This front-end evaluation is part of an initiative for the Henry Art Gallery to develop an understanding of the demographic range of visitors, their inspirations for visiting the museum, and what visitor expectations are. Key findings are summarized below. Overall, these findings have three major implications. Wednesday, Thursdays and Fridays have the highest rate of visitation. Most visitors are not aware of The Reed Collection Center and the Digital Interactive Galleries (DIG) that are resources provided by the Henry for members, visitors, students, researchers and University of Washington
Purpose: To determine the effectiveness of the Evolution Wall and Research Highlight exhibit in conveying the main topics of the exhibit: biodiversity and the research of Burke curators. Evaluation Questions: 1.What is the nature of Evolution Wall and Research Highlight use by visitors? What draws their attention? 2.Do visitors understand that the exhibit is about evolution and biodiversity? 3.To what extent are visitors aware that Burke curators are involved with and conduct current research? Key Findings: 1.The Evolution Wall and the photos were the most interesting components of exhibit for
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TEAM MEMBERS:
Ari EinbinderAmy DygertDylan HighBurke Natural History Museum
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
The Washington Park Arboretum (WPA) in Seattle is a 230 acre expanse of land which abuts Lake Washington. Apart from the Japanese Garden, admission into the arboretum is free and access points into the park are numerous. As such, tracking visitorship is challenging. For this front-end study the focus was on visitors at the Graham Visitor Center entry point. This point-of-entry has the benefit of both a parking lot and an established facility, allowing for a large amount of visitor data to be collected in a relatively short amount of time. The goal of this study was to better understand who
The Science Museum of Minnesota prototyped interpretive approaches to using an innovative scientific visualization system developed by the National Oceanic and Atmospheric Administration (NOAA) called Science On a Sphere (SOS). SOS is composed of a wide variety of visualizations projected onto a six-foot sphere creating animated, whole-planet views of the Earth, other planets in our solar system, and their moons. Visualizations of the Earth cover topics such as weather, climate, topography, earth system dynamics, and geophysical processes. A challenge of SOS is making the content accessible
The Science Museum of Minnesota conducted a study to find out how many visitors stopped at the Science on a Sphere (SOS) exhibit during their visit to the museum, visitors' prior knowledge of SOS, and why a visitor might chose not to visit SOS. A total of 189 visitors were interviewed. Findings included: - Groups of adults and children were more likely to visit SOS than groups composed of adults only. - Most visitors just happened across the exhibit during their visit rather than sought it out. - Of the visitors who did not stop at SOS, few were familiar with the exhibit. - Both visitors who
In 2006, the Science Museum of Minnesota carried out a formative evaluation of the traveling exhibition, Disease Detectives. Disease Detectives features an immersive environment where visitors investigate a case by meeting a patient (an interactive mannequin), interpreting lab tests, and exploring specific environments to learn more about disease transmission and prevention. Each case highlights a different mode of disease transmission and the relevant illnesses. The purpose of this evaluation was to look at the usability and learning outcomes of one of the three proposed scenarios for the
In May of 2006, Science on a Sphere (SOS) was set up in a permanent exhibit space at the Science Museum of Minnesota. With the new installation of the Sphere, came the addition of a variety of features that were not included in the initial front-end study. These new features included an expanded playlist, new audio for some of the visualizations, accompanying labels projected on the wall describing the visualization, indication on the labels of what image will be playing next, and seating for visitors so they can sit and view the sphere. The new master playlist was composed of three smaller
During January 2007, the Science Museum of Minnesota carried out a study to gather visitor feedback on a variety of potential interpretive features of Science on a Sphere. Visitor preferences related to the use of interpretive labels and graphics directly on the Sphere and the speed in which visualizations rotate were studied. A total of 51 visitors were interviewed. Key findings include: 1. Three quarters of visitors preferred descriptive labels to be directly on the Sphere. 2. If labels were projected on the Sphere, almost all the visitors wanted them to disappear after a period of time. 3
This report presents the findings of a summative evaluation of Courbet and the Modern Landscape, conducted by Randi Korn & Associates, Inc. (RK&A), for the Walters Art Museum. The evaluation documents the scope of the exhibition's impact and effectiveness.
This report presents the findings of audience research conducted by Randi Korn & Associates, Inc. (RK&A), for the Lower East Side Tenement Museum. The evaluation identifies and examines the successes and shortcomings of the Museum's three major public tours--Confino Living History, Getting By, and Piecing It Together--as well as the facilitated Kitchen Conversation program that follows some tours.
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TEAM MEMBERS:
Randi KornLower East Side Tenement Museum