Ira Flatow has been producing SCIENCE FRIDAY for over a decade. The series is now rated among the top ten news programs carried by NPR and is carried by over 200 stations. In spite of this success, the audience, though large, is limited to those people who can listen on Friday afternoon. In addition, the program is not carried on some stations because it does not fit their weekday program format. However, in conversations with many station managers, Flatow has learned that many stations that do not now carry the series do understand the value of science to their listeners and would include a science program in their schedules if one were made available to them for broadcast on weekends. The purpose of this planning proposal is to develop the parameters for a SCIENCE WEEKEND series. Since weekend programming many times is not like programming on weekdays, it will be necessary to find out more about the length and format that stations most prefer and to establish key partnerships to assure the broadest impact of a weekend program. Specific tasks to be conducted in the planning phase include: 1. Surveying public radio stations about their preferences for format, length, and broadcast day for SCIENCE WEEKEND 2. Identifying key programming elements to be included in a pilot program 3. Recording, editing and producing a pilot program 4. Getting assessments of the pilot from public radio station managers and programmers 5. Evaluating the pilot with members of the target audience 6. Securing a network partner to serve as a distributor for the program 7. Creating partnerships with teaching and other educational institutions to participate in the outreach efforts of the project 8. Developing an evaluation strategy to assess the impact of SCIENCE WEEKEND on the audience
The objective of this award is to inform the public about the science and engineering research that is being conducted to determine the scope and impact of the Gulf oil spill. In response to the this environmental disaster facing the U.S., NSF has funded numerous RAPID awards to send scientists and engineers to the Gulf to research the impact of the spill. MacNeil Lehrer Productions, producer of the PBS NewsHour, will report on this research that is ongoing as a result of the unanticipated and disastrous oil spill in the Gulf of Mexico. The PBS NewsHour team of experienced producers and correspondents will produce at least nine segments for broadcast, along with extensive material for online. All the stories will revolve around scientists and engineers and the work they are doing in the Gulf in response to the spill. The online material will include blogs and additional web-only video reports that will deliver content to augment broadcast coverage. The NewsHour will encourage user engagement through regular posting of stores on social media outlets, including Facebook, Twitter, YouTube, UStream and Disqus, to help the reporting on the oil spill go viral. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the Gulf research. The NewsHour Extra, the website that reaches 200,000 educators per month, will post the science coverage on the Daily Video Clip Tool, which provides educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the rapidly-changing story. The new Student Reporting Lab project will locate classrooms in Louisiana to contribute original, youth-focused reporting on the oil spill when school opens in August. The NewsHour will coordinate efforts with PBS stations located in the Gulf to create a synergy and extend the usefulness and life of these efforts. The reach of the PBS NewsHour is significant. The national daily broadcast delivers an audience of approximately 1.1 million viewers. The NewsHour public radio broadcasts reach an average of 63,000 listeners daily across the nation. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 military and State department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa, and Latin America tune into the service via various channels and satellite services. The Online NewsHour visitor numbers exploded in May 2010 to 5+ million monthly pageviews and 1.5+ million unique visitors. The NewsHour Extra website, which targets educators, will provide resources for classroom teachers to discuss the science, environmental and engineering issues raised by the spill. The proposed Student Reporting Lab promises an innovative new addition to the outreach efforts to engage young people in directly reporting on the oil spill and the impact on their communities. The deliverables produced under this award will be consolidated on the NewsHour website (www.pbs.org/newshour) where they will create a permanent record of this critical research for the general public.
WGBH is conducting research and testing an innovative science magazine television series dedicated to the public understanding of research. The show will present both breaking research news and reports on underlying trends and issues in science. It will also feature stories that follow experiments or lab work over extended periods, profiles of scientists, stories of invention and discovery, and more purely entertaining items. The project places strong emphasis on a collaborative approach with other media developers, notably web and museum exhibit designers, to deepen the impact of the show beyond its immediate broadcast. During the research phase, WGBH will convene a group of scientists, informal educators and other potential collaborators to investigate the parameters involved in a collaborative approach. They also will produce and test sample program segments to determine what formats may be most effective. In addition, WGBH will begin looking for on-camera talent who has the knowledge and presentation ability to carry such a program. The questions that will be examined in the research phase include: how research and production efforts can be coordinated across different media, how facilities and infrastructure might be shared among different organizations providing public information about research, how the new television format might be customized to allow local television stations and science centers to link it with local events, and what formats may be most effective in engaging the public, holding their interest over multiple programs, and conveying substantive information about research.
