Lisboa Associates, Inc. designing, producing, and evaluating a pilot unit for a thirteen-part, $3.5 to $4 million television series for pre-adolescent youth. What's On Your Mind? - The adventures of the Brain Gang will center on the adventures of three youth 'neuro-nauts' who, through special effects combined with animation, will use their skills of observation and detection to solve each "mystery" from inside the brain itself. Each episode will start with a question, e.g. What does the brain have to do with how people see, smell, taste, feel, and hear? Does what you eat affect your brain? Are girls' brains different from boys' brains? How does drug use affect the brain?. The Brain Gang, once they are inside the brain will encounter obstacles and experience conflicts that can only be overcome or solved by relying on scientific methods. The Brain Gang also will encounter animated characters, such as Neuro the Neuron and Endorpah the Endorphin, who will teach and explain important aspects of the brain to the young team of neuro-nauts. The television series would be supported by ancillary material including a student/teacher guide, a newsletter for youth, and a teach newsletter. The PI for the project will be Steven Kostant, an independent television producer and Creative Director for Broadcast and New Media at Lisboa Associates, Inc. The Executive Producer for the project will be Eileen Michaels, Senior Vice President at Lisboa Associates, Inc. responsible for the organizations outreach programs in areas such as neuroscience and environmental topics. The head writers will be Rich Albrecht and Casey Keller, formerly head writers for Beakman's World. There will be three principal neuroscience advisors: David Friedman, Associate Professor of Physiology and Pharmacology and Assistant Dean for Basic Sciences and Research Development, the Bowman Gray School of Medicine of Wake Forest University; Rochelle Schwarts, Associate Professor in the departments of Pharmacolo gy and Neurobiology at Duke University Medical Center; and Harold Goldman, Clinical Research Director, Neurology Unit of Harvard Community Health Plan and Instructor in Neurology at Harvard Medical School.
WGBH will develop, produce, and distribute Wonders of the Modern World, a project that examines the science and technology behind the building of five international landmarks -- the Golden Gate Bridge, the Aswan Dam, the Petronas Towers in Kuala Lumpur, the Toronto Skydome, and the English Channel Tunnel connecting Great Britain and France. Wonders of the Modern World is an integrated, synergistic project that combines a nationally-broadcast, prime time television series with print, interactive components, and on-line products for home and school. The goals of the project are to educate the public about concepts in physical science, technology, and engineering and to engage youth and adults in a diverse range of science and technology activities using various media ranging from on-line telecommunications to print. The specific components of the project include: o A prime time PBS television series consisting of five one-hour programs that will be hosted by David Macaulay, author of numerous popular books on technology such as How Things Work, Cathedral, Castle, and Pyramid, o A World Wide Web site where users can conduct interactive science and technology activities, o Print guides to help with on-line activities, o Family-oriented video vignettes with experiments in structural design, o Activity kits that include the materials needed for conducting family-based science experiments, o Curriculum-based school videos, o Student/teacher guides that will help interpret the series for classroom use, and o A CD-ROM. WGBH has formed alliances with four national organizations that will undertake a major effort to engage members of underserved and low-income communities in the series and the ancillary activities. These organizations are The Boys and Girls Clubs of America, The Community Technology Centers Network, The Public Library Association, and The American Architectural Foundation. The PI and Project Director will be Paula Apsell, Executive Producer for NOV A and Head of the WGBH Science Unit. Larry Klein, Head of Production Group, Inc., will be the Series Executive Producer and Co-PI. Beth Kirsch of WGBH will serve as Director of Educational Print and Outreach, and Mark Olshaker will be series editor and scriptwriter. Ted Sicker, Executive Producer for Interactive Projects/New Media at WGBH Educational Foundation will direct the development and deployment of the on-line components of the project. Barbara Flagg will conduct formative evaluation and Irene Goodman will conduct summative evaluation.
