This paper explores the question “What proportion of the local population can museums expect to attract?”, using data on museum visitation collected by means of a population-based sample survey repeated each six months from July 1991 to February 2004 in Sydney, Australia. The links between reported museum visiting and self-described personality attributes are also explored. The findings suggest that there is a limit to the audience for museums and that this limit appears to be driven by people's preferences for conceptual cognitive activity.
This article discusses a study that examined the perceptions of students of Punjab, India regarding their interest in, perceived knowledge of, and perceived importance of various science topics. The study was conducted to help inform the development of exhibitions and education programs for the new "Pushpa Gural Science City." The study demonstrates that the outcomes of front-end studies are not always clear-cut, and that museums still must ultimately struggle with their own philosophies about the curriculum they display and interpret in the light of the outcomes of front-end studies they
DATE:
TEAM MEMBERS:
David AndersonZuochen ZhangSudeep ChatterjeePhil AldrichRandi Robin
This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
DATE:
TEAM MEMBERS:
Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
This article reviews recent research about museum fatigue, and discusses its causes. Visitor attributes, the museum setting, and interaction between them, seem to underpin fatigue, and their relative importance differs according to behavioral changes under investigation. An updated definition of museum fatigue is provided, along with suggestions for museum professionals to investigate fatigue within their museums.
DATE:
TEAM MEMBERS:
Gareth Davey
resourceresearchProfessional Development, Conferences, and Networks
This forum article was adapted from a White Paper presented in 2005 at the National Academies in Washington D.C., by VSA President-Elect Kathleen McLean. This provocative article suggests that there is a gap between the world-views of museum practitioners and those of visitor studies professionals and academic researchers. Although many of the questions being asked by practitioners appear similar to research with which we are familiar, it is suggested that these results are not always accessible to practitioners in a form that can be easily applied.
This paper reports findings from a study at the Exploratorium of a single physics exhibit that compared three labels and assessed visitors' attitudes and behavior. Based on interviews with 60 visitors, evaluators found a preference for labels containing both questions and suggestions, but that this type of phrasing may not always affect visitor behavior.
This paper reports findings from a study that evaluated the impact child-centered discovery trolleys have on 4-8 year old children's museum experiences. The Queensland Museum developed a set of resource trolleys to introduce young visitors to museums and their collections. Findings from this study add to the body of knowledge on this topic and may have important implications for designing museum experiences that stimulate children's interest in museums and increase learning outcomes. A copy of the questionnaire used in the study is included in the appendix of this paper.
This paper discusses the development and visitor research of the George D. Widener Memorial Treehouse at the Philadelphia Zoo. The exhibit represents a non-traditional approach to education which involves the child as learner in the guise of an animal. This paper includes key findings from an evaluation study that aimed to achieve a systematic, working description of how visitors use "Treehouse"--what they are actually doing while they are there.
This paper is an excerpt from a 22-page paper prepared for the Field Museum of Natural History. The paper summarizes the front-end evaluation studies related to the Animal Kingdom Project's plans to renovate the animal halls. The title comes from comments made by a visitor during a focus group discussion about what visitors think of the halls now and what they think the museum should do to make the animal halls more appealing and interesting to visitors. This excerpt deals with just one section of the paper about the amount of time visitors spend in the halls.
This paper discusses two evaluations conducted by the National Museum of American History for two prototype exhibits: "Commerce and Conflict: The English in Virginia, 1625" and "Kiva, Cross, and Crown at Pecos Pueblo." Each exhibit was an experimental archaeological exhibit and was a prototype for a larger exhibit, "American Encounters 1492-1992." In particular, this paper focuses on data that implies objects have power, and that the power of the objects is created by those who look at them. The author discusses the the power of the objects from a male and female perspective.
This paper discusses findings from a study that examined an interactive microcomputer exhibit at the Texas Memorial Museum. The study aimed to answer the following two questions: (1) Can the microcomputer be used effectively in a museum setting to teach first, second, and third graders about endangered species in Texas? and (2) Can the microcomputer be used effectively in a museum setting to create or enhance positive beliefs about endangered species in Texas?