Talcott Mountain Science Center, in cooperation with the Urban Schools Learning Network (encompassing a variety of state, regional and national partners), seeks $698,141 in National Science Foundation funds under the Informal Science Education Program for a three year national model for increased minority interest and participation in Informal Science Education Program for a three year national model for increased minority interest and participation in informal science education. The title of this partnership is Project PROMMISE )Promoting Role Model Minorities in Science Education). Over the next three years, Project PROMMISE will produce and broadcast at least 30 distance learning programs for thousands of secondary level students in urban and disadvantaged communities throughout the U.S. These Project PROMMISE broadcasts will bring distinguished minority and women scientists, explorers, astronauts and other figures in touch with urban young people through interactive video programming. Broadcasts will be preceded and followed by hands- on informal science education activities. The project also will broadcast national career exposure, exploration, and mentoring programs to better inform urban minority students of academic and career enrollment in secondary and post-secondary math, science and technology studies and cultural isolation by urban students, teachers and urban informal science education institutions. Major national partners for reform and pre- college minority enrichment are participating in the project, including the Edna McConnell Clark Middle School Change Network, the Museum Satellite Network, PIMMS at Wesleyan, the CT Pre- Engineering Program (CPEP). Private sector support has been gained from United Technologies, CIGNA and Union Carbide.
DATE:
-
TEAM MEMBERS:
Donald LaSalleGlenn CassisDaniel Barstow
EarthTalk, Inc. will develop and air 24 90-second shows per year for three years on the subject of nanotechnology on the Earth & Sky radio program. They will partner with Nano Science and Technology Institute (NSTI), Boston; Nanoscale Science and Technology Facility (CNF), Cornell University; and Center for Biological and Environmental Nanotechnology (CBEN), Houston to identify researchers, advisors and program ideas. Program categories will be Nano 101; Innovations that Could Change the World; Science or Science Fiction; Implications and Ideas; Nano and the Environment; and Listener Questions. The Earth & Sky program currently airs on 685 stations nationwide, making 323 million gross impressions each year; new shows will create some 64 million gross impressions. They will be supplemented by related material on Earth & Sky Online, which receives up to one million page views/month, and a composite of the nano programs onto CD mailed directly to 10,000 teachers yearly.
DATE:
-
TEAM MEMBERS:
William BrittonDeborah ByrdBarbara Flagg
The Kratt Brothers Company will produce a full-length pilot of Kratt Bros. Creature Team, a television/multimedia project that teaches science concepts through animated adventure stories to 6-8 year old children. Deliverables include the pilot and its evaluation, an online plan, and outreach plans for a new television series designed for PBS. The project materials will infuse age-appropriate content across multiple disciplines of science and emphasize an inquiry-based approach to learning. The goals for the project are to engage the target audience in science learning building on their natural interest in animals; introduce viewers to basic skills of observation and investigation; and foster positive attitudes toward science. Project partners include PBS stations, the American Association of Zoos and Aquariums (AZA), and 4-H. Multimedia Research will conduct formative evaluation of the project.
DATE:
-
TEAM MEMBERS:
Martin KrattEdward AtkinsBarbara Flagg
This planning grant supports the development of a new half-hour television series with related vodcasts, blogs and outreach designed to inspire young people to consider careers in taxonomy and zoology. Teams of scientists with expertise in every taxonomic category and environmental niche will descend on a typical backyard with the goal of describing and identifying every living organism living there. The project will bring together scientists working in various supported ecology and biodiversity research to act as experts both on camera and behind the scenes. Other collaborators include the Tree of Life project, The Wildlife Society Urban Wildlife Working Group, National 4H, the Verizon Foundation, Thinkfinity Partnership, and the AAAS Directorate for Education and Human Resources Programs. Deliverables for the planning grant will be six short (two to three-minute) show segments for evaluation purposes; a website with four sample podcasts and organism fact cards; a marketing kit; and an evaluation from Multimedia Research.