Houston PBS with Windward Media is planning to develop a one-hour documentary for NOVA entitled "Trouvadore, the Last Voyage of an African Slave Trader." The film will chronicle the scientific archaeological excavation of an illegal slave ship that wrecked in the British West Indies in 1841. Planning activities will include archival research and consultation with archaeologists, DNA and curriculum specialists and local descendents of the slave ship. Deliverables will include an advanced treatment for the documentary and script outline. The Trouvadore will be the only slave ship ever recovered that was actually carrying slaves at the time it sank in 1841. The project will show how modern science can help uncover and interpret this event as well as the trans-Atlantic slave trade of which it was part. The PI will work with archaeologists from Ships of Discovery (Corpus Christi, Texas) and the Turks and Caicos National Museum. DNA studies of possible descendents will be carried out in cooperation with the National Human Genome Center at Howard University. Because NOVA has indicated its support for this project, the documentary that results from this grant will have the potential to reach significant audiences. In addition, the products of this planning process will further efforts to produce a web site, a traveling exhibition and ancillary materials. A report summarizing the results of the research during this phase will make the findings available to others as well.
BACKYARD SAFARI (Working Title) is an engaging series of 26 half hour programs designed to introduce topics in Natural Science to children ages four to six. The series will be shot on-location and hosted by an appealing young women of color, who will serve as a role model to female and minority children who are normally disenfranchised from participation in science. A variety of settings and topics will be used that appeal to all preschoolers -- from urban/inner cities to surburbia to Appalachia. A special feature of the series will be an animated gnome - like character called Crinkleroot. Using the rotoscope technique similar to that in the "Who Framed Roger Rabbit?", Crinklroot will interact in screen with the host and special, acquired footage. Thus, Crinkleroot is able to do things the host can't do -- for example, interacting with time-lapse photography as a flower blooms, or as a spider climbs its web. Outreach to parents and childcare providers will be an important part of BACKYARD SAFARI. It is imperative to communicate that all children, regardless of race, sex, or disability are "science material." Activities will be developed that engage adults and children in hands-on, physical science activities using materials commonly found in any home or school.
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TEAM MEMBERS:
Twila LiggettCecily TruettLaurence LancitBarbara Flagg
The Center for Science and the Media is requesting $2,006,069, of a total budget of $5,597,518, to develop the Science and Technology News Network (STN2) that will produce science news segments to be used by local television stations in their news programs. The products delivered to the stations will include 90-second video news stories in two versions -- with and without voice-over; scripts that local newscasters can read on air; topical and regional tips sheets to help producers localize the stories; follow-up research and one-on-one support by the project staff; explanatory or science-angle sidebars; web stories to introduce upcoming TV stories and provide more in-depth coverage; and Internet support with resources important to local TV producers. The project also provides content to the abcnews.com science site and to ABC News One, the network affiliate news service. The science modules will produce segments in both English and Spanish. The PI and General Manager for the project is Eliene Augenbraun, a former research scientist with experience in management and media. The News Director and Co-PI is Ira Flatow. They will work with an advisory committee of scientists and science journalists.
WGBH is producing twenty, new, half-hour programs for the fourth season of "ZOOM." Uniquely for, by and about kids, "ZOOM" gives its viewers a chance to explore, experiment and share their creativity with the world. Targeted at children 8-11 years-old, "ZOOM" features a diverse cast of seven children who build bridges, solve puzzles, play games, respond to challenges and act out stories, as they bring to life contributions sent in by viewers from across the country. "ZOOM" currently is carried by 281 public broadcasting stations and is viewed by an average of 5.22 million children per week. The "ZOOM" website receives 18,000 - 20,000 visits per day with kids averaging 30 minutes per visit. The specific goals for Season IV are to: (1) connect science to kids' every day world and every day lives; (2) promote Habits of Mind and an understanding of the basic science and math within three content areas; (3) expand ZOOM's outreach activities, and (4) increase parental involvement in children's "ZOOM"-related activities. The themes for the new seasons will include "Your Biome," "Kitchen Chemistry," and "Structures." Outreach for the project will include printed materials for kids, families and educators; "ZOOM"-related activities at community-based organizations, shopping malls and science museums; and a 3000-page web site.
