Science communication that connects STEM-based professionals with various publics are often designed and implemented with a range of multiple outcomes in mind which can influence the effectiveness of engagement efforts. Scientists, science communicators, and STEM professionals can be more effective at engaging diverse audiences if they align their engagement strategies with their communication goals and target audience.
About this resource:
This is a practice brief produced by CAISE's Broadening Participation in STEM Task Force to help informal STEM education (ISE) and science communication groups reflect on and strengthen their efforts to broaden participation in STEM. It is part of a larger professional development toolkit, developed for those who lead staff or train professionals within the ISE and science communication fields. Review the full toolkit for 10 additional briefs, a conversation guide, and other supports: informalscience.org/broadening-perspectives
Using practice briefs:
Practice briefs are intended to seed reflective discussions about professional practices, and be read in advance of group discussions among staff, colleagues, or trainees. They include ideas to consider, recommendations for action, further reading, and links to more tools. The task force recommends organizing multiple discussions, each using one or two briefs that participants read in advance.
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