DATE:
-
TEAM MEMBERS:
Albert FisherRobert HirshonBarbara Flagg
The Educational Film Center, in collaboration with Dr. Roald Hoffmann, Nobel Laureate and John A. Newman, Professor of Physical Science at Cornell University, will produce THE MOLECULAR WORLD, a series of three one-hour specials for Public Television. The specials will outline this "century of synthesis," the historical contribution of chemistry to our everyday lives. They will further highlight the future impact of chemistry on new materials for transportation and communication, and ont he rational design of effective medicines. The programs respond to the need for public awareness about the molecular and chemical make-up of the natural world around us and within us. The public also needs to appreciate better the continuing role of chemistry in producing the new molecules which change our world. THE MOLECULAR WORLD is designed for a national television audience complementing the recently completed college telecourse "The World of Chemistry" and its High School adaptations. The National Science Foundation award constitutes 15% of the total cost of the project.
Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
Many informal science and mathematics education projects employ multiple media, assuming that educational benefits will extend beyond those of a single medium. However, this assumption has not been tested empirically in a comprehensive way. This research uses Cyberchase (a multiple-media, informal mathematics project for 8- to 11-year-olds) to investigate synergy among multiple media components and how they interact to yield cumulative educational outcomes. Research questions: (1) How does mathematics learning from multiple media differ from learning from a single medium? (2) What outcomes derive from engagement with different types of media and what types of synergy occur? (3) How can reliable research methods be developed to assess contributions of individual media and their interactions? (4) How can informal education projects capitalize on the strengths of each medium? (5) How can media components be designed and employed to best complement each other? The research has four phases: (1) Preparatory - Recruit participants nationally with parental consent. Finalize methods and measures. (2) Naturalistic - Track naturalistic use of various Cyberchase media among 600-800 third and fourth graders. Assess mathematical problem solving and attitudes toward math. (3) Experimental - Establish causality by assigning a subset of the participants (N = 300-400) to several experimental conditions that are exposed to different combinations of Cyberchase media. Measure change in attitudes and problem solving from pretest to posttest. (4) Analysis - Employ appropriate regression and model fitting analyses to analyze the naturalistic and experimental data, and to synthesize the two. Because of the paucity of relevant existing research, this research will shed light on the educational impact of Cyberchase and on the design and assessment of multiple-media approaches to informal STEM education overall. It will advance our theoretical understanding of children's informal mathematics learning - specifically, how children learn from various media, what strengths each medium brings to bear, and what synergy might exist among media - and inform the best practice design and evaluation of future informal projects that use multiple media.
DATE:
-
TEAM MEMBERS:
Shalom FischRichard LeshVincent MelfiSandra CrespoSandra Sheppard
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
Frozen Planet is a landmark multi-media seven-part television series, with complementary website, whose goal is to inform and inspire audiences about the environment and ecology of the Polar Regions and the science being carried out there. The series will highlight multiple disciplines including climatology, volcanology, geology, glaciology, as well as natural history. Frozen Planet will be produced in High Definition by the BBC Natural History Unit and Discovery Communications for broadcast worldwide on Discovery Channel in 2011. The proposal to NSF is for 1) field support for filming various NSF-supported research efforts in Antarctica and 2) funding to cover evaluation of the project's intended learning impacts in the United States. Goodman Research Group will conduct the summative evaluation to measure learning impacts centered on the audience's understanding of the polar environment, the science being undertaken there, and the implication of the new scientific findings to their everyday lives. For scientific and field support, the production team is collaborating with many organizations in addition to NSF's Office of Polar Programs including the British Antarctic Survey, the Canadian Polar Continental Shelf Project, and NASA. Through repeated broadcast, video-on-demand, the website, and DVDs, the project will provide a comprehensive, enduring resource. The project is anticipated to reach more than 65 million people across the U.S.
DATE:
-
TEAM MEMBERS:
Dan ReesCarlos GutierrezChrstine Weber