Summary of Matching Visitor Learning Style with Exhibit Type

In this article, Jacksonville State University's Valerie Cox summarizes a 1991 paper in "Visitor Studies: Theory, Research & Practice," written by C. Vance and D. Schroeder. Cox summates findings from the researchers' investigation of linking visitor learning styles (based on the Myers-Briggs Type Indicator) with exhibit types. The subjects of this study were visitors to the "Rain Forest: Exploring Life on Earth" exhibit at the Milwaukee Public Museum.

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