This article is a summary of a 1994 paper entitled, "Looking Back at Summative Evaluation" by Jeff Hayward and Ross Loomis, and refers to the discussion they led at the 1994 Visitor Studies Conference in Raleigh, NC. The discussion served to provide a meta-analysis of summative evaluation.
Document
TEAM MEMBERS
Jeff Hayword
Author
Ross Loomis
Author
Visitor Studies Association
Publisher
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
10
Number:
3
Page Number:
5
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