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resource project Media and Technology
The Space and Earth Informal STEM Education (SEISE) project, led by the Arizona State University with partners Science Museum of Minnesota, Museum of Science, Boston, and the University of California Berkeley’s Lawrence Hall of Science and Space Sciences Laboratory, is raising the capacity of museums and informal science educators to engage the public in Heliophysics, Earth Science, Planetary Science, and Astrophysics, and their social dimensions through the National Informal STEM Education Network (NISE Net). SEISE will also partner on a network-to-network basis with other existing coalitions and professional associations dedicated to informal and lifelong STEM learning, including the Afterschool Alliance, National Girls Collaborative Project, NASA Museum Alliance, STAR_Net, and members of the Association of Children’s Museums and Association of Science-Technology Centers. The goals for this project include engaging multiple and diverse public audiences in STEM, improving the knowledge and skills of informal educators, and encouraging local partnerships.

In collaboration with the NASA Science Mission Directorate (SMD), SEISE is leveraging NASA subject matter experts (SMEs), SMD assets and data, and existing educational products and online portals to create compelling learning experiences that will be widely use to share the story, science, and adventure of NASA’s scientific explorations of planet Earth, our solar system, and the universe beyond. Collaborative goals include enabling STEM education, improving U.S. scientific literacy, advancing national educational goals, and leveraging science activities through partnerships. Efforts will focus on providing opportunities for learners explore and build skills in the core science and engineering content, skills, and processes related to Earth and space sciences. SEISE is creating hands-on activity toolkits (250-350 toolkits per year over four years), small footprint exhibitions (50 identical copies), and professional development opportunities (including online workshops).

Evaluation for the project will include front-end and formative data to inform the development of products and help with project decision gates, as well as summative data that will allow stakeholders to understand the project’s reach and outcomes.
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resource research Public Programs
During the GENIAL Summit, the Marketing, Communication, and Media strand examined the role of marketing and communications in connecting Latino audiences with STEAM in informal science learning (ISL) environments. ISL organizations do not generally think to include a marketing perspective early on in the process of developing audience experiences. When ISL practitioners seek to connect with key audiences, specifically, Latino audiences, marketing efforts are often considered when an exhibit or program is fully developed, in production, or already launched. This causes an immediate and inherent
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TEAM MEMBERS: Julie Nunn Lorraine Yglesias
resource research Professional Development, Conferences, and Networks
It is essential to understand the complexity and diversity of Latino audiences for authentic engagement in any field, including informal science learning. We offer four key ideas that can serve as foundations for considering Latino audiences: identity and culture, amplification, decolonization, and risk-taking. The content of these ideas speaks to the need to shift from simplistic viewpoints to more holistic perspectives which acknowledge culture as dynamic and fluid, view audiences in more complex ways that reflect on the intersections of identities and experiences, and engage in practices
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TEAM MEMBERS: Cecilia Garibay Patricia Lannes José González Exploratorium
resource research Public Programs
Increased integration and synergy between formal and informal learning environments is proposed to provide multiple benefits to science learners. In an effort to better bridge these two learning contexts, we developed an educational model that employs the charismatic nature of arachnids to engage the public of all ages in science learning; learning that aligns with the Next Generation Science Standards (NGSS Disciplinary Core Ideas associated with Biodiversity and Evolution). We created, implemented, and evaluated a family-focused, interactive science event—Eight-Legged Encounters (ELE)—which
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TEAM MEMBERS: Eileen Hebets Melissa Welch-Lazoritz Pawl Tisdale Trish Wonch Hill
resource project Museum and Science Center Exhibits
Many scientists want to connect with the public, but their efforts to do so are not always easy or effective. Visionary programs and institutions are leading the way identifying the support needed to enable scientists’ connections with the public. However, the current appetite by -- and demand for -- scientists to do this exceeds the capacity of those who facilitate quality communication and engagement efforts. More can be done to ensure that those who support scientists are networked, sharing best practices, and supported by a reliable infrastructure.

This workshop series, convened by the Kavli, Rita Allen, Packard and Moore Foundations, was intended to view the entire system of people who support scientists’ engagement and communication efforts in order to explore how this system can be most effective and sustainable. The discussions examined where this system is thriving, the limits people within the system face and what can be done to ensure their efforts are commensurate with the demand for quality communication and engagement support.

Conducted over four closely scheduled workshops in late 2017 and early 2018, the convenings brought together leaders in different parts of the field who bridge scientists and the public and led to the emergence of a number of key priority areas. While the initial intention was to also hold a plenary event to provide a more holistic view of scientists’ support system in order to collectively discern directions to advance the field, we feel a more efficient way forward right now is to focus our efforts and resources on building community and advancing these priority areas.

Our invitation-only workshops brought together scientists, academic leaders, engagement professionals, researchers, communication trainers, and foundation leaders. For each workshop, we also commissioned a “landscape overview”, to better understand the high-level state of each community. Workshops included:



Workshop I: Communication and engagement training programs - Dec. 4-5, 2017 at SUNY Global Center/Alan Alda Center for Communicating Science in New York


Workshop II: Associations, societies and other professional organizations - Feb. 28 - March 1, 2018 at the Howard Hughes Medical Institute in Chevy Chase, MD


Workshop III: Academic institutions - March 27-28, 2018 at UC San Diego


Workshop IV: Science engagement facilitators (museums, science festivals, connectors) - May 2-3, 2018 at Monterey Bay Aquarium


TBD - Workshop V: Plenary event



The goal of the workshops was to explore how to ensure scientists’ communication and engagement support is effective and sustained. In doing so, we hoped to 1) deepen our understanding of how scientists are currently supported in these areas, 2) map the broader support system to expose the opportunities and obstacles that play a role in achieving this goal, and 3) identify strategic and practical next steps that move us closer to this goal. This initiative also aimed to forge and strengthen networks across communities and institutions – and in so doing, take a view of the entire system to explore how everyone can better ensure their efforts are impactful, mutually supportive, and connected to a greater whole.

