The most important consideration in evaluating chemistry outreach efforts is how to best use the evaluation to serve project needs. Evaluation should be about making programs more effective—at communicating ideas, changing attitudes, inspiring action, or reaching wider audiences, for example. A well-conducted evaluation typically contributes to the quality of a project by helping its leaders better define their goals, identify important milestones and indicators of success, and use evidence to support ongoing improvements. At its best, evaluation is an integral part of project design and
Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and