In this article, Jacksonville State University's Stephen Bitgood discusses and questions the commonly-held belief that visitors turn right when entering museum galleries. Based on his research, Bitgood offers a hierarchy of forces that influence visitor turning at choice points.
Document
TEAM MEMBERS
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
10
Number:
1
Page Number:
5
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