The focus of this summative evaluation report is the Shark Encounter exhibit at Sea World of California, which opened in June 1992. The design concept was to display the largest collection of sharks in the world. Visitors are transported to the "tropics" to view sharks from above, and then venture into the sharks' environment as they travel through an acrylic tube placed on the bottom of the habitat. The goal of the evaluation was to determine the overall effectiveness, or success, of the exhibit
In this paper, Britt Raphling from the Adler Planetarium discusses how evaluation can be used to help focus interactive multimedia options so that exhibits meet both content objectives and visitor experience objectives. This paper outlines an "ideal" evaluation process tailored specifically to the challenges of developing interactive multimedia elements in museums. It requires exhibit developers, programmers, visitors and the evaluator to participate in a series of five steps designed to ensure the most effective possible outcome.
This paper discusses recent efforts of zoos and museums to develop exhibits that place a greater emphasis on the uniqueness of natural areas and on what visitors can do to preserve these ecosystems. Specifically, this paper focuses on a recent project at the Brookfield Zoo to create an outdoor adventure game called Quest to Save the Earth and includes details of the design process and findings from a formative evaluation process.
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TEAM MEMBERS:
Kate IrvineCarol SaundersJohn Scott Foster
In this paper, Margaret M. Ropp of the Michigan State University Museum discusses a study that explored visitors' experiences with the exhibit, "Ethiopia: Traditions of Creativity" and the role that the video interpretation played. The exhibition team was concerned that African art is often seen as primitive, anonymous, and devoid of creativity, so they developed individual videos for the 11 featured artists in an effort to counter those stereotypes. The major finding is that the videos helped the visitors who watched them to connect the creative process, the artist and the final product
In this paper, Robert C. Webb, of Suffolk University, presents literature related to much-debated topic about using music in an exhibit. In particular, Webb discusses four topics of interest to museum professionals: (1) the complexity of the term "background music" (2) the roles and uses of mood created by music (3) the use of music to cue appropriate behavior and perceptions and (4) the influence of background music on the comprehension of verbal material.
In this paper, the Exploratorium's Kathleen McLean discusses her concern about the quality of what museums offer visitors. McLean airs a number of assumptions, attitudes and misconceptions she frequently encounters in the process of designing and creating exhibits, basing much of her findings on her experience at the Exploratorium.
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.
In this paper, Pedro J. E. Casaleiro of the University of Leicester (UK), Department of Museum Studies, discusses methodology and findings from a comparative analysis of audiences for "The Return of the Living Dinosaurs" exhibition in four separate locations: London, Paris, Spain, and Portugal. The exhibit consisted of robotic dinosaurs (animatronic models).
This paper presents basic information about the Americans with Disabilities Act and its physical guidelines presented in the ADA Guidelines. It also lists examples of ways museums and visitor attractions can creatively provide access in integrated ways, often at little expense or difficulty.
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TEAM MEMBERS:
Paul BilziRobert AlexanderJean Parker
In this paper, researchers at Universidad Autonoma de Madrid discuss their evaluation study of the Tiphlologic Museum, a special project of the National Organization for Blind people in Spain. Key study objects, methodology, and findings are defined.
In this paper, Pat Sterry of the University of Salford (UK) discusses the potential of family group research and the need to establish a research program in a variety of heritage sites and attractions, not just museums.
In his "President's Column," VSA President Ridgeley Williams discusses the usefulness of queues and goodness of crowds. He cites two recent experiences that improved his opinion of crowds and queuing.