To define the most effective format for the new SCIGIRLS television series, we commissioned Barbara Flagg of Multimedia Research to conduct a series of focus groups to evaluate sample SCIGIRLS TV videos. She presented a video of three girls who explore the wetlands in North Carolina. We created two versions of this video - one 10 minutes long, the other 18 minutes. The results demonstrated that a longer format is more appealing, as it allows the relationships among the girls in the video to unfold, permits viewers to get to know more about them, and allows their science activities to unfold in
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
resourceevaluationMuseum and Science Center Exhibits
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct concept testing to inform the reinstallation of the Cenozoic/Age of Mammals Hall. The study was designed to examine visitors' perceptions and understanding of potential content, including their engagement with and knowledge of fossils, in general, and fossil mammals, in particular, and their familiarity with climate change. Open-ended, in-depth interviews were conducted with a random sample of English- and Spanish-speaking drop-in Museum visitors as they entered the existing Cenozoic/Age
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
The Living on Earth's Ecological Literacy project (ELP) offers a comprehensive, flexible curricular framework that includes an integrated approach to field-based environmental studies, investigative journalism and computer-based radio production and engineering in middle and high school settings. The 2002-03 school year marked Year Three of the three-year, NSF-funded Ecological Literacy Project. Rockman et al, an educational research firm headquartered in San Francisco, conducted an independent evaluation of the ELP Year Two program activities (Char and Rockman, 2002), and continued evaluation
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TEAM MEMBERS:
Saul RockmanWorld Media FoundationCindy Char
The NewsHour with Jim Lehrer received a three-year National Science Foundation grant from Fall 2003 to Spring 2006 to develop, produce and air science reports during the regularly televised news program. The Online NewsHour Web site extends the reach of the science reports by housing the broadcast transcripts of the science reports, as well as information, graphics, and links that enhance the televised segments. In addition, EXTRA, a feature within the Web site designed for teachers and students, provides lesson plans and resources to support the use of the science segments in the classroom
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Rockman et alMacNeil/Lehrer Productions
Bill Nye the Science Guy is a widely-viewed, children's television series on science. Designed for eight-to-ten year olds, this series is shown in late afternoons Monday through Friday on PBS stations and on commercial television over the weekends. Rockman et al, an independent research group in San Francisco, was contracted by KCTS, Seattle, WA, to undertake an evaluation of the Bill Nye the Science Guy television series. The evaluation was charged with exploring the impact of the series on children at home, in school, and in other settings where children can watch television. Both the
During fall 1998, KCTS produced 50,000 “Bill Nye Family Fun Science Packets"" that included a family calendar and a ten-minute video. This outreach packet was meant for distribution to families with school-age children and designed to encourage family science activities at home. KCTS distributed these Packets in sets of 25-1,000 to community organizations, PBS stations, and member agencies of the Association of Science-Technology Centers (ASTC). This study focused on capturing information about family and child involvement in science activities before and after they receive the BILL NYE
National Canal Museum (NCM) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate three National Science Foundation-funded exhibitions: Engineering America, Towpath Town, and Waterworks. All three exhibitions were designed to facilitate multi-generational learning of science within an historical context using a variety of interactive and hands-on learning activities, a unique approach for this history museum. The exhibitions' target audience was broadly defined as families, including visitors 6 years of age and older. To examine visitors' experiences and the exhibitions' impact, RK
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TEAM MEMBERS:
Randi Korn & Associates, Inc.National Canal Museum
resourceevaluationMuseum and Science Center Exhibits
Children's Museum of Houston (CMH) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate Cyberchase: The Chase is On!--a National Science Foundation-funded exhibition designed to facilitate children's development of mathematical strategies and build their confidence in using these strategies in daily life. The exhibition used the popular children's television show, Cyberchase, as a vehicle to facilitate this learning. CMH identified the exhibition's target audience as children between the ages of 5 and 10 years, with an emphasis on children 7 years and older. To document the
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Randi Korn & Associates, Inc.Children's Museum of Houston
Chicago Children's Museum (CCM) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate Skyline a National Science Foundation-funded exhibition designed to facilitate family learning of Science, Technology, Engineering, and Math (STEM) concepts relevant to building stable structures. RK&A conducted all three phases of evaluation for Skyline front-end, formative, and summative; select findings from the summative evaluation are presented here. Skyline's target audience is families with children between the ages of 5 and 10 years of age. RK&A conducted 100 observations of children in the
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Randi Korn & Associates, Inc.Chicago Children's Museum
With the support of a Wallace Excellence Award, the Isabella Stewart Gardner Museum (the Gardner) contracted with Randi Korn & Associates, Inc. (RK&A) to study its young adult visitors. The study is part of an initiative to engage young adults between 18 and 34 years old, and to create conditions for a compelling experience at the Gardner that will foster continuing relationships with the Museum. Data for this study were collected from in-depth interviews with 55 groups of young adult visitors (184 individuals) between 18 and 43 years of age. After the interview, each participant completed
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Randi Korn & Associates, Inc.Isabella Stewart Gardner Museum
Sugar from the Sun was managed by the Garfield Park Conservatory Alliance (GPCA) and funded, in part, by the National Science Foundation. For this project, a 6,400 square foot living exhibition was built at Garfield Park Conservatory. This exhibition, comprised of five sections, depicted plants' production of sugar from water, air, and sunlight. The exhibition also featured a printed Exhibit Guide and hands-on activities. This study used a naturalistic inquiry methodology. The research question for this study was, As visitors engage with the immersive environments and interpretive messages in
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TEAM MEMBERS:
Eric GyllenhaalGarfield Park Conservatory Alliance