Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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TEAM MEMBERS:
Alycia CrallMargaret KosmalaRebecca ChengJonathan BrierDarlene CavalierSandra HendersonAndrew Richardson
In 2016, more than 120 National Park Service (NPS) units conducted BioBlitzes, supported by a collaboration between The National Geographic Society and the National Park Service. The Lawrence Hall of Science conducted an evaluation of participant and park outcomes at the cornerstone BioBlitz throughout the National Capital region, at the large (regional) Showcase BioBlitzes, and at additional events at National Parks across the US. The report includes a description of the evaluation project, case studies from 3 BioBlitzes, findings, recommendations, and the instruments used to measure
Students find meaning and relevance in their learning when they connect lessons to real-world issues and possible career paths. The U.S. Fish and Wildlife Service’s (FWS) Conservation Connect, a freely available video series, connects learners to wildlife, technology, and careers. Videos and supplementary resources are designed to serve middle school youth, but elementary and high school educators—and even FWS retirees—report that they also use the tools. Each episode features a species, a conservation career, and technology that professionals use to study or protect that species and its
The lack of equitable access to science learning for marginalized groups is now a significant concern in the science education community (Bell et al. 2009). In our commitment to addressing these concerns, we (the HERP Project staff) have spent four years exploring different ways to increase diverse student participation in our informal science programs called herpetology research experiences (HREs). We wanted the demographics of participants to mirror the racial, ethnic, cultural, linguistic, and socioeconomic demographics of the areas where our HREs are held. To achieve this, project staff
Brooklyn Botanical Garden, Brooklyn NY
Audience Research for a New Garden, 2016
The Brooklyn Botanic Garden (BBG) contracted Randi Korn & Associates, Inc. (RK&A), to conduct a study of visitors to the Discovery Garden. The goal of this study was to assess the successes and challenges of the exhibition and accompanying interactive elements to support the BBG in improving the Discovery Garden.
How did we approach this study?
RK&A used three methodologies to address the study objectives, based on specific outcomes developed by BBG for the Discovery Garden. Data were collected through
Attached is the final report for an initiative that develops outreach tool to communicate the results of basic science research to the public. “Incipient Species Project” was funded by a National Science Foundation Connecting Researchers and Public Audiences (CRPA) award (#1212753) to develop a documentary and permanent website on the work of J. Albert C. Uy, an evolutionary biologist from the University of Miami. The documentary and website explores Uy’s work on the evolution of new species (“speciation”) in birds of the Solomon Islands. The documentary, in particular, explores the science of
This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses. The category of "brand" which condenses the instrumental with the symbolic is both powerful in its uses and familiar to laypeople. The paper shows briefly how the categories of penicillin, biotechnology and applied science can be analysed in this way. It suggests that historians apply such an approach to the historiography of such new categories as synthetic biology and that this might be useful to curators of such topics in museums.
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TEAM MEMBERS:
Robert Bud
resourceprojectProfessional Development, Conferences, and Networks
The National Science Foundation's (NSF)Inclusion across the Nation of Communities of Learners of Underrepresented Discoverers in Engineering and Science (NSF INCLUDES) program supports models, networks, partnerships and research to ensure the broadening participation in STEM of women, members of racial and ethnic groups that have been historically underrepresented, persons of low socio-economic status, and people with disabilities.
The University of Akron will convene a two-day conference to develop a backbone organization to support the preparation and advancement of underrepresented minorities K-12 through careers in the biosciences, a high growth area for engineering (biomechanics, biometrics and biomaterials). This conference draws on the expertise of a wide range of organizations, professional associations, K-20+, community based organizations, industry and museums. The intent is to strengthen the network among participants and leverage learning on how to engage youth in the biosciences.
The results of this first conference will be a white paper that will be disseminated to several professional societies that outlines a backbone infrastructure for addressing both short-term and longer-term aspects of an NSF INCLUDES alliance centered on bioengineering, biomechanics, biomedical engineering and biomaterials.
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TEAM MEMBERS:
Brian DavisCarin HelferRouzbeh Amini
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
A non-technical description of the project test explains its significance and importance.
The goal of this project is to help students easily identify themselves as science or engineering professionals and increase the proportion of the local population, dominantly minorities, who pursue science and technology careers. Experience has demonstrated that students are most engaged in technical fields when they can participate in active, hands-on learning around problems with application to their local community. The focus of the effort is in marine science, which has local relevance to both the environment and the economy of the U.S. Virgin Islands. The project will use interventions at three crucial stages: middle school, high-school-college transition, and master-PhD transition, to engage students with specific active-learning and research-oriented programs. Community partners comprise a wide-ranging local organization that leverages the resources of other successful collaborations.
A technical description of the project
This project will create a transferable model that uses innovative partnerships among universities, governmental and non-governmental organizations, a professional society, and businesses, to create a local backbone organization with a shared vision for change and common success metrics broaden participation in science, technology, engineering, and mathematics (STEM). This project addresses the critical challenge of building scientific identity to increase interest and engagement of underrepresented minorities in STEM fields in the U.S. Virgin Islands. The plan includes targeted interventions at three significant times in the student career pathway (middle/high school, early college, and graduate school) that comprise: (1) field experiences in the marine sciences for middle/high school students, (2) early field research experiences for college freshmen and sophomore students, (3) bridge programming to a Ph.D. partnership with Pennsylvania State University, and (4) an intensive mentoring program. The model is grounded in social innovation theory through a framework that meets the five conditions for collective impact: common agenda, shared measurement of data and results, mutually reinforcing activities, continuous communication, and backbone support.
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TEAM MEMBERS:
Kristin Wilson GrimesMarilyn BrandtNastassia JonesCarrie BucklinMonica Medina
The Special Challenge of Exhibits on Evolution is a summative report that reviews published research on how visitors to science and natural history museums perceive evolution and exhibits on evolution.
The mixed methods randomized experimental study assessed a model of engagement and education that examined the contribution of SciGirls multimedia to fifth grade girls’ experience of citizen science. The treatment group (n = 49) experienced 2 hours of SciGirls videos and games at home followed by a 2.5 hour FrogWatch USA citizen science session. The control group (n = 49) experienced the citizen science session without prior exposure to SciGirls. Data from post surveys and interviews revealed that treatment girls, compared to control girls, demonstrated significantly greater interest in their