In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
Merging art and science, "Self Reflected" aims to communicate the incredible complexity of the neural signaling in our brains that makes us who we are. The artists, Dr. Greg Dunn and Dr. Brian Edwards, invented a novel technique called reflective microetching to simulate the microscopic behavior of neurons in the viewer’s brain as they observe this work of art. "Self Reflected" is currently on display in the Your Brain exhibit at The Franklin Institute in Philadelphia. This summative evaluation study explores museum visitors’ behavior, reactions, and learning outcomes as they interact with
In 2016, more than 120 National Park Service (NPS) units conducted BioBlitzes, supported by a collaboration between The National Geographic Society and the National Park Service. The Lawrence Hall of Science conducted an evaluation of participant and park outcomes at the cornerstone BioBlitz throughout the National Capital region, at the large (regional) Showcase BioBlitzes, and at additional events at National Parks across the US. The report includes a description of the evaluation project, case studies from 3 BioBlitzes, findings, recommendations, and the instruments used to measure
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
In this paper, Margaret Marino of the New Mexico Museum of Natural History discusses methodology and findings of an extensive summative evaluation of the "Horse Tales--An Evolutionary Odyssey" exhibit. This permanent exhibition on the history, biomechanics and importance of the horse in the southwest premiered at the New Mexico Museum of Natural History before it was moved to the new Anne C. Stradling Museum of the Horse in Ruidoso, New Mexico. The appendix of this paper includes the observation forms and visitor survey used in the study.
This report details the findings from an exploratory research study conducted by the Research and Evaluation Department at the Museum of Science, Boston about this exhibition, which came to be known as Provocative Questions (PQ). This investigation was guided by the following questions: 1. Will visitors engage in socio-scientific argumentation in an un-facilitated exhibit space, and are they aware that they are doing so? 2. How do the un-facilitated exhibits impact visitors’ socio-scientific argumentation skills? For the exploratory research study, visitors were cued to use the exhibits and
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS:
Lissa KramerColleen LenahanHal KramerSeattle Aquarium
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
In 2006, the Science Museum of Minnesota carried out a formative evaluation of the traveling exhibition, Disease Detectives. Disease Detectives features an immersive environment where visitors investigate a case by meeting a patient (an interactive mannequin), interpreting lab tests, and exploring specific environments to learn more about disease transmission and prevention. Each case highlights a different mode of disease transmission and the relevant illnesses. The purpose of this evaluation was to look at the usability and learning outcomes of one of the three proposed scenarios for the
Summative evaluation of the NSF- and NEH-funded Hunters of the Sky exhibition, including remedial, timing and tracking, and summative. The 5,000 square foot exhibition takes a science and humanities perspective on birds of prey. A particular focus of the evaluation was the exhibition's impact on "getting visitors to explore their own values and beliefs about the human relationship to the natural world" as well as "getting visitors to critically examine questions of economics, public policy, and environmental ethics related to the survival of raptors and their habitats." Sample data collection
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TEAM MEMBERS:
Deborah PerryKarla NiehusScience Museum of Minnesota