In this article, Don Thompson summarizes a 1993 article featured in the "Visitor Studies: Theory, Research, and Practice" journal, written by G. Donald Adams. Adams describes a project at the Henry Ford Museum and Greenfield Village, in which newly discovered historical research guided the development and marketing of the Mattox House and African-American exhibit. Adam presents seven different types of research that were conducted during the project.
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Don ThompsonVisitor Studies Association
In this article, Jacksonville State University's Ann Cleghorn summarizes a 1993 "Museum Management and Curatorship" article written by Paulette M. McManus. The article cites findings from a study of visitor's memories as indicators of the impact of museum visits. The study analyzed visitors ages 8-50 years, who visited "Gallery 33, A Meeting Ground of Cultures in the Birmingham Museum and Art Gallery," an exhibition about human society and includes materials on beliefs, values, customs, and art from around the world.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood address the following evaluation questions: (1) Would label reading decrease when the number of labels is increased? (2) Do groups who visit in families behave differently than groups composed of adults only? and (3) Do label readers view exhibit objects longer than nonreaders? The researchers share findings from a study that evaluated these questions in the Egyptian Mummy gallery at the Anniston Museum of Natural History.
In this article, Susan Fisher of the Harn Museum of Art and John J. Koran, Jr. of the Florida Museum of Natural History discuss their study designed to demonstrate the feasibility of conducting evaluations at archeological sites. Specifically, the researchers conducted a summative evaluation of epistemic curiosity and knowledge of Spanish speaking and non-Spanish speaking visitors to the Maya site of Uxmal in the Yucatan Peninsula of Mexico.
In this article, Eileen Walker of the Royal Ontario Museum discusses the usefulness of front-end evaluation as the museum renovates all of its galleries. In particular, Walker outlines the front-end evaluation process of the museum's new European Galleries, which aimed at determining visitors' interests, prior knowledge, activities, and preferences in areas related to European Decorative Arts and to the display of such objects. The data informed and facilitated decision-making in the early stages of the gallery development project.
In this article, Petra Seidensticker and Heiner Treinen, both of Universitat Bochum, discuss their evaluation work of the 1995 exhibition "Im Takt der Maschine," of the Deutsche Arbeitsschutzausstellung (German Exhibition for Safety on the Job, abbr. DASA) run by the Bundesanstalt fur Arbeitsschutz and Unfallforschung (Federal Institution for Worker Safety and Accident Research, BAU) in Dortmund. The purpose of the exhibition is to graphically familiarize visitors with important problems of worker safety in industrial production.
In this article, Hermann Schafer of the Haus der Geschichte der Bundesrepublik Deutschland (Museum for Contemporary History in Germany), discusses the institution's visitor studies work since its inception. Schafer outlines key moments in the museum's evaluation history, including its work after the unification of Germany.
In this article, M. Hagedorn-Saupe discusses visitor-related research efforts at the Institute fur Museumskunde in Berlin. Hagedorn-Saupe provides an overview of data collection studies on museum visits and related projects, visitor research projects and collaboration with other institutions, and long-term projects at the Institute.
In this article, Bernhard Graf discusses the work of the Institut fur Museumskunde (Institute of Museum Studies), a division of the Staatliche Museen (State Museums) in Berlin. The Institut is devoted to research and documentation in the various areas of museum work, defined by the scientific disciplines relevant to the individual project.
In this article, Gillian Savage of Environmetrics (Sydney) discusses exhibit planning and research efforts for the development of the Visitor Center at the Australian Institute of Sport.
In this article, Linda Ferguson, Audience Advocate and Evaluator at the Australian War Memorial in Canberra, discusses how the Memorial represents "the enemy" in its galleries in a way that meets the varying needs of their diverse audience. Ferguson shares results from a front-end evaluation study aimed at tackling this issue.
This article provides study findings from the summative evaluation of "The Universe in Your Hands: Early Tools of Astronomy" permanent exhibition that opened in May 1995 at the Adler Planetarium and Astronomy Museum. The renovated and recontextualized exhibit portrays the museum's collection of early astronomical instruments in the social and scientific setting of the European and Islamic worlds during the Middle Ages (1200 to 1500 A.D.).