Constructivist education theory postulates (Fosnot, 1996; Hein, 1998) that visitors learn actively and create their own meanings as they interact with the world. This raises challenges for visitor studies, since it may be difficult to plan a reasonable evaluation strategy for exhibitions if visitors’ actions and outcomes cannot be determined in advance. Constructivist theory also requires an appropriate evaluation approach (Hein, 1997). This paper illustrates the use of a combination of methodologies that allow visitors’ meanings and activities to emerge as they visit an interactive, non
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TEAM MEMBERS:
Elsa BaileyKerry BronnenkantJudith KelleyGeorge HeinMuseum of Science, Boston
With funding from the National Science Foundation, NOVA/WGBH Boston with the participation of 14 U.S. and 4 international science museums have produced an IMAX/OMNIMAX film titled, Special Effects. The 40-minute film shows the techniques and methods that special effects filmmakers use along with their understanding of the human visual system to create movie illusions. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent did the program appeal to adult viewers? To what extent did the program achieve its intended viewing goals? What
With funding from the National Science Foundation, NOVA/WGBH Boston with the participation of 14 U.S. and 4 international science museums have produced an IMAX/OMNIMAX film titled, Special Effects. The 40-minute film shows the techniques and methods that special effects filmmakers use to create movie illusions. Multimedia Research implemented a summative evaluation with students focused on the following major outcomes: To what extent did the program appeal to student viewers? To what extent did the program achieve its intended viewing goals? Did the implementation of school-based activities
Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
In this article, Lynn D. Dierking of Science Learning, inc. (SLi) discusses the summative evaluation of the Pacific Science Center's Science Carnival Consortium Project, a National Science Foundation funded program designed to assist new or developing science centers with opening and operating their institutions. The evaluation was designed to determine the extent to which the Science Carnival Consortium fulfilled its primary mission of facilitating the creation of these new science centers, as well as to assess the relative efficacy of the project as a model for future collaborative endeavors
This Handbook is geared to the experienced researcher who is a novice evaluator. It orients the researcher to evaluation practice, with an emphasis on the use of qualitative techniques to augment quantitative measures.
This report presents findings from a summative evaluation of Electric Space, a traveling exhibition developed by the Space Science Institute, with major funding provided by the Informal Science Education Program of the National Science Foundation. This study is the third phase of evaluation conducted by Randi Korn & Associates in association with this project. After performing both front-end and formative evaluations during the exhibition development process, this summative study was conducted on the completed traveling version of Electric Space at two host sites. This final study was
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Space Science Institute
This report presents findings from an extensive summative evaluation of the Breaking Ground project (BG) conducted for both the Brooklyn Botanic Garden (BBG) and the Brooklyn Children's Museum (BCM). Breaking Ground is a collaborative project established between BBG and BCM. The products of the overall project include three exhibits (two at BBG and one at BCM) and a series of educational programs. Specifically, the project components are: the Amazing Plants exhibition and the Discovery Garden at BBG, the Plants & People exhibition at BCM, and Discovery Carts, along with the City Plant
Five small science museums will form "TEAMS (Traveling Exhibits at Museums of Science) Collaborative". The partners include the Montshire Museum of Science, Norwich, VT; The Catawba Science Center, Hickory, NC; Sciencenter, Ithaca, NY; Discovery Center Museum, Rockford, IL; and the Ann Arbor Hands-On Museum, Ann Arbor, MI. Each museum partner will develop a 1500 sq. ft. (140 m2) traveling exhibit that will include ten to fifteen interactive units and supporting graphics and will circulate to all members of the partnership. The exhibition topics are: AirPlay (Montshire Museum of Science, Dirt (Catawba Science Center), You Can Count On It (Sciencenter), Amusement Park Science (Discovery Center Museum), and Eureka Labs: Science from Head to Toe (Ann Arbor Hands-On Museum). Following the circulation among the consortium members, it is anticipated that the exhibits will circulate more broadly via the Association of Science-Technology Centers Traveling Exhibit's Program. In addition to developing these exhibits, the collaboration has an additional goals 1) focusing on the family audiences by working together to enhance the family science learning through the development of resources that can be used by families that are related to exhibition topics, 2) building institutional expertise in exhibit design, family programming, and evaluation; and 3) conducting research on family learning and sharing results with the field. Complementary materials and activities for teachers will also be developed for each exhibit.
