The National Autonomous University of Mexico (UNAM) is one of the world's single largest employers of science communicators, with over 350,000 students and 40,000 staff. Its science communication activities include five museums (Universum, Museo de la Luz, the Geology Museum, Museo de la Medicina Mexicana and Musem of Geophysics), botanical gardens, as well as a wide range of cultural and outreach activities. It has several programmes for training professional science communicators. The science communication staff are spread across the campuses in Mexico City and four other cities, including
DATE:
TEAM MEMBERS:
Ana Claudia NepoteElaine Reynoso-Haynes
This proposed Communicating Research to Public Audiences (CRPA) project outlines a pathway for communicating how climate change can affect a watershed area that supplies water for a specific region. The educational platforms will address the geology of the Caldera along with meteorology, ecology and hydrology. The project will focus on the ongoing scientific research processes and the impact of climate change to the physical system as well as to the citizens who depend on this resource. Partners in this endeavor include New Mexico EPSCOR, the University of New Mexico, the Valles Caldera National Preserve, the New Mexico Museum of Natural History and Science, Santa Fe Productions and Tim Aydelott Productions. The project team will create a PBS television documentary in English and Spanish, including a Native American Jemez Pueblo storyteller who will describe the natural environment of the Caldera. The team will also create a YouTube channel with updatable clips, a Facebook fan page, and a climate change exhibit. The evaluation will include front-end and summative components, and will be conducted by Minnick & Associates and Elsa Bailey Consulting. The intended impact of this CRPA is to educate the public about the importance of the Caldera in securing the region's water supply and how climate changes could impact their lives. Further, aspects of the multidisciplinary science used in this research will be described with the goal of encouraging more young people from the region to choose STEM careers.
The Natural History Museum of Los Angeles County (NHM) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a formative evaluation of two prototypes Mexican Era section and Model Table for the Becoming Los Angeles exhibition. RK&A designed this study, which was preceded by a front-end and earlier formative evaluation, to help NHM further refine the development of the exhibition. How did we approach this study? RK&A utilized open-ended interviews to evaluate visitors' responses to the two prototypes. In order to accurately assess these responses, the prototypes were evaluated separately
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
resourceprojectProfessional Development, Conferences, and Networks
The Fort Worth Museum of Science and History will partner with The Exploratorium and with three smaller science museums that have strong connections to rural and Spanish-speaking populations in Texas: Discovery Science Place, Loredo Children's Museum, and Science Spectrum to develop TexNET, a four-year project modeled on the Exploratorium Network for Exhibit-based Teaching (ExNET). TexNET builds on lessons learned from past exhibit outreach models and addresses the needs of small, rural partners for exhibits and capacity-building workshops. Each small museum partner will host a set of ten exhibits for one year. Exhibit topics are 1) motion, 2) weather and 3) sound. Workshops focus on inquiry learning techniques, science content, programming and workshop design, as well as the institutional needs of each partner. Based on feedback from formative evaluation, the project added three additional partners in its final year, the Children's Museum of Houston, the Austin Children's Museum, and the Don Herrington Discovery Center, and focused its remaining year on building institutional capacity around tinkering. Inverness Research Associates will conduct the project evaluation. They will examine the success of this project by looking at the effectiveness of the TexNET model, the success of the individual exhibit elements to engage rural communities, the effectiveness with which this project has enhanced the abilities of local rural communities to sustain their own educational improvements and the effectiveness of the training components in increasing the capabilities of the local museums to serve their rural audiences.
DATE:
-
TEAM MEMBERS:
Charlie WalterSamuel DeanJoe HastingsRobert Lindsey
The Children's Museum of San Jose, in collaboration with developmental psychology researchers at UC Santa Cruz (UCSC) and science and education staff of the UC Berkeley Museum of Paleontology (UCMP), is conducting a 48-month long project that focuses on children's use of evidence to construct scientific explanations. Key deliverables are: a 2,300 square-foot paleontology exhibit with an Evidence Central area three "evidence hubs" at the Children's Museum of San Jose, an educational Web site developed by UCMP, research on children's use of evidence conducted by Maureen Callanan's research group at UCSC, a "state of the children's museum field" study on varieties of perspectives on "science" and "evidence," and professional development experiences for staff at children's museums. Additional partners include the children's museums in Austin, TX, Madison, WI, and Providence, RI and local Vietnamese and Latino organizations in the museum's neighborhood. Randi Korn & Associates will conduct the program summative evaluation process and the "state of the field" study. The project identifies and will work to address two specific needs in the field: (a) a clearer sense of the developmental progression of children's understanding of evidence, and (b) a rigorous and systematic investigation of children's open-ended reasoning about evidence in a rich content domain (paleontology). The strategic impact goal is to build capacity in children's museums, enabling them to offer more evidence-based science learning experiences for their visitors.
