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resource evaluation Media and Technology
Supported in major part by the National Science Foundation, The Human Spark (THS) project includes a three-part national PBS television series hosted by Alan Alda and a multifaceted outreach initiative to engage public television stations and their partner science museums nationwide in order to extend the utilization and impact of the project. As an independent evaluator, Multimedia Research was contracted by Thirteen to capture how the collaboration between television station and science museum outreach grantees and their respective outreach activities meet the stated goals of the outreach
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TEAM MEMBERS: Barbara Flagg
resource evaluation Public Programs
To inform development of the Curious by Nature exhibit and related programs, staff at the Palo Alto Junior Museum & Zoo (JMZ) wants to hear from parents. Staff are especially interested in the experience of families with children who have special needs. In recent years the JMZ has developed an audience in this community of often close-knit friends and organizations. JMZ is also part of a successful collaboration with Abilities United and PACE (Pacific Autism Center for Education) in which disabled adults volunteer in the Zoo on a weekly basis. The institution’s intimate nature, good design and
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TEAM MEMBERS: Wendy Meluch Palo Alto Junior Museum & Zoo
resource project Media and Technology
Living Liquid will identify strategies for creating visualization tools that can actively engage the public with emerging research about the ocean's microbes and their impact on our planet. It addresses a critical issue for the ISE field: creating ways for visitors to ask and answer their own questions about emerging areas of science with visualizations. This Pathway project will provide important lessons learned for a future full-scale development project at the Exploratorium's new location over San Francisco Bay, and for informal science educators and other professionals working to create interactive visualization tools using the vast data sets now available. Living Liquid is a collaboration between developers, educators and learning researchers at the Exploratorium, computer scientists at the Visualization Interface and Design Innovation Group at UC Davis, and marine scientists at the Center for Microbial Oceanography Research and Education. The project's research and development process includes a front-end study of visitors' interests and prior knowledge related to ocean microbes, interviews with scientists to identify potential datasets and activities, a survey of candidate visualizations, and a series of prototypes to identify promising strategies to engage visitors with and allow visitors to explore large scientific datasets through visualization tools.
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resource evaluation Exhibitions
Living Liquid is an exhibit cluster focused on the charismatic microfauna and flora of the San Francisco Bay and the larger oceans, and is the first in an series of experiments to create a new marine life area in the East Gallery at the Piers. This formative evaluation examines what visitors found interesting and how they perceived the environment of the exhibit collection. Appendix includes interview protocol.
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TEAM MEMBERS: Joyce Ma
resource research Public Programs
The Association of Zoos and Aquariums’ (AZA) Conservation Education Committee (CEC) supports the appropriate use of living animals in zoos and aquariums as an important and powerful educational tool to advance a conservation agenda. EC leaders and scholars see the need for a zoo and aquarium social science research framework to help those in the education and conservation communications field understand how they can contribute to a greater body of knowledge. This report represents the CEC’s determination to view zoo and aquarium social science research as a collective endeavor that values and
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TEAM MEMBERS: Association of Zoos and Aquariums (AZA) John Fraser Joe E Heimlich Jackie Ogden Allyson Atkins Stacy McReynolds Carrie Chen Vicki Searles Peggy Sloan Nette Pletcher Paul Boyle
resource evaluation Public Programs
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed
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TEAM MEMBERS: Institute for Learning Innovation John Fraser Joe E Heimlich Victor Yocco
resource project Afterschool Programs
Project LIFTOFF works with local, regional, and national partners to engineer statewide systems for Informal Science Education that inspire: YOUTH to pursue STEM education and careers through increased opportunities for quality, hands-on STEM learning. AFTERSCHOOL STAFF to facilitate STEM learning experiences that contribute to the overall STEM education and aspirations of youth in their programs. PROGRAM ADMINISTRATORS to encourage and support staff in the integration of STEM enrichment into the daily programming. STATE LEADERS to sustain and expand afterschool learning opportunities so that all students have access to engaging STEM experiences outside of the regular school day. Project LIFTOFF is dedicated to the development of the following essential elements of statewide systems for informal science education:


Access to appropriate STEM Curriculum for youth of all ages, abilities, and socio-cultural backgrounds that meets the needs and interests of individual community programs
Systematic STEM Professional Development that matches individual skills in positive youth development with abilities to facilitate discovery and science learning
