Each month, the American Institute of Physics (AIP) will produce twelve, 90-second television news reports that demonstrate the relevance of research to society, including animated descriptions of the underlying science principles. The peer-reviewed reports are offered for sale on an exclusive basis to one station in each of the 211 principal television markets. The service currently has 84 subscribers with the potential to reach approximately 62% of the total US television households. AIP is actively seeking additional stations that will purchase the service. They have plans for the service to become self-sustaining when 170 stations become subscribers. AIP has a working coalition with numerous scientific societies including American Geological Institute, American Mathematical Society, American Meteorological Society, American Society for Mechanical Engineers, and Universities Research Association. The television production staff relies on story ideas provided by the range of scientists represented in these societies as well as from journal articles, university press releases, and other findings from research institutions. Once a treatment is developed for a story, outside science experts are asked to review it for accuracy and to comment on its validity and reliability. A "Know More" web component offers audiences an opportunity to find out more information about a science story.
This project will produce an educational 30-minute DVD/TV film and interactive website with classroom materials about climate change and its effects on biota by presenting past and current research on the Adelie penguin, Antarctica's most accessible indicator species. The project will target students in grades 5-8. Each component of "Penguin Science" will present an engaging case study to teach students about ecology, the complex science of climate change and its impacts, both positive and negative. It will not only feature the work of David Ainley and co-PI's Grant Ballard and Katie Dugger, but also William Sladen who began the first NSF-sponsored penguin studies 48 years ago during the International Geophysical Year (IGY). Archival film clips of Sladen and his work from the 1970 documentary, "Penguin City" (CBS), will convey the value of long-term research and show biotic changes during just one professional lifetime. The project will be completed in 2007 to coincide with the International Polar Year.
Night Fire Films is producing a one-hour show for PBS titled "Breaking the Maya Code," based on the book by Dr. Michael D. Coe. "Breaking the Maya Code" will explore the history of the decipherment of the Maya hieroglyphic script. The 400-year scientific detective story, climaxing in the past thirty years, will be told through footage shot at key locations in Central America, Europe and the United States, together with dramatizations, animation and graphics; archival materials; and interviews with major participants in the decipherment. An outreach campaign, including an extensive web site, will enhance the television viewing experience as well as promote further STEM learning. The program will be produced and directed by David Lebrun; Nicolas Noxon serves as Executive Producer. Michael Coe will serve the project as Principal Advisor, along with an extensive board of advisors of ethnographers, epigraphers, archaeologists, historians, iconographers and others. Multimedia Research will conduct formative evaluation of the program; Knight-Williams Research will conduct summative evaluation of the project. The National Endowment for the Humanities has granted $550,000 toward this project.
Flood of Mud: The Roanoke River -- Past and Future is a video project examining long-term impacts of historic land clearing and erosion on temperate rivers and their floodplains. The 17-minute video targets youth and adult visitors to the North Carolina Aquariums. The video highlights the NSF-funded research project EAR-0105929, "Modeling the Impacts of Post-settlement Sediment Deposition on Floodplain Vegetation," which applies paleoecological and dendrochronological methods and computer modeling to examine and predict the impact of sedimentation on forest composition, productivity and functioning of the lower Roanoke River in North Carolina.
EarthTalk, Inc. will develop and air 24 90-second shows per year for three years on the subject of nanotechnology on the Earth & Sky radio program. They will partner with Nano Science and Technology Institute (NSTI), Boston; Nanoscale Science and Technology Facility (CNF), Cornell University; and Center for Biological and Environmental Nanotechnology (CBEN), Houston to identify researchers, advisors and program ideas. Program categories will be Nano 101; Innovations that Could Change the World; Science or Science Fiction; Implications and Ideas; Nano and the Environment; and Listener Questions. The Earth & Sky program currently airs on 685 stations nationwide, making 323 million gross impressions each year; new shows will create some 64 million gross impressions. They will be supplemented by related material on Earth & Sky Online, which receives up to one million page views/month, and a composite of the nano programs onto CD mailed directly to 10,000 teachers yearly.
