This Communicating Research to Public Audiences (NSF 03-509) project is based on the PI's current NSF award: SBE-0545361- ADVANCE: Determining national science faculty demographics in order to empower women and guide solutions. This project will help address the need for underrepresented female faculty as role models and mentors in science and engineering. Although the number of female under-represented minority students (URM) in college has been increasing, there are astonishingly low numbers of female URM faculty in each science discipline. This project would produce a series of female URM faculty biographical videos to substitute for the lack of personal contact young women have with these role models. The videos would be widely disseminated through schools, colleges, and minority serving organizations to reach young women.
READING RAINBOW is a 25 part PBS children's television series produced by the Great Plains National Instructional Television Library, a part of the Nebraska Educational Television Network. It addresses the national problem of more and more youngsters reading less and less. This award-winning television series has been successful in using television to stimulate children ages five through nine to read good books. The series attracts an audience of 7.8 million children with ratings equal to those of THE ELECTRIC COMPANY and MR. ROGERS' NEIGHBORHOOD. Program evaluation shows equally enthusiastic responses from parents, teachers, librarians and, most importantly, children. Support will be provided for a series of five READING RAINBOW programs which focus on scientific themes. These episodes will be integrated into the on-going series and build on young children's curiosity and interest in the world as well as demonstrating to children how science relates to all aspects of their lives. In an increasingly technological society, children need stimulation to seek out books related to science, reinforcing early curiosity and strengthening life-long interest in science. Women and minorities are well represented on READING RAINBOW staff and in the productions themselves. Great care is taken to ensure a broad representation of people including racial and cultural groups, female and male, senior citizens and people with varying physical disabilities. Community outreach organizations involved include: the National PTA, American Booksellers Association, American Library Association, National Educational Association and the International Reading Association. In connection with the science series, Reading Rainbow staff will involve the National Science Teachers Association and a special public relations effort will be organized to promote READING RAINBOW to science museums and other organizations that conduct science education program activities for children.
WGBH is producing a new PBS television show with accompanying Web and outreach activities for 9- to 12-year-olds, to inspire a generation of budding engineers. "Design Squad" (working title) will be a 13-part television series, which combines the appeal of a game show with the drama of real-world challenges to engender enthusiasm and promote understanding of, and interest in, engineering and technology. Behind all the fun that this lively show envisions lays a serious educational purpose -- to get kids to think like engineers and understand how to use science and technology to solve real-life problems. The television programs will be complemented with materials and training for engineers to mount "Design Squad" events in public venues and run workshops in schools, afterschool programs and libraries, and an extensive companion web site. "Design Squad 's" three intended strategic impacts are to: (1) address a critical need in engineering education and children's television, (2) increase students' knowledge of engineering and the design process and (3) improve the public image of engineering, especially among girls and minorities. The WGBH production team will be lead by Brigid Sullivan and Kate Taylor. The Series Content Director is Dr. Daniel Frey of MIT. Goodman Research Group, Inc. will conduct the evaluation of the project.
Educational Broadcasting Corporation requests funds to develop and produce ten new episodes for a sixth season of Cyberchase. The new season will introduce a new campaign, "Get Active with Math", that focuses on sports and builder's math. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. The new programs will enrich the series' content while keeping viewers tuning in to the current shows and bring non-traditional partners into the fold of informal education. Plans for Season 6 include building the inventory of multi-media outreach activities, strengthening the show's presence in after-school programs and museums through a set of Builder's Math activity kits and a new Web Portal. Innovation/Strategic Impact: Cyberchase continues to build its effectiveness to inspire children to approach mathematics with confidence and enthusiasm by marrying its innovative content with strong partnerships and promotion. The program maintains its unique position on broadcast television and the web. Collaborations: Season 6 initiatives will strengthen existing partnerships and forge new collaborations. The number of museums working with Cyberchase is anticipated to grow to over 30. Work with Girls Inc will include training and recruitment at three Girls Inc regional conferences. Other outreach partners include EWeek, National Association for Girls and Women in Sports, National Association for Sport and Physical Education, the New York Mets and other sports organizations. Multimedia Research will conduct formative evaluation of the 3D Builder's Math game using an operational prototype working with a sample of students, establishing the ability to use the Cyberchase web site for assessment.
