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resource research Public Programs
In this article, Marilyn Hood, Ph.D. of Hood Associates investigates the public's perception of museums. Hood examines about 200 clippings that mention the word "museum" and sorts these clippings under four main topics: (1) something is deficient/unworthy/to be avoided because it is a museum; (2) something is positive/worthwhile/beneficial because it is not a museum; (3) generally uncomplimentary references; and (4) generally complimentary invocations.
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TEAM MEMBERS: Maryilyn Hood, Ph.D.
resource research Public Programs
In this article, VSA President Harris Shettel examines some of the issues that are relevant to the continued growth and development of the field of visitor studies. Shettel presents these issues in the form of questions and shares his answers about the status of exhibit evaluation, the flaws of traditional visitor evaluation, etc.
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TEAM MEMBERS: Harris Shettel
resource research Professional Development, Conferences, and Networks
In this article, VSA President Harris Shettel reports on the upcoming VSA conference in St. Louis as well as a status update on committee nominations and the VSA logo.
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TEAM MEMBERS: Harris Shettel
resource research Professional Development, Conferences, and Networks
In this article, Ridgeley Williams and Rosalyn Rubenstein, the co-chairs of the 1991 Visitor Studies Conference Committee, reflect on the success of the conference, which was the first VSA conference held outside the US.
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TEAM MEMBERS: Ridgeley Williams Rosalyn Rubenstein
resource research Public Programs
In this article, Marilyn G. Hood, of Hood Associates, discusses major issues in the field of museum audience research. Hood explains how much of her work has focused on two specific aspects: (1) probing the psychographic dimensions of current and potential audiences and (2) determining why people are not at the museum.
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TEAM MEMBERS: Marilyn G. Hood
resource research Media and Technology
In this bibliography, Jacksonville State University's Stephen Bitgood presents a list of hands-on, participatory and interactive exhibits from 1991 or earlier. It is not an exhaustive list, but is a good resource for professionals interested in researching the topic of interactive exhibits.
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TEAM MEMBERS: Stephen Bitgood
resource research Exhibitions
In this article, Jacksonville State University's Stephen Bitgood discusses an evaluation study of a "Falling Feather" gravity-themed exhibit at a science museum. Bitgood shares key findings from the evaluation, which revealed several problems with the exhibit.
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TEAM MEMBERS: Stephen Bitgood
resource research Media and Technology
In this editor's note, Stephen Bitgood discusses the upcoming 1992 Visitor Studies Conference in St. Louis and summarizes the theme of the issue of "Visitor Behavior," which focuses on the design and evaluation of interactive exhibits.
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TEAM MEMBERS: Stephen Bitgood
resource research Media and Technology
In this article, Jacksonville State University's Stephen Bitgood presents a literature review of successful interactive exhibits. Bitgood outlines guidelines for designing interactive exhibits, focusing on two aspects of interactive exhibits: stages of evaluation; and design of the exhibit in terms of the physical device, labels for instruction and explanation, and the visitor-exhibit interface.
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TEAM MEMBERS: Stephen Bitgood
resource research Public Programs
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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TEAM MEMBERS: Ronald Giese Judy Davis-Dorsey Joseph Gutierrez
resource research Exhibitions
In this article, researchers from Jacksonville State University and the Center for Social Design discuss a study that attempted to use questions as label-reading prompts in a new way. Questions were written on a sheet of paper and made available as a handout to visitors at the Birmingham Zoo and Anniston Museum of Natural History. The answers to the questions could be found in the exhibit labels.
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TEAM MEMBERS: Stephen Bitgood Donald Patterson Arlene Benefield
resource research Exhibitions
In this article, University of Wisconsin-Milwaukee's Don Thompson summarizes a portion of a dissertation research project that focuses on the relationship between people's educational background and their perceptions of exhibits. In particular, visitors were asked to rate photographs, under varying conditions, of exhibit objects (mounted animals) from the Anniston Museum of Natural History.
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TEAM MEMBERS: Don Thompson