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TEAM MEMBERS:
William BrittonDeborah ByrdBarbara Flagg
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
The goal of this project is to educate children between the ages of 10 and 18 about the ecology of insects and forests, how human activities affect their interaction, and how scientific research is conducted. It will disseminate information throughout Indiana based on research award DEB 0345331, Cicadas and Forests Education. For a period during May and June 2004 the United States was captivated by periodical cicadas in an unusual convergence of popular and scientific interest. This project will use this heightened awareness as a vehicle for informal science education as additional broods emerge in 2007 and 2008 in the Midwest and South. The project will use existing video footage from the research to produce a documentary film on periodical cicadas for airing on public television stations and distribution on DVDs to schools; an interactive computer-based presentation in PowerPoint; and an interactive 3-D animation of the cicada life cycle for use in a science center. Project collaborators include local public television stations, Wonderlab (a science museum), the Indiana State Museum and school systems in Indiana.
The Lawrence Hall of Science (LHS) will collaborate with the Children's Museum of Houston, Miami Museum of Science and the New California Media (an association of over 500 ethnic media organizations) to provide youth ages 7-10 with standards-based science and math activities using newpapers as a vehicle. Mathematics and science challenges, already field-tested by the LHS, are presented as educational inserts using cartoons, on a weekly or monthly basis. The content to be addressed includes numbers and operations, algebra, geometry, science as inquiry and life science through engaging formats in Spanish-language newspapers. While building on the "Newspapers in Education" program, strategic impact will be realized by demonstrating the ability of a more intensive approach to reach families of underserved and underrepresented audiences through a collaboration of print media, museums, libraries, schools and community organizations. The ultimate goal is to increase exposure to informal science education activities at museums and in Spanish-language media. Deliverables include the newspaper activities (designed for families to use at home), family sessions at local libraries, science centers, after school programs and community organizations as well as a festival and website. Promotional sessions at New California Media Expos and workshops at the Asociation of Science and Technology Centers conferences will introduce the project to media and museum partners. This project will target underserved communities in California, Texas and Florida and is estimated to reach more than 450,000 families by year three.
This project will create the infrastructure to provide Hispanic media with an ongoing source of high-quality science news tailored to meet the needs and interests of Hispanics. The proposed Hispanic Science News Service website will be a downloadable internet resource site for Hispanic print, radio and internet editors, journalists and producers to access science stories, radio capsules and science information resources. This service would be promoted through partnerships with the National Association of Hispanic Publishers, the National Association of Hispanic Journalists, and The Hispanic Radio. Specific media deliverables will include: Exploracion, a weekly, Spanish-language newspaper column; La Ciencia en Breve: El Universo a tu Alcance (Science News Briefs); Exploracion, a daily science radio news capsule; and uploads of science content to the Univision.com website.
Plants Are Up To Something (aka Elementary, Secondary, and Informal Education: Huntington Conservatory for Botanical Science) is a 16,000 square-foot exhibition full of spectacular plants and interactive exhibits. The Huntington Library will developed the Rose Hills Foundation Conservatory for Botanical Science to engage visitors of all ages in the study of plants. Conceived as a synthesis of a traditional conservatory and an interactive science center, the Conservatory will be a 16,000-square-foot permanent exhibition featuring spectacular plants in a family-oriented setting. Using a living collection of plants from around the world, visitors will explore the diversity of plants. Interactive exhibits will encourage visitors to make observations and comparisons of plant structures.
The Exploratorium will develop an exhibit focusing on three areas of mental activity that process perceptions and enable human action: attention, emotion and judgment. Developers will create 32 new interactive exhibits and rebuild six to eight old ones to be part of the museum's permanent collection. The Exploratorium will develop a new area in the museum dedicated to exploring the processes of the human mind and brain, experiment with new ways of creating meaningful mind experiences for visitors and help establish a sense of collective experimentation among science centers in neuroscience and psychology exhibits and programming.
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TEAM MEMBERS:
Michael PearceRichard BrownKathleen McLean
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.