Included in the links below are summaries from each workshop.
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TEAM MEMBERS: Brooke Smith
resource research Public Programs
The Science Festival Alliance (SFA) is a professional association of independent science and technology festivals. We are dedicated to supporting both new and existing festivals, and to fostering an international conversation about how to make public science events more meaningful, entertaining, and instructive. This annual report provides information in two distinct categories: 1) member activities—the accomplishments of the independently organized science festivals that comprise SFA membership; and 2) network activities—SFA efforts that support the exchange of inspiration, advice, and
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TEAM MEMBERS: Science Festival Alliance
resource project Professional Development, Conferences, and Networks
This NSF INCUDES Design and Development Launch Pilot will increase the recruitment, retention, and matriculation of racial and ethnic minorities in STEM Ph.D. programs contributing to hazards and disaster research. Increasing STEM focused minorities on hazards mitigation, and disaster research areas will benefit society and contribute to the achievements of specific, desired societal outcomes following disasters. The Minority SURGE Capacity in Disasters (SURGE) launch pilot will provide the empirical research to identify substantial ways to increase the underrepresentation of minorities in STEM disciplines interested in hazards mitigation and disaster research. Increasing the involvement of qualified minorities will help solve the broader vulnerability concerns in these communities and help advance the body of knowledge through the diversity of thought and creative problem solving in scholarship and practice. Utilizing workshops and a multifaceted mentorship program SURGE creates a new model that addresses the diversity concerns in both STEM and disaster fields, and make American communities more resilient following natural disasters. This project will be of interest to policymakers, educators and the general public.

The Minority SURGE Capacity in Disasters (SURGE) NSF INCLUDES Design and Development Launch Pilot will enhance the social capital of racial and ethnic minority communities by increasing their networks, connections, and access to disaster management decision-making among members of their community from STEM fields. The four-fold goals of SURGE are to: (1) increase the number of minority graduate researchers in STEM fields with a disaster focus; (2) develop and guide well-trained, qualified disaster scholars from STEM fields; (3) provide academic and professional mentorship for next generation minority STEM scholars in hazards mitigation and disaster research; and (4) develop professional and research opportunities that involve outreach and problem solving for vulnerable communities in the U.S. The SURGE project is organized as a lead-organization network through the University of Nebraska at Omaha and includes community partners. As a pilot project, SURGE participation is limited to graduate students from research-intensive universities across the country. Each student will attend workshops and training programs developed by the project leads. SURGE investigators will conduct project evaluation and assessment of their workshops, training, and mentorship projects. Results from evaluations and assessments will be presented at STEM and disaster-related conferences and published in peer-reviewed academic journals.
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TEAM MEMBERS: DeeDee Bennett Lori Peek Terri Norton Hans Louis-Charles
resource evaluation Public Programs
RMC Research designed evaluation activities to provide formative and summative feedback to the Hubbard Brook Research Foundation (HBRF) on their NSF Pathways project, Forest Science Dialogues (FSD). FSD consists of a plan to engage with scientists at the Hubbard Brook Ecosystem Study and with the surrounding community using the Hubbard Brook Roundtable dialogue process in order to facilitate mutual learning. The purpose of this engagement was to increase public knowledge, understanding, and awareness of ecosystem science in the Northern Forest in order to enrich local dialogue surrounding
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TEAM MEMBERS: RMC Research Sarah Garlick
resource evaluation Public Programs
This report presents the findings from the summative evaluation of the Multi-Site Public Engagement with Science project (MSPES), funded by an NSF AISL award. MSPES aimed to bring together public audiences and professional scientists through “Building with Biology” programming - public events and forums centered on the topic of synthetic biology. The goal was to promote meaningful, two-way dialogs around this area of science, which is rapidly advancing and raising interesting social and ethical questions. The project team sought to move beyond a traditional "public understanding of science"
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resource research Media and Technology
This is the solicitation for proposals to the NSF Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to and evidence based understanding of the design and development of STEM learning opportunities for the public in informal environments; provide multiple pathways for broadening access to and engagement in STEM learning experiences; advance innovative research on and assessment of STEM learning in informal environments; and engage the public of all ages in learning STEM in informal environments.
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TEAM MEMBERS: National Science Foundation
resource evaluation Public Programs
The Detroit Institute of Arts (DIA) contracted RK&A to conduct an evaluation of the Inside|Out program, which brings high-quality reproductions of masterpieces from the museum’s collection to outdoor venues throughout Metro Detroit. Specifically, the objectives of this study were to: 1) gauge the impact of Inside|Out on communities; 2) identify best practices from Inside|Out; and 3) identify how, if at all, Inside|Out can help support the DIA’s strategic plan. How did we approach this study? RK&A used a mixed-methods approach for this study which focused on three audiences: DIA staff
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TEAM MEMBERS: Stephanie Downey Amanda Krantz Erin Wilcox Ken Morris
resource evaluation Media and Technology
The Crowd & The Cloud, a three-year project, developed by Passport To Knowledge and funded by the National Science Foundation, uses multimedia to engage different audiences around citizen science and crowdsourcing. The project team created four episodes of a broadcast television series, which appeared on PBS stations and via PBS.org, an interactive website, and a robust social media presence in an attempt to reach three target audiences: the general public, scientists, and citizen scientists. Rockman et al (REA), an independent educational research and evaluation firm, conducted an external
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TEAM MEMBERS: Camellia Sanford-Dolly Saul Rockman Fatima Carson Julia Li