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TEAM MEMBERS:
David GoudyCharles TrautmannSarah WolfMike SinclairJames FrenzaCynthia Yao
The Family Science Learning Project is comprised of a research study and subsequent program development designed to fundamentally improve family science learning in museums. The endeavor will be carried out in the Philadelphia area by PISEC, a partnership of The Academy of Natural Sciences, The Franklin Institute, the Thomas H. Kean New Jersey State Aquarium at Camden and the Philadelphia Zoo, joined for this project by the University of the Arts. To achieve the goal of fostering science literacy by encouraging families to engage in successful learning strategies while visiting science museums, PISEC has identified the following objectives for the project: - To increase understanding of the processes and potential of science museum-based family learning. - To apply this understanding to the development and implementation of effective program and exhibit enhancements in four science museums. - To involve existing staff so that evaluation and research become an ongoing component of program and exhibit development in the participating museums. - To utilize a multi-institution team approach designed to maximize impact, be cost-effective and be replicable in other regions across the country. The project has three phases. First, a research study using ethnographic data collection and focus groups will be conducted at the participating museums. This study will lead to the formulation of a set of criteria for successful family science learning and hypotheses about what is needed to facilitate this behavior. Second, utilizing these findings, the four institutions will develop four distinct programs and/or exhibit enhancements designed to foster positive family learning experiences. Formative evaluation and inter-museum collaborative will be integral parts of this process. Finally, the summative findings of the individual efforts will be compared to look for constants in successful programming across the sites. Results will be assembled in a handbook which will be widely disseminated to the field. In carrying out this study, the project will fill in the body of existing museum-based family learning research. The knowledge gained will give science museum professionals a new set of tools which can be used to increase the frequency of positive learning experiences in their facilities, and to broaden the diversity of visiting families as well. Because the subject matter under investigation represents a wide range of scientific disciplines, the results of the projects should prove applicable to many different types of informal science learning environments, including science centers, natural history museums, zoos, aquariums and botanic gardens. The collaborative nature of the project will serve as a model for similar partnerships among cultural institutions and universities in other large metropolitan areas.
The Exploratorium will develop an exhibit "Memory: A Biological Cognitive and Cultural Exploration" along with various complementary components. The primary objective of this project is to increase the public's awareness of the extent, importance, and nature of their everyday rememberings. Exploratorium staff will use an approach to memory, and cognition in general, that considers culture and cultural differences as essential to people's thinking and behavior. The exhibit area will be about 2000 sq ft in size and will consist of ten to twelve new activities and six revised interactive, interdisciplinary exhibits. Here visitors will have the opportunity to interact with the exhibits, researchers, scientists, artists, and other visitors, to explore the nature of memory and its effect on their lives. The exhibits will give visitors direct, experiential insight into the workings of their memories. Other major components of the project include multimedia presentations, printed materials, demonstrations, film programs and a symposium. A publication Memory and Perception will be a supplemental guide that can be used by teachers and students at the secondary level. It will address appropriate themes in the Science Framework for California Public Schools. Museum professionals, researchers, teachers, and evaluators will be invited to participate in a one- week symposium on Cognition in Science Centers. The purpose of the symposium is to develop a conceptual and practical model of what presenting cognition in an informal education setting means. A report will be published and broadly disseminated by professional museum organizations. It is estimated that the project will reach approximately 629,000 visitors annually which includes 69,000 students and 550 teachers.
The San Francisco Zoological Society will use this planning grant to involve representatives of their audience in the development of the learning experiences that will be encorporated into their new exhibit program "ZooWEB: Worldwide Education for Biodiversity." They will bring together an Advisory Panel made up of representatives of a broad spectrum of potential and current zoo visitors (traditionally underserved groups, formal education specialists, people with special needs, family groups, scientists) and science educators to meet with the zoo's Planning Team who are developing the master interpretive plan called ZOO Web. ZooWEB will adapt ecological themes and topics from the section of Systems and Interactions in the California State Science Framework for Public Schools. The planning activity is a modification of a business model designed to understand and meet customer needs by constant improvement of product and service quality pioneered by W. Edwards Deming. This is a considerable departure from the traditional manner in which zoo interpretation is developed. Thus, the Zoo will implement a new approach to exhibit development, one that begins with focusing on visitors' interests in science, their needs, learning styles, perceptions of zoos, etc. Data will be gathered by a number of techniques including focus groups, interviews, and surveys. Results of the planning activity will be broadly disseminated.