This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This article discusses the methodology, key findings, and implications of a 1998-1999 evaluation conducted by the US Holocaust Memorial Museum of its educational programming for school groups. The evaluation examined the impact of the school programs as well as guided future programming decisions.
The New Mexico Museum of Natural History and Science proposed to develop an outreach science and mathematics program with a parent involvement and teacher enhancement professional development component. The goals of the project are as follows: (1) to involve parents in their children's education; (2) to promote a positive attitude on behalf of parents and students toward science and mathematics; (3) to increase teachers' level of comfort in teaching science; and (4) to enhance teacher's confidence in the hands-on approach as an effective method for teaching science. The objectives for the parent component of this project are: acquaint parents with the national and state science education goals and standards; introduce parents to activities that can be done at home with children; and provide families with materials and activity sheets that can be used at home. The objectives for the teacher component of this project are: (1) to provide teachers with opportunities for increased communication with parents about science literacy for children; (2) provide professional development for teachers on the use of hands-on science activities in the classroom; and (3) to providing bilingual activity guides and kits containing materials to encourage science learning. The methods for implementing this project will be varied according to the needs of the target audiences. Parents and children will be engaged through parent workshops and multi-aged children's activities conducted at the museum by experienced science educators. The professional development for teachers' component of this project will include an extensive summer workshop, on-going training/ planning sessions during the school calendar year and session on the uses of the bilingual teaching manuals. The cost sharing for this NSF award is 46.7% of the total project cost.
Treasuring our Natural Heritage: Natural History and Environmental Science Education is a multifaceted project that will be developed by the Idaho Museum of Natural History. Their goal is to heighten an understanding of issues surrounding the concept of biodiversity among the general public. By using the metaphor " the economy of nature," they will present three concepts: biodiversity which will include the idea of keystone species, natural capital, and extinction debt & conservation biology. This approach and the use of this metaphor is based on pre-exhibit research work that demonstrated that rural Idahoans understand this as a system of exchange, where each species holds a different 'occupation' and a variety of occupations is critical to the health of the economy. This project will bring participants in touch with the value of scientific research through presentations by scientists whose recent research results will provide a deeper understanding of the living systems around them. Views of elders from Idaho's Native American tribes will be included to add a critical human dimension. With this award they will develop a series of three small traveling exhibits, three-part educational video series for public broadcasting, and three multimedia science kits for use by children's groups on each of the three concepts noted above. With this multifaceted design it is anticipated that this program will reach 50% of Idaho's 1.2 million people. It is anticipated that the exhibits will become generally available once they have completed their circulation in Idaho.
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TEAM MEMBERS:
Stefan SommerAllen JacksonAmy LaffertyAndrew GibbonsAlbert Strickland
The New York Hall of Science will develop, test, and implement the "Biochemistry Discovery Lab," a 1000-sq.-ft. space designed to complement the content and design of "The Chemistry of Living Things," a 3000-sq.-ft. exhibition that will be opening in 1999. The Biochemistry Discovery Lab will engage visitors in four different types of activities: 1) guided experiments for scheduled groups, 2) self-guided experiments, 3) demonstrations, and 4) the prototyping of ancillary materials. These activities are intended to engage the target audiences -- families, students, and the general public -- in experiences leading to an understanding that chemical reactions are due to the interaction of molecules; that chemical reactions occur in both living and nonliving things; and that there are visible and measurable characteristics of chemical reactions in living and nonliving systems.
The Science Museum of Minnesota will develop "Investigations in Cell Biology," an integrated program that introduces cell, microbiology, and molecular biology to museum audiences through open-access, wet-lab, micro-experiment benches; training and support for school teachers; classes for adults and teens; and a long-term program for local high school youth. The project includes the development, testing, and installation of four micro-experiment benches that introduce visitors to the objectives, tools, and techniques of cell biology experimentation. These benches,"Inside the Cell," "Testing for DNA," "DNA Profile," and "Microbe Control," will be part of "Cell Lab," a 1,500 square-foot open experiment area within the science museum's new core exhibition, "The Human Body," opening December 1999.
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TEAM MEMBERS:
Laurie Kleinbaum FinkSusan FlemingJ Newlin
The Science Museum of Minnesota, in collaboration with Discovery Place and Science North, is producing a pilot stage for a large format film on the life work of Dr. Jane Goodall; her principal research site, Gombe National park in Tanzania; and her study subject, chimpanzees. The film will be a journey into the world of the wild chimpanzee with Dr. Jane Goodall, the best know living woman scientist among adults in the United States. It will chronicle Goodall's life work as well as the work of other researchers in Gombe. Accompanying educational material will include a companion kiosk exhibit, a leadership institute for museum educators, an online program, and women-in-science classes for children and parents. During this pilot stage, the project team will produce large format test footage in Gombe and will further develop the script for the film. The principal science advisor for the project will be Dr. Anne Pusey, professor and director of the Jane Goodall Institute's Center for Primate Studies at the University of Minnesota. She will serve as a Co-PI along with Mike Day of the Science Museum of Minnesota; Freda Nicholson, CEO of Discovery Place; and Sue Griswold, VP for Programs and Education at Discovery Place. Mike Day also will co-executive produce the film with Jim Marchbank, CEO of Science North.