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.
The Children's Museum of Houston, in cooperation with Scholastic Entertainment, the National Weather Service and the American Meteorological Society (AMS), will develop, produce and nationally circulate two (2) copies of a 2,500-sq.ft. interactive exhibit. Using the popular icon of the Magic School Bus, the exhibit will take young children on a journey of discovery to explore the science involved in the Earth's weather. The exhibit, "The Magic School Bus Gets Weather Wise," and accompanying educational materials and programs will be bilingual in Spanish and English and will support national and Texas standards for science and mathematics learning for children aged 5-10. It is estimated that the exhibit and programs will serve 2,000,000 children and adults in 36 national venues over six (6) years. Weather Exploration Stations will precede the exhibit to encourage community engagement prior to the exhibit's arrival at the host venue. AMS scientists, local meteorologists and media weathercasters will assist visitor experiences and help museums with strategies for publicity campaigns and development of local programming. The visiting audiences of children and their families will learn meteorology is a study of weather, there are different types of weather, a variety of tools are used in predicting weather and the water cycle plays a role in weather events. Visitors will read data from maps, graphs, thermometers, anemometers, experiment with variables and model weather conditions using interactive exhibit components.
The New Mexico Museum of Natural History in Albuquerque will design and construct a 6,250 square foot permanent exhibit on the geology and biology of the intracontinental Cretaceous Period seacoast environment of New Mexico. Using more than 20 interactive exhibits as well as modern and extinct plant and animal species, visitors will experience and explore this ancient, yet familiar world and develop a sense of the relationships between past and present, living and dead, extinction and survival as well as the continuity of natural processes. The Museum will also construct related traveling exhibits for statewide display and install semi-permanent satellite exhibits in four communities that have relevant geologic and paleontologic resources. Exhibition designs will be based on formal and informal studies of exhibit effectiveness, systematic study of learning styles of visitors to the New Mexico Museum of Natural History, and interaction with schools throughout New Mexico. This new natural history museum has an impressive staff, a record of institutional development and of state-wide community service, and a clear plan for carrying out informal science education with regional themes that serve the varied populations of New Mexico. The museum presently receives about 375,000 visits a year, of which 70,000 are in organized school groups with 45% Hispanic and/or Native American children. There is a substantial outreach program and extensive relationships with teachers and schools throughout the region. This $1.6-million exhibit project is supported by $840,000 of state funds and $500,000 in private contributions. A National Science Foundation award of $298,886 for FY87 is recommended.
DATE:
-
TEAM MEMBERS:
Michael JuddCaren WaltJeffrey GottfriedDavid Gillette
As the world's largest single-dish radio telescope, Arecibo Observatory in Puerto Rico attracts thousands of visitors each year, of all ages and from many countries. Pride in the Observatory has caused local Puerto Rican organizations to contribute the funds necessary for the construction of the new Arecibo Observatory Visitor and Educational Facility. Cornell University, in behalf of the National Astronomy and Ionosphere Center, is requesting $774,463 form the NSF-ISE over a two year period to develop and implement the exhibits and educational programs which will give life to the Educational Facility. Within the facility, we propose establishing an educational program centered on the theme "More Than Meets the Eye", which will reflect the general idea that we can study our world with tools which extend our direct sensory experience. The proposed program will explore the unseen sky and, in particular, the objects that fall under the scrutiny of a radio telescope. Specifically, the program will introduce the visitors to the electromagnetic spectrum as a means of exploration, will offer a framework of basic astronomy and atmospheric science, and will provide understanding of the function and operation of the Arecibo radio telescope. Some of Arecibo's most exciting new discoveries in the fields of radio astronomy, solar system radar astronomy and astomospheric science will be presented so that visitors can experience the dynamic nature of science.
Explorations is an 8,200 sq. ft. permanent exhibition containing about 70 educational components that will stimulate interest in and understanding of the ways that science and technology are extending the ability to examine and understand the Earth, its oceans and the universe. The exhibit design gives equal priority to science content and learning via high-tech device components, interweaving experiences to help the public understand cutting edge technologies, the scientific principles behind them, and how technology is used to advance scientific knowledge. To ensure accessibility to the Hispanic community, graphics and multimedia programs will be presented in English and Spanish. Strategies for addressing the language needs of other non-English speaking visitors are employed. It is expected that the engineering designs and solutions developed for these exhibits will advance the informal science learning profession buy contributing significantly to one of the top challenges faced by science museum exhibit designers today - the interpretation of advanced technological tools and capabilities to a broad museum public with diverse technical literacy skills.