In this paper, Chris Parsons, of Word Craft, presents an overview of front-end evaluation. Parsons discusses the definition of front-end evaluation, how front-end evaluations differ from formative and summative evaluations, the goals and purposes of front-end evaluation, situations in which front-end evaluation would be useful, and the value of understanding your audience before designing programs or exhibits.
Document
TEAM MEMBERS
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
6
Number:
1
Page Number:
66
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