A diverse Cadres of Trainers who will deliver the professional development, technical assistance and curriculum dissemination in their local communities
Authentic Evaluation of informal science efforts that determine the impacts on youth aspirations and the capacity of youth programs to provide quality STEM experiences
Local STEM education leadership to identify the ways in which collaborative education efforts can advance the development of 21st Century Skills and the preparedness for STEM workforce and higher education
Partnerships in support of youth development and informal science education that convene local, regional, and statewide organizations and stakeholders


To advance national initiatives and states' sySTEM engineering efforts, LIFTOFF coordinates an annual convening, the Midwest Afterschool Science Academy, that brings together national informal science experts, system leaders and youth development professionals to elevate the levels of science after school. The 5th MASA will be in the spring of 2014 in Kansas City, MO
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TEAM MEMBERS: Missouri AfterSchool Network Jeff Buehler
resource evaluation Public Programs
MarshAccess is an informal science education program based at the Meadowlands Environment Center (MEC) in Lyndhurst, NJ, and funded by the National Science Foundation. MarshAccess seeks to engage largely underserved populations of young and older adults with disabilities, as well as older adults with age-related limitations, in outdoor experiential STEM activities centered on the New Jersey Meadowlands marsh ecosystem. Program modules are designed to increase interest in science, increase scientific literacy, develop a sustained relationship between the MEC and the target audience and audience
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TEAM MEMBERS: Hilarie B. Davis Bradford T. Davey Ramapo College of New Jersey
resource project Professional Development, Conferences, and Networks
This workshop will develop a new, comprehensive, research-based framework for assessing environmental literacy. By bringing together, for the first time, experts in research, assessment, and evaluation from the fields of science education, environmental education, and related social science fields, this project will access and build its work on the literature and the insights of many disciplines. The North American Association for Environmental Education (NAAEE) will work with the leaders of the only two large-scale assessments of environmental literacy used in the U.S. to date (Programme for International Student Assessment [PISA] and the National Environmental Literacy Assessment [NELA]) to conduct the workshop. The project leaders will analyze PISA and NELA and use a multi-disciplinary search and review of the literature to prepare a draft framework. At the workshop, a diverse array of invited experts will critique that draft and provide suggestions for revision. Then, the leaders/organizers will produce a final Environmental Literacy Framework and disseminate it both electronically and at a nationally advertised event to a wide audience of assessment specialists, funding and policy-making agencies, and organizations working to develop assessments and achieve environmental literacy. Many institutions and agencies have noted the need to create an environmentally literate population, and government and private entities are investing hundreds of millions of dollars in projects aimed at enhancing environmental literacy. Given the scope and scale of these investments and the interest in this arena on the part of federal agencies, professional organizations, and corporations, assessments for gauging our progress in transforming our preK-12 education system to achieve that end are needed. The new Framework for assessing environmental literacy will provide a foundation for measuring the extent to which we are enabling all learners to acquire the knowledge, skills, dispositions, and behaviors vital for competently making decisions about local, regional, national and global issues.
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TEAM MEMBERS: Karen Hollweg Rodger Bybee Thomas Marcinkowski William McBeth
resource evaluation Exhibitions
This report details the findings from an exploratory research study conducted by the Research and Evaluation Department at the Museum of Science, Boston about this exhibition, which came to be known as Provocative Questions (PQ). This investigation was guided by the following questions: 1. Will visitors engage in socio-scientific argumentation in an un-facilitated exhibit space, and are they aware that they are doing so? 2. How do the un-facilitated exhibits impact visitors’ socio-scientific argumentation skills? For the exploratory research study, visitors were cued to use the exhibits and
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TEAM MEMBERS: Larry Bell Elizabeth Kollmann Juli Goss Catherine Lussenhop
resource research Public Programs
Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
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TEAM MEMBERS: John H Falk Joe E Heimlich Cynthia Vernon Kerry Bronnenkant
resource research Public Programs
Zoos, aquariums and ecotourism experiences have the potential to positively impact visitors’ awareness, appreciation and actions in relation to the wildlife they encounter and the environment in general. This paper presents findings from a three-year study of the impacts of wildlife tourism experiences on visitors’ environmental learning.
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TEAM MEMBERS: Jan Packer Roy Ballantyne John H Falk