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Peer-reviewed article

Using Research To Guide the Development and Marketing Of An African-American Exhibit

May 1, 1993 | Exhibitions
In this article, Don Thompson summarizes a 1993 article featured in the "Visitor Studies: Theory, Research, and Practice" journal, written by G. Donald Adams. Adams describes a project at the Henry Ford Museum and Greenfield Village, in which newly discovered historical research guided the development and marketing of the Mattox House and African-American exhibit. Adam presents seven different types of research that were conducted during the project.

TEAM MEMBERS

  • Don Thompson
    Author
  • Visitor Studies Association
    Publisher
  • Citation

    ISSN : 0892-4996
    Publication Name: Visitor Behavior
    Volume: 8
    Number: 2
    Page Number: 15
    Resource Type: Research Products
    Discipline: Education and learning science | History/policy/law
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

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