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TEAM MEMBERS:
Sandra SheppardFrances NankinMichael TempletonBarbara Flagg
Twin Cities Public Television is requesting a planning grant to support the development of a new television series called SciGirls and related educational materials, building off the success of SciGirls Outreach and DragonflyTV. The goal of the planning process is to design a television series that could inspire millions of girls across America to discover the excitement of science, technology, engineering and math. The proposed planning phase will include: audience research about the current TV viewing habits of "tween" girls (ages 8-13), meetings of science and education advisors, formative evaluation of sample video segments, development of a treatment and business plan for the series. Barbara Flagg of Multimedia Research will conduct the formative evaluation of the SciGirls TV short video with girls of the target audience in five locations across the country.
This planning grant seeks funding for demonstrating proof of concept for the proposed traveling exhibition "Inside Phoebe's Field." It is an outgrowth of the prior NSF project (9979287) that resulted in an interactive book for middle-school age girls. This project extends the book through exploring the feasibility of using mixed reality in an exhibit format as well as virtual environments using the Internet. Intellectual Merit: The project will further the technology-enhanced three-dimensional storytelling approach by development of selected science exhibit prototypes. The project team combines academic, museum and professional expertise, as well as a partnership with the Girl Scouts of the USA. Broader Impact: This project will provide the ISE field valuable feedback about the use of metaphor in storytelling in a science-based exhibition, as well as about the application of new technologies (virtual reality, augmented reality technologies and interactive electromechanical events) for creating exhibit experiences. At the same time it will further the development of a national traveling science exhibition whose primary target audience will be girls from ages 10 to 13.
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TEAM MEMBERS:
Mitzi VernonKatherine CennamoIrene GoodmanMichael ErmannSteve HarrisonMargarita McGrath
SciGirls was a multimedia project to encourage and empower more girls to pursue STEM careers--the first PBS television series designed specifically for girls 8-13. Episodes were made available for distribution on the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. Strategic partners included the National Girls Collaborative Project (NGCP) and The Franklin Institute. The NGCP links SciGirls with its network of 500 community-based science programs for girls. The Franklin Institute coordinated an affiliate network of science museums to implement outreach. The project also wored with the new "Girl Scout Leadership Experience" program.
Thinking SMART is a comprehensive five-year program that will encourage young women to pursue careers in science, mathematics and technology. The project focuses on girls ages 12-18, and will especially target those who are underserved and underrepresented in the sciences, including girls from diverse backgrounds and persons with disabilities. Key elements include four science/engineering module options, a two-tiered mentoring component, training, resource materials, online activities and an awards program. The modules (Material Girls, Eco Girls, Galactic Girls, Net Girls), focus on engineering, ecology, physics and computer science respectively, and will be aligned with national standards. The modules are implemented during the school year and include weekly programming, a summer camp and a spring "Women in Science and Engineering" conference organized by girls. Weekly meetings are augmented by online activities, in which girls interact with other participants and mentors, publish reports and obtain career information. Additionally, participants who complete all four modules are eligible to become paid mentors for younger participants. Five publications will be produced to support the program, including manuals for mentors (both adults and youth), module activities, a parent guide and a guide for implementation sites on community partnerships. Thinking SMART materials will be developed and piloted tested at eight sites in conjunction with Girls, Inc. affiliates in Nashua, NH, Worcester, MA, Oakridge, TN and Shelbyville, IN, with input from the Society of Women Engineers. Extensive training will also be provided for pilot programs and future dissemination. Finally the E3 Awards Program will motivate implementation sites to create high quality local programs. It is anticipated that more than 1,500 Girls, Inc. affiliates will adopt "Thinking SMART."
