Summative Evaluation Of The Gallery Guide Program At The Frye Art Museum

This report describes the findings of an evaluation of the Gallery Guide program at the Frye Art Museum in Seattle, Washington. It aimed to determine if and how 6 identified public tour goals are being met and examined how visitors are generally engaging during public tours at the museum. List of Key Findings: Overall all Gallery Guide goals were met to varying degrees. The majority of surveyed visitors reported they would feel comfortable leading a friend through the Frye after their tour experience. Gallery Guides provided a high number of informative statements (47%). Visitors appear more likely to make statements to the group as a whole than they are to converse with one another. A quarter of the tour participants were between the ages of 21 and 40, while nearly half of the participants were above the age of 51. The majority of surveyed visitors (68%) reported visiting the Frye for the first time in the last 12 months. The appendix of this report includes an observation protocol, surveys, and coding schema.

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