Parsons discusses the definition of front-end evaluation, how front-end evaluations differ from formative and summative evaluations, the goals and purposes of front-end evaluation, situations in which front-end evaluation would be useful, and the value of understanding your audience before designing programs or exhibits.
In this paper, Charles A. Lewis, retired from the Morton Arboretum, discusses why and how visitors interact with botanical gardens and arboreta, places that provide natural ambiance as well as learning opportunities. Lewis argues that these types of "green museums" must recognize the psychological and physiological aspects of their landscapes that provide broader experiences for visitors.
In this article, Jacksonville State University's Stephen Bitgood discusses findings from a study that examined two aspects of the public image of visitor facilities: the expectations of what is likely to be found at different types of facilities; and, some general perceptions of these different types of visitor facilities. Facility types included science museums, history museums, historic sites, state parks, natural history museums, and art museums.
In this article, Ohio State University's Gary W. Mullins, Ph.D. discusses the importance of interpretation, a process of non-formal environmental education and visitor communication services in leisure settings, in understanding visitor behavior. Mullins cites several recent studies in this area and key findings related to better understanding the interpretive clientele.
In this article, Steven D. Moore, Ph.D. discusses the history of wilderness recreation research, based on carrying capacities and crowd expectations, and more recent approaches which rely on normative theories of human behavior. Moore discusses other research efforts to better understand the dimensions of wilderness recreation behavior and experiences.
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TEAM MEMBERS:
Steven D. Moore, Ph.D.Visitor Studies Association
In this article, Thomas A. More of the U.S. Forest Service presents a review and discussion of current research on the benefits of urban parks. More also discusses the issues of fairness in the distribution of these benefits (i.e. the less affluent receive fewer services and servies of lesser quality).
In this article, Lynne M. Westphal of the USDA Forest Service, North Central Forest Experiment Station, outlines discussions exploring the interactions between plant communities and people communities at a November 1992 symposium. The symposium aimed to assess current knowledge about the active involvement of people with plants and to clarify research needs that will lead to improved program management and information delivery.
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses two year-long studies at major outdoor settings, which offer insights into the reasons why people choose to visit botanical gardens and arboretums and what they enjoy about these visits. Hood summarizes methods and key findings from theses four-season studies, which were conducted in 1987 at the Holden Arboretum (Mentor, Ohio) and in 1989 at the Chicago Botanic Garden (Glencoe, IL).
In this article related to evaluation and multicultural audiences, Jacksonville State University's Stephen Bitgood presents a "progress report" on a visitor center and environmental education project in Puerto Rico that is being designed to serve both the local Puerto rican audience as well as the international visitor. Bitgood shares findings from the study featured in a report to the Caribbean National Forest, part of the USDA National Forest Service.
In this article, Marilyn G. Hood of Hood Associates discusses a visitor study of the Holden Arboretum in rural Mentor, Ohio. The year-long study helped arboretum staff and trustees learn how the institution might more effectively serve its audience, which they suspected differ from season to season.
Goodman Research Group, Inc. (GRG) served as the external evaluator of the three-year NSF-funded Science Festival Alliance (SFA), a collaborative started by the University of California San Diego, the MIT Museum (Cambridge, MA), the University of California San Francisco, and The Franklin Institute (Philadelphia, PA). The focus of the SFA over its first three years was helping establish and sustain science festivals in each of these four cities. The Alliance’s long-term goal is to facilitate the creation of a growing network of festivals and a community of science festival practitioners. To
The Museum is partnering with San Francisco State University's Department of Biology to learn more about the zombie fly, Apocephalus borealis, and how this parasitoid (like a parasite, except they always kill their host) affects honey bees, Apis mellifera. You can join this investigation by becoming a ZomBee Hunter! ZomBees are honey bees that have been parasitized by zombie flies. We know that zombie flies have been affecting honey bees in California and South Dakota. The big mysteries that need to be solved are: Where exactly are honey bees being affected? How big of a threat are zombie flies to honey bees? Have zombie flies spread to honey bees across North America? By collecting honey bees in L.A. that look like they have been affected by the zombie fly, you can be a detective for this exciting case.
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TEAM MEMBERS:
Natural History Museum of Los Angeles CountyJohn Hafernick