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resource research Media and Technology
In citizen science, user-centred development is often emphasised for its potential to involve participants in the development of technology. We describe the development process of the mobile app “Naturblick” as an example of a user-centred design in citizen science and discuss digital user feedback with regard to the users' involvement. We have identified three types of digital user feedback using qualitative content analysis: general user feedback, contributory user feedback and co-creational user feedback. The results indicate that digital user feedback can link UCD techniques with more
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TEAM MEMBERS: Ulrike Sturm Martin Tscholl
resource evaluation Media and Technology
Char Associates conducted an evaluation of the four-year, NSF-funded project, Interpreters and Scientists Working on Our Parks (iSWOOP). The project brought interpreters and scientists together in multi-day professional development sessions at five national parks with the purpose of showcasing scientific research that usually goes unseen and unappreciated by park visitors. iSWOOP coordinated the development and delivery of digital libraries including animations, still photos, thermal and high-speed videos, and maps to give visual support to explanations of particular scientific studies. In
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TEAM MEMBERS: Cynthia Char
resource research Public Programs
This paper presents the first study ever conducted on the profile of visitors to the Museum of Human Evolution of Burgos (Spain), which exhibits the finds of the Atapuerca archaeo-paleontological sites. The research was guided by the principles of public communication of science and the methodology of the studies on museum visitors. The analysis reveals a positive perception; the Museum is associated with the sites and they are valued as cultural heritage. Complaints are very limited but useful to produce a set of recommendations to further improve the exhibition. In addition, the findings are
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TEAM MEMBERS: María Eugenia Conforti María Gabriela Chaparro Pamela Degele Juan Carlos Díez Fernández-Lomana
resource research Media and Technology
Despite low public knowledge of synthetic biology, it is the focus of prominent government and academic ethics debates. We examine the “NY Times” media coverage of synthetic biology. Our results suggest that the story about synthetic biology remains ambiguous. We found this in four areas — 1) on the question of whether the field raises ethical concerns, 2) on its relationship to genetic engineering, 3) on whether or not it threatens ‘nature’, and 4) on the temporality of these concerns. We suggest that this ambiguity creates conditions in which there becomes no reason for the public at large
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TEAM MEMBERS: Yi-Lin Chung Sara Giordano
resource evaluation Public Programs
This document represents the story of Native Universe: Indigenous Voice in Science Museums and how it has unfolded at the project level, the three case study museum sites, and through partnerships between tribal communities and the three science museums. Modeled on the project itself, our research and evaluation team brings together Indigenous and conventional, western evaluation and research practices, through a collaborative partnership between the Lifelong Learning Group, based at COSI’s Center for Research and Evaluation (Columbus, OH) and Native Pathways (Laguna, NM). The results of
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TEAM MEMBERS: Jill Stein
resource evaluation Media and Technology
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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TEAM MEMBERS: Jean Hiebert Larson Chandra Lewis Corynn Del Core
resource research Media and Technology
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
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TEAM MEMBERS: Julia Cort Lisa Leombruni Heather Hodges Pamela Rosenstein
resource project Public Programs
Exploratorium’s The Phenomenal Genome: Evolving Public Understanding of Genetics in the Post-Mendelian Era project addresses the increasing need to develop genomic literacy in the public at large. The explosion of genomics research over the past two decades has led to an increasingly complex picture of the determinants of human health and human phenotypes, and the applications of this research are now making their way into the clinic, the media, and the hands of consumers. The goal of this project is to create a model for increasing genomic literacy through Informal Science Education programming (ISE), creating a pathway for better decision making for the health of individuals and society at large. The Phenomenal Genome focuses on general science museum visitors and teachers of middle and high school students.

The core of the Exploratorium’s approach to science education is the creation of intriguing, provocative and investigable phenomena that are experienced directly and personally through exhibits, facilitated explorations, programs, and teacher professional development. Over two years, we will develop, test, and iterate inquiry-based professional development to help teachers develop understanding and integrate the principles of contemporary genomics and genetics into their classrooms. 120 middle and high school teachers will be served during this period, and many more beyond that, as the activities and workshops developed become a regular part of our teacher professional development programming. A learning scientist specializing in teacher learning will conduct research to determine which approaches and experiences are most effective for this context, and why.