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TEAM MEMBERS:
Mike DaySue GriswoldAnne PuseyFreda NicholsonBarbara Flagg
The New York Hall of Science is in the process of designing and constructing a 50,000 sq. ft. facility addition. This project, which could also be called project BUILD: Building Underway-Informal Learning Design, will take advantage of the inherent teaching and learning opportunities in science and engineering found in an authentic, real-time setting. A portable exhibit unit, fashioned after a construction-site fence with peepholes, will highlight aspects of technology, math, engineering, and materials sciences found in the building trades and architecture. Each peephole will display an artifact, text, image or interactive for the visitor and have specific learning outcomes defined during the development of the exhibit. Associated programing, in the form of Explainer demostrations, workshops, lectures, building trades career days, design, and hard hat tours will be created for three distinct audiences -- families, adolescents 11-14 (middle-school) and young adults 15-18 (high school). The exhibit and programs will evolve and amend themselves in tandem with the changeable timetables and nature of construction. Finally, a guidebook written on "how to" replicate these learning experiences, construct the exhibit fence for other venues, and partner with architects and tradespeople will be available to the wider museum and informal learning community.
The Museum of Science in Boston will develop exhibits and programs for visitors to use models as tools for understanding the world around them. It is the 4th stage of a six-part, long-range vision and plan that focuses on comprehending science as a way of thinking and doing. "Making Models" will serve over one million visitors per year, mostly families and school groups. The models to be featured include physical, biological, conceptual, mathematical, and computer simulation models. Four (4) specific science inquiry skills will be stressed, which are associated with making and using models: recognition of similarities, assessment of limitations, communication of ideas, and the creation of one's own models for developing personal understanding and appreciation of the world in which we live. In tandem with this new exhibit, some current exhibits and programs will be modified to meet these modeling goals. Demonstrating the application of these new exhibit techniques for other museums and science centers, and evaluating how visitors learn in this setting will also be performed, with the results disseminated on a national level. The Museum will collaborate with two (2) other nationally known sites in this development and evaluation of exhibit components, creation of new teacher development programs, and the development of models-related web resources.
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TEAM MEMBERS:
Douglas SmithLarry BellPaul Fontiane
The North Carolina Museum of Life & Science requests $627,003 (54.6% of a total $1,148,397 project budget) to develop "Mathematics=Easy as Pi." This will be a three-year statewide project from the North Carolina Museum of Life and Science on behalf of the 15 member museums of The North Carolina Grassroots Science Museum Collaborative to develop and implement programs and exhibits that will assist families, children and teachers to understand and appreciate mathematics. The components are a public celebration of mathematics name Pi day that will be held in 15 museums on March 14th of each year, teacher professional development workshops, 12 hands-on tabletop exhibits for 13 museums, and a Sharing math guide for use by families and children. This initiative will serve more than 2.7 million young people and adults in North Carolina over the initial three-year project. The materials will have continued usage beyond the project timeframe.
The Franklin Institute and the Girl Scouts of the USA will develop, implement, and evaluate "Girls at the Center," a family outreach program that will foster girl-centered, learning within the context of the family. Partnerships will be promoted between local science and technology centers and Girl Scout Councils. It is a multi- component program that will increase girls' and their families' understanding of and interest in basic science principles and processes. Consisting of a series of family-oriented activities that coincide with the school year, science/technology centers will serve as the hosts. These museum-based activities will be supplemented by home-based activities. The activities will follow the constructivist theory of education and will cover a broad menu of scientific disciplines including ecology, energy, and human physiology as well as science careers opportunities. They will be linked to the requirements for the Girl Scout recognition (badges) program. It is building on the success of a previously NSF funded project "National Science Partnerships for Girls Scout Councils and Museum" and is expected to reach 75,050 girls and 112,575 adults in 25 sites across the US during the funding period. It will be institutionalized and will continue to operate in those sites as well as expand to other sites after the NSF-funded period.
The Natural History Museum of Los Angeles County will develop Lost Civilizations of the Tarim Basin. This will be a 6000 sq. ft. traveling exhibit that will introduce visitors to the extraordinary archaeological discoveries that have recently been made in the Taklamakan Desert in the Xinjiang Uyghur Autonomous Region of the People's Republic of China. Due to the arid desert conditions the preservation of sites, artifacts, and human remains is exceptional and the artifacts represent some of the oldest extant items made of perishable materials (wood, paper, silk, and leather.) What has intrigued scientists about these remains is the fact they are Indo-Europeans. These remains have challenged the scholarly world by adding fuel to an already heated debate considering the origins and development of the Indo-European peoples who inhabited the Eurasian landmass for thousands of years. Who were these people, where did they come from, and what was their role in the early development of East/West cultural contact? Not only will visitors be able to see the artifacts and learn about the culture of this extinct group, but they will also learn how archaeologists and collaborating specialists work to unravel the mysteries posed by these remains. The exhibit will be complemented by resources for formal education programs. NHM will develop 1) an on-line presentation that will include "virtual" elements of the archaeology sites and materials, 2) teacher enhancement activities, 3) curriculum materials for older elementary and secondary students, and a menu of non-formal lectures, classes, and a symposium. The museum will also produce a comprehensive, fully illustrated catalogue in both printed and digital formats. The exhibit will have five venues. It is expected to reach between 150,000 and 300,000 people at each venue.
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TEAM MEMBERS:
James OlsonAdam KesslerVincent BeggsDolkun Kamberi