This book describes results of the Museum Impact and Evaluation Study, headed by the Chicago Museum of Science and Industry. The project that began in January 1990 and was completed in 1992 explored relationships between museums and their visitors and was intended to help staff members understand how they develop these relationships, what characterizes these relationships, and how these relationships are maintained.
DATE:
TEAM MEMBERS:
Museum of Science and IndustryPeter AndersonBonnie Cook Roe
This paper is based on presentation given at a participatory session at the Visitor Studies Conference with the aim of creating a descriptive list of the qualities and conditions that lead to a positive museum experience (PME). This article sorts, names, and discusses the characteristics generated by the group.
This paper presents an overview of the Museum Impact and Evaluation Study and some of its key findings. The project that began in January 1990 and was completed in 1992 explored relationships between museums and their visitors and was intended to help staff members understand how they develop these relationships, what characterizes these relationships, and how these relationships are maintained.
This paper discusses how audience research can help staff at historic houses monitor the quality of their offerings and attract visitors. It provides a review of evaluation efforts at one historic house, the Moody Mansion and Museum, from the perspective of the museum director, Patrick H. Butler III, as well as an evaluator, Ross J. Loomis of Colorado State University, who worked with Butler and other museum staff. This paper includes questions from a short visitor survey used in the research.
This paper presents strategies for audience development, using a research project of the Toronto Historical Board as an illustration. The project was comprehensive, and this paper focuses on some of the strategies used for development of the research design, the methodology and applications of the results. These strategies can be used by others facing the challenges of audience development. The paper is organized into four parts: 1. Definition of the audience development problem; 2. Strategic decisions for developing the research design for audience development; 3. Outcomes and impacts of
DATE:
TEAM MEMBERS:
Rosalyn RubensteinLeslie MunroKaren Black
This paper discusses the importance of serving both internal and external publics, which requires attention to their values, expectations, and satisfactions, not just what decision-makers think they should want or expect from the museum. Author Marilyn G. Hood, of Hood Associates, presents data from two recent audience research projects that reveal internal publics (visitors, including volunteers, members or donors) may hold distinctly different views and preferences, and that these may contrast with those held by visitors and the community. This data can offer guidance for improving internal
In this article, VSA President Harris Shettel examines some of the issues that are relevant to the continued growth and development of the field of visitor studies. Shettel presents these issues in the form of questions and shares his answers about the status of exhibit evaluation, the flaws of traditional visitor evaluation, etc.
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses African-American attendance and non-attendance at art museums. Hood presents findings from focus groups and individual interviews used to better understand African-American feelings about and perceptions of art museums, which she divides into internal dimensions and external dimensions.
In this article, Jacksonville State University's Stephen Bitgood and Don Thompson address the issue of how museums can appeal to multicultural audiences and assess the impact of their attempts to attract new audiences. Bitgood and Thompson outline a four-step process for addressing problems of multicultural audiences.
The objective of this project is to provide a complete package of KIDSPACE hands-on science experiences to small and developing science centers across the country through the National KIDSPACE Partnership Program. This project will allow twelve (12) selected science centers to implement a complete, proven education package geared toward young children at a fraction of the cost of starting one from scratch. This project will provide comprehensive training to a large core of educators within the science center field, and will support continued research into the informal science education of young children through an original Research Study and the formation of a national User's Group. Best of all, this project will generate a wellspring of invaluable science-play connections for hundreds of thousands of children to tale with them into adulthood.
DATE:
-
TEAM MEMBERS:
Wanda FoorDavid Neagley
resourceprojectProfessional Development, Conferences, and Networks
The Franklin Institute Science Museum in Philadelphia, PA., acting as administrative coordinator for the Issues Laboratory Collaborative (ILC), requests NSF support for five science museums over a three year period to investigate the effectiveness of museum-based programs about controversial issues in science and technology; to develop, test, refine, and disseminate ten educational programs on science issues; and to establish a permanent Science Issues Network that will disseminate materials and methods to all U.S. science museums engaged in issues programs. This project has been formulated for re-submission to the National Science Foundation with guidance from a distinguished panel of scientists who will assist in program development. Approximately two million people will be directly served by ILC programs and exhibits during the three-year period.
DATE:
-
TEAM MEMBERS:
Roree Iris-WilliamsMinda BorunAnn Mintz
The Exploratorium proposes to create a multidimensional exhibition on the theme of navigation. The exhibition proper will contain approximately 20 new interactive exhibits dealing with topics of human orientation, wayfinding/exploration, the importance of time in navigation, maps and navigation traditions. Alongside the exhibits we will display real navigational artifacts borrowed from other museums. We have identified approximately 40 existing exhibits which, while not in the main show, will receive textual modification to show their relation to navigational topics. In addition to the exhibition of artifacts and interactive exhibits, we will present a series of lectures, theme weekends, and demonstrations of navigational techniques. During the run of the show we will host a Symposium On The American Encounter wherein we will hold an open forum of lectures and discussion of historical, anthropological and social consequences of cultural encounter on the North American Continent. We will produce both a brochure and a high quality catalog for this show. In addition we will create written "pathways" of organization of this museum-wide show to bring to focus different features and approaches to navigation. Our education departments will play a leading role in creating more formal programs for our visitors. The physical show will be reproduced in a travelling version to tour nine venues in the three years following its opening at the Exploratorium. We will collect the results of our researchers in a dissemination package to be made available to others in the field.
DATE:
-
TEAM MEMBERS:
Thomas HumphreyPeter RichardsMichael Pearce