In a parallel process, we will develop and test exhibits and experiences on the museum floor for museum visitors, using a similar iterative process of prototype testing with an embedded learning scientist to study visitor learning. We plan to define the approaches that work across audiences and contexts, as well as those that work best in particular contexts.

Through this work, we will develop new resources for teaching and learning contemporary genomics and genetics, and identify promising practices in communicating contemporary genomics and genetics in informal spaces across audiences. We will disseminate our findings via conferences, peer-reviewed articles, and workshops for the ISE community.
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TEAM MEMBERS: Hilleary Osheroff Kristina Yu
resource research Public Programs
This video presents reflections on SCIENCES: Supporting a Community’s Informal Education Needs—Confidence and Empowerment in STEM. SCIENCES brought together Eden Place Nature Center and the Chicago Zoological Society to collaboratively support environmental conservation and lifelong scientific learning in the Fuller Park neighborhood of Chicago. The SCIENCES project began in 2013 and focused on adapting existing educational programs into a suite of environmentally focused science learning opportunities for professional, student, and public audiences in the Fuller Park neighborhood
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resource evaluation Public Programs
The summative evaluation documents and articulates what SCIENCES has improved or changed, and in what ways. The final design of the summative evaluation was based on findings from the front-end and formative evaluations, including using participatory evaluation techniques to engage community members in discussing their experience with the programs and assessment of community needs and assets at the close of the project. The goal of the summative evaluation was to address discrete program impacts in the context of the project, as well as the cross-program impact of providing a thematically
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resource research Informal/Formal Connections
Public trust in agricultural biotechnology organizations that produce so-called ‘genetically-modified organisms’ (GMOs) is affected by misinformed attacks on GM technology and worry that producers' concern for profits overrides concern for the public good. In an experiment, we found that reporting that the industry engages in open and transparent research practices increased the perceived trustworthiness of university and corporate organizations involved with GMOs. Universities were considered more trustworthy than corporations overall, supporting prior findings in other technology domains
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TEAM MEMBERS: Asheley Landrum Joseph Hilgard Robert Lull Heather Akin Kathleen Hall Jamieson
resource project Public Programs
Biology has become a powerful and revolutionary technology, uniquely poised to transform and propel innovation in the near future. The skills, tools, and implications of using living systems to engineer innovative solutions to human health and global challenges, however, are still largely foreign and inaccessible to the general public. The life sciences need new ways of effectively engaging diverse audiences in these complex and powerful fields. Bio-Tinkering Playground will leverage a longtime partnership between the Stanford University Department of Genetics and The Tech Museum of Innovation to explore and develop one such powerful new approach.

The objective of Bio-Tinkering Playground is to create and test a groundbreaking type of museum space: a DIY community biology lab and bio-makerspace, complete with a unique repertoire of hands-on experiences. We will tackle the challenge of developing both open-ended bio-making activities and more scaffolded ones that, together, start to do for biology, biotech, and living systems what today’s makerspaces have done for engineering.

A combined Design Challenge Learning, making, and tinkering approach was chosen because of its demonstrated effectiveness at fostering confidence, creative capacity, and problem solving skills as well as engaging participants of diverse backgrounds. This educational model can potentially better keep pace with the emerging and quickly evolving landscape of biotech to better prepare young people for STEM careers and build the next generation of biotech and biomedical innovators.

Experience development will be conducted using an iterative design process that incorporates prototyping and formative evaluation to land on a final cohort of novel, highly-vetted Bio-Tinkering Playground experience. In the end, the project will generate a wealth of resources and learnings to share with the broader science education field. Thus, the impacts of our foundational work can extend well beyond the walls of The Tech as we enable other educators and public institutions around the world to replicate our model for engagement with biology.
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TEAM MEMBERS: Anja Scholze