Formative evaluation should play a key role in the development of a science communication project or initiative. Such research is vital to understanding the needs and interests of the audience or participants; meeting these needs and interests helps ensure the project’s success. However, there can be a temptation to plough ahead without undertaking adequate formative evaluation. Using ScienceComics as a case study, this article explores both the challenges and benefits of using formative evaluation to guide project development. It focuses on the actors involved in the formative stages and the
This study explores the presence of science programs on the Flemish public broadcaster between 1997 and 2002 in terms of length, science domains, target groups, production mode, and type of broadcast. Our data show that for nearly all variables 2000 can be marked as a year in which the downward spiral for science on television was reversed. These results serve as a case study to discuss the influence of public policy and other possible motives for changes in science programming, as to gain a clearer insight into the factors that influence whether and how science programs are broadcast on
Comics are a popular art form especially among children and as such provide a potential medium for science education and communication. In an attempt to present science comics in a museum exhibit I found many science themed comics and graphic books. Here I attempt to provide an overview of already available comics that communicate science, the genre of ‘science comics’. I also provide a quick literature review for evidence that comics can indeed be efficiently used for promoting scientific literacy via education and communication. I address the issue of lack of studies about science comics and
This study investigated how eighth-grade students perceived images of women in STEM and non-STEM careers. Thirty-six images were posted on-line; we measured five characteristics of each image. Forty students participated in the study. We found that there were significant differences in attractiveness, creativity, and intelligence between STEM and non-STEM images. There were no significant differences for good at her job and organization. In addition, there were no significant differences among STEM and non-STEM images of women of the same race.
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TEAM MEMBERS:
Seung-Ho ChoMark GoodmanBonnie OppenheimerJames CodlingThomas Robinson
Public opinions toward emergent technologies may be highly dependent on the manner in which people are introduced to these technologies for the very first time. In this light, understanding how such first introductions are related to adolescents’ information seeking behaviors and their developing opinions may be particularly interesting because this target public can be considered to be not only future users of the technology but also future decision makers of its development. The present paper presents a case study of the introduction of ecogenomics among 246 adolescents who were asked to
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TEAM MEMBERS:
Mark BosRoy KloetCees KoolstraJaap Willems
The present article investigates public understanding of HIV/AIDS related issues that touch the thought structure of common citizen, among the Indian public. Analysis is based on a representative sample collected from 10 states of India. The authors have also analysed the relative cultural distance at which men and women, as separate groups, could be placed. The relative cultural distance, for each of the selected issues, has been computed and it was found that men, as a group, are closer to scientific thought structure compared to women.
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TEAM MEMBERS:
Surjit SinghGauhar RazaS N MisraPushpa Dahiya
Standards and Good Practice guidelines provide explicit criteria for maintaining quality and integrity in science. But research practices are now openly questioned. I defend the idea that the tension between norms and practices in scientific writing must be addressed primarily by the scientific community if quality of the sources in the process of science communication is to be guaranteed. This paper provides evidence that scientific writing and researchers’writing practices do not reflect expected quality criteria. Evidence is based on four complementary analyses of: (i) communication manuals
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TEAM MEMBERS:
Marie-Claude Roland
resourceresearchProfessional Development and Workshops
Effective training in key communications skills is critical for successful public engagement. However, what are the secrets to designing and delivering an effectual training course? This paper outlines key findings from a research study into communication training programmes for public engagement with STEM (science, technology, engineering and mathematics). The research focused on training in direct communication methods, (as separate from media training) and encompassed both trainers and trainees, the latter group spanning across both scientists and explainers. The findings indicated that
Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic
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TEAM MEMBERS:
Daniela Franco Carvalho JacobucciGiuliano Buza Jacobucci
Assessment of trends in the state of the environment constitutes one important aspect of efforts to achieve environmental sustainability. Assessments are often undertaken via indicators which measure progress towards environmental objectives and interim targets. This paper starts from the assumption that different types of environmental indicators have different implications for the public communication and the societal dialogue about the state of the environment and the measures needed to increase ecological sustainability. The paper concludes that it is important to evaluate environmental
NASA’s Science Mission Directorate (SMD) explores the Earth, the Sun, our solar system, the galaxy and beyond through four SMD divisions: Earth Science, Heliophysics, Planetary Science and Astrophysics. Alongside NASA scientists, teams of education and public outreach (EPO) specialists develop and implement programs and resources that are designed to inspire and educate students, teachers, and the public about NASA science.
The America After 3PM survey is the nation’s most comprehensive household survey of how children spend the hours after school and asks parents and guardians of school-age children in the United States about availability and access to after-school programs. The 2014 survey, which followed prior surveys conducted in 2004 and 2009, reveals that over the past decade, the number of children in after-school programs has grown from 6.5 million to more than 10 million. Parents of an additional 19.4 million children would enroll their children in a program if one were available to them.