Dialogue and Synthesis: Developing Consensus in Visitor Research Methodology

This brief synthesis presents the main points of agreement between Dawson and Jensen's article, “‘Towards a ‘Contextual Turn’ in Visitor Studies: Evaluating Visitor Segmentation and Identity-Related Motivations” (this issue) and Falk's reply, “Contextualizing Falk's Identity-Related Visitor Motivation Model” (this issue), and it highlights important considerations for future research.

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