This article presents the results of a study carried out in Italy by the Permanent Observatory on science communication through the media. The aim of this research project coordinated by the staff of the Masters Degree in Science Communication, ISAS, Trieste, in collaboration with Ilesis S.r.l., Rome, is to monitor and analyse systematically the amount of scientific information on TV and in the press.
There is no use denying it: whenever a scientist gets a piece of news in a newspaper or on television concerning his own field of research, eight times out of ten he feels irritated. The reason does not solely depend on the fact that, in his opinion, the news given to the public is often rather inaccurate or centred on secondary aspects, sometimes even distorted. There is actually something more? Something deeper that the scientist can hardly grasp.
Theatrical action can bring out the value of the exhibits of a museum, while creating a new way of experiencing the exhibitions. Theatrical actions link education and entertainment, consequently becoming a highly effective didactic instrument. The advantages of theatre are briefly outlined, considering it as an interpretative technique to communicate science from the point of view of the goals pursued by museums, of epistemology and of theatrical research.
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)
This evaluation of Mysteries of Çatalhöyük was commissioned by the Science Museum of Minnesota to provide objective feedback about the character of visitors’ experiences in this exhibition. The process of investigating visitors’ experiences included assessing and analyzing the extent of their use of the exhibition, awareness and perception of the interpretive messages presented, reactions to selected exhibit features, satisfaction with the experience, and characteristics of the audience who chose to see it; of these topics, the analysis of interpretive messages was considered to have primary
Traditionally, collaborative technologies are intended to directly support joint, collaborative activity, taking their cues from communication and media. Here, empirical findings are presented about the types of information needs associated with the formation of a knowledge-building community among professional learning technology researchers. Several issues are outlined in designing, facilitating, supporting, and measuring knowledge-building activity in such as community of practice. It is argued that, rather than communication tools, a knowledge-building community is better served by
What information are virtual visitors looking for on museum Web sites? This paper is a first step in a larger investigation into the informational value of museum Web sites. Scholars, teachers, students, museums staff, and museum visitors are the main categories of visitors examined in this study. Questions were asked of these museum audiences about their use of museum Web sites, museum databases, and other aspects of virtual visits.
Museums are excellent locations for testing ubiquitous systems; the Exploratorium in San Francisco offers a unique and challenging environment for just such a system. An important design consideration is how users switch between virtual and physical interactions.
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TEAM MEMBERS:
Margaret FleckMarcos FridEamonn O'Brien-StrainRakhi RajaniMirjana Spasojevic