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TEAM MEMBERS:
Brenda StegallJanet StantonHeather Johnston NicholsonShalonda MurrayJoe Martinez
The Educational Film Center (EFC) is developing a science, engineering, and technology careers exhibit for distribution to science museums and technology centers. The core of the exhibit kiosk, with related career graphics surrounds, is SET/QUEST, an interactive multimedia program for both Macintosh and PC/Windows using CD-Rom as the full motion video source. Teens and preteens will enter an interactive exploration of thirty careers with first person video profiles of people in science and engineering; animated/reality video simulations of a work experience in these fields, decision screens, and a database of over 200 more science and math-based professions. The documentary profiles, database, and a personal interest career match component will also be developed in alternative media formats (video, audio, print) for broad distribution to community and youth education networks, schools, and libraries. Specific emphasis in this project is being placed on reaching and attracting female, minority, and disabled youth. A parent outreach component has been developed and will be implemented by the Directorate of Education & Human Resources Programs of AAAS. The concept of the parent effort is to work directly with and through the national offices of four major national organizations with different institutional community roots -- Science Museums, Public Libraries, Schools, and Community Based Organizations -- to involve parents and families with SET Project materials and to provide them with information with which they can foster their children's pursuit of science and math education and careers in these fields. Initial efforts will be conducted in 18 cities. The project is a collaborative endeavor among three organizations: The Educationa l Film Center which will be responsible for management and development/production of the software and documentary video profiles; The New York Hall of Science which will be responsible for the exhibit kiosk and graphics, will design and develop the student workbook and user installation print, will serve as the principal test site for the exhibit, and will advise on software, interactive multimedia design, and installation options; and COMAP which will be responsible for direct involvement of the Advisory Board, for selecting and hiring content consultants, for assuring the accuracy of the science and math content, for formative and summative evaluation, and for developing and preparing community leader and school users guides for publication. Stephen Rabin, President of EFC, will serve as PI for the project.
WGBH is developing LAZYBONES (working title), a new television series for 10- to 14-year-olds, that is an engineering game show. Each week LAZYBONES' eight players, aged 17-21, engineer easy solutions to life's arduous tasks. The aim of the program is to use humor and irony to hook its target audience and turn them onto the creativity and productivity of engineering. The purpose of the project is to (1) teach kids to learn about engineering by using science and technology to solve real-life problems; (2) help bridge the critical years for keeping kids interested in science and math, and; (3) improve the public image of engineering, especially among girls and minorities. This grant is for the Test Video Development Phase of the project. During this phase, WGBH will produce a test video in order to further evaluate and refine the concept, appeal and educational content of the show and outreach materials. Note: This project led to the series "FETCH! With Ruff Ruffman."
BACKYARD SAFARI (Working Title) is an engaging series of 26 half hour programs designed to introduce topics in Natural Science to children ages four to six. The series will be shot on-location and hosted by an appealing young women of color, who will serve as a role model to female and minority children who are normally disenfranchised from participation in science. A variety of settings and topics will be used that appeal to all preschoolers -- from urban/inner cities to surburbia to Appalachia. A special feature of the series will be an animated gnome - like character called Crinkleroot. Using the rotoscope technique similar to that in the "Who Framed Roger Rabbit?", Crinklroot will interact in screen with the host and special, acquired footage. Thus, Crinkleroot is able to do things the host can't do -- for example, interacting with time-lapse photography as a flower blooms, or as a spider climbs its web. Outreach to parents and childcare providers will be an important part of BACKYARD SAFARI. It is imperative to communicate that all children, regardless of race, sex, or disability are "science material." Activities will be developed that engage adults and children in hands-on, physical science activities using materials commonly found in any home or school.
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TEAM MEMBERS:
Twila LiggettCecily TruettLaurence LancitBarbara Flagg
Rosemarie Reed is producing a one-hour documentary film about the life and accomplishment of Lise Meitner, the Austrian born physicist whose pioneering work in nuclear physics contributed to the discovery of nuclear fission, which led to the creation of the atomic bomb. Rosemarie Reed Productions, Ltd., is requesting a planning grant of $50,000 to conduct research, secure visuals, develop a treatment, and do preliminary formative evaluation of the treatment for this film. An examination of Meitner's life and work will help correct the inaccuracies and injustices that have distorted the legacy of one of the founders of the modern nuclear age and address the need for the recognition of women in science. The film will also offer stufents insight into the social, political and scientific events of the first half of the twentieth century and will introduce audiences to the work and thought of such key figures as Albert Einstein, Enrico Fermi, Niels Bohr, Max Planck and Otto Hahn. The project will be informed by an advisory board comprised of leading experts in Meitner studies and theoretical physics; formative evaluation will be conducted by Georgia Institute for Technology.