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Peer-reviewed article

Study of The Perception of Alternate Names for the Same Facility

January 1, 1990 | Public Programs, Exhibitions
In this article, Jacksonville State University's Stephen Bitgood and William Ford presents findings from a study that assessed the impact of various names on how a specific type of facility is perceived. Researchers investigated respondents' expectations associated with new names for a facility under the administration of the North Carolina Historic Site.

Document

VSA-a0a2b4-a_5730.pdf

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    Stephen Bitgood
    Author
    Jacksonville State University
  • William Ford
    Author
    Jacksonville State University

    • Citation

    ISSN : 0892-4996
    Publication Name: Visitor Behavior
    Volume: 5
    Number: 4
    Page Number: 8
    Resource Type: Research Products
    Discipline: Education and learning science | History/policy/law
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Museum and Science Center Programs | Exhibitions | Museum and Science Center Exhibits

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