Social networks and popular understanding of science and health: sharing disparities

In this book, Brian G. Southwell discusses how disparities in information-sharing arise and what can be done to alleviate them. In all sorts of ways and for all sorts of reasons, people have always sought to share information among their family and other social networks. However, this sharing has never been equal: inevitably, some people are better-informed than others and some are more socially-connected than others. At first glance, the plethora of communication tools and technologies available nowadays should help democratise information and reduce disparity but differences in how, when and with whom information is shared create conversation gaps and maintain inequalities. Southwell explores and catalogues information-sharing behaviours, discusses the factors that affect how and why we share information and addresses the questions of why disparities in information-sharing matter and what we can do about the gaps between ‘information-haves’ and ‘information have-nots’.

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