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COMMUNITY:
Mass Media Article

Science, brands and the museum

December 16, 2016 | Public Programs, Exhibitions
This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses. The category of "brand" which condenses the instrumental with the symbolic is both powerful in its uses and familiar to laypeople. The paper shows briefly how the categories of penicillin, biotechnology and applied science can be analysed in this way. It suggests that historians apply such an approach to the historiography of such new categories as synthetic biology and that this might be useful to curators of such topics in museums.

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  • Robert Bud
    Author
    Science Museum London
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 15
    Number: 6
    Resource Type: Reference Materials
    Discipline: Engineering | General STEM | Life science | Materials science | Technology
    Audience: General Public | Museum/ISE Professionals | Scientists
    Environment Type: Public Programs | Museum and Science Center Programs | Exhibitions | Museum and Science Center Exhibits

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