This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
The Institute for Learning Innovation, Inc., requests $264,904 to pilot a project for establishing a national program to provide parents and significant other adults with support, training and materials. Also, the project goals will enable parents and other adults to become actively engaged in local science education reform and science literacy for their children. The duration of this project is eighteen months. The cost sharing for this NSF award is 24.6% of the total projected cost of the project. The Institute for Learning Innovation, Inc. will collaborate with the YWCA of Annapolis and Anne Arundel County, Boys and Girls Club of Annapolis and the Arundel County Public Schools' Family Involvement Center. Project "ASK with Science" will develop a model program for implementing and disseminating science education materials to young children in underserved communities, thereby creating a grassroots, family-oriented program that can become established in the local communities served by these organizations.
Big Ideas Entertainment, Inc. is producing a coherent test sequence, 30-seconds to 1-minute in length, that combines character animation with live action footage. The purpose is to assess the different methods of animation and compositing to produce an appropriate "marriage" between animation and live action footage, including testing the SANDDE hand-drawn animation system vs. traditional cel animation. The exploratory research also will test CGI processing (digital compositing) vs. optical printing. The footage to be produced, though short, will be developed with science content, a treatment, shooting script, and storyboard. Live action footage will be selected, animation characters designed, and one minute of animation and live action footage will be produced. The resulting footage will be evaluated by screening and focus group interviews with an audience of children and adults, as well as being assessed by professionals in the large-format film field.
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TEAM MEMBERS:
Kristin MartinValentine KassJocelyn StevensonMichael Templeton
The Exploratorium will conduct a controlled, two-year research project, titled "Finding Significance," to study how different exhibit presentation techniques affect visitors' abilities to make meaning -- or find significance -- and how such techniques impact learning. The techniques will be applied to a varied sample of five exhibits commonly found in science and children's museums. The exhibit design techniques include a) sharing scientist and exhibit developer stories, b) sharing visitor stories, and c) modeling inquiry. Although each technique shows promise at eliciting personal significance, they have yet to be rigorously tested and applied to the same set of exhibits to compare relative strengths and weaknesses. Five baseline exhibits, plus four variations of each, will be tested on groups of visitors, including adults, children and mixed groups of both.
The Exploratorium will develop "The Electronic Guidebook: Extending Museum Experience Using Networked Handheld Computers." Through this project, the Exploratorium and the Concord Consortium will investigate the use of new technologies to enhance the learning experience of science museum visitors. The exponentially increasing availability of portable personal computing devices provides an opportunity for science museums to develop new ways for visitors to experiment and interact with exhibits. The partners will design and prototype a museum-based "Electronic Guidebook" for visitors. Twenty-five Exploratorium exhibits will be connected to a museum network and handheld portable computers through infrared connections. The target audiences for this project are the general public (adults and families) and children in the K-12 age range. The primary disciplinary focus is physics, with a secondary focus on mathematics.
The New Ecological Paradigm Scale-Revised (NEP-R) is an updated version of the 1978 New Ecological Paradigm Survey. This updated version reflects current environmental terminology, as well as tests a single construct. The NEP-R is suitable for use in the general adult population.
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TEAM MEMBERS:
Riley E. DunlapKent D. Van LiereAngela MertigRobert Emmet Jones