WGBH Educational Foundation is requesting $1,709,863 to produce 20 new shows and new outreach and Web activities for ZOOM. ZOOM is a daily half-hour PBS series targeted to kids ages 8 to 11. Uniquely by and for kids, ZOOM gives its viewers a chance to explore, experiment and share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The goals for Season VII are to: (1) develop three new content areas-"Survivor Science," "Sleuth Science," and "Conservation Science"; (2) launch "ZOOM Into Action and Conserve," a new campaign designed to give kids conservation activities to fuel their volunteerism and help them understand the science behind their efforts; (3) create new science training materials for afterschool program leaders; and, (4) conduct summative evaluation to continue to gauge ZOOM's effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. ZOOM-related activities at community-based organizations include 1,450 ClubZOOM science afterschool programs and 23 ZOOMzone science museum exhibits. ZOOM currently is carried by 261 public broadcasting stations and is viewed by close to 5 million children per week. The 2,400-page interactive web site is updated weekly and attracts almost 43,000 visitors per day.
WGBH will produce and distribute 10 new episodes of the award-winning television series "PEEP and the Big Wide World ," which is targeted to preschoolers. In addition, the project will expand the PEEP Web site, and develop and evaluate an online multimedia tutorial to help educators engage preschool children in science. The project's three intended impacts are to (1) engage preschoolers in science explorations that promote positive attitudes and inquiry skills, (2) empower parents to encourage and support their children's science activities, and (3) provide educational resources and professional development for preschool educators via a curriculum that contributes to the emerging field of preschool science education. The project's innovative deliverables include a television show that has a unique style and content, a Web site that is navigable by non-readers, and outreach activities that fulfill an important need for preschool science education. The series is produced by WGBH and broadcast on TLC and Discovery Kids. The project's collaborators, which include organizations such as Head Start, the National Education Association, Countdown to Kindergarten, American Library Association, and Boston Children's Museum, help promote the series' educational goals across different platforms, maximize resources, extend impact and reach underserved audiences. The Goodman Research Group will conduct the project summative evaluation.
Twin Cities Public Television is producing seven new episodes for the DragonflyTV GPS (Going Places in Science) series. DragonflyTV is a weekly science television series on PBS targeted at children ages 9-12. DragonflyTV GPS presents children engaged in inquiry-based investigations, on-location in science centers across America. The purpose of this project is to 1) complete a full season of GPS episodes, giving PBS programmers a complete "season" and 2) shine the GPS spotlight on the network of smaller science museums, showing the distinctive contribution they make to their communities and to informal science education. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Each investigation will demonstrate the direct connection between learning experiences in science centers and the application of those lessons in everyday life. DragonflyTV segments are cleared for any and all uses beyond broadcast, and are distributed on DVDs, videotapes, streamed online and even offered for iPod downloads. The GPS programs will involve ten or more science center partners, and be coordinated with the assistance of lead partners -- the Association of Science Technology Centers (ASTC) and the Science Museum of Minnesota. Multimedia Research and RMC Research will conduct formative and summative project evaluations, respectively.
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS:
Elizabeth BrockJames McKennaErren GottliebWilliam Nye
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
Consumer Reports Television will produce a series of four half- hour TV specials and companion outreach materials, called "YOU TEST IT|," for public television broadcast and broad educational and home video distribution. Targeted for children ages 7 to 13 -- particularly those from low-income, minority families -- the project will draw on the resources of Consumers Union, the non- profit, scientific, research and education organization that publishes Consumer Reports magazine and ZILLIONS, the Consumer Reports for Kids. The "YOU TEST IT| series, created by an experienced team of children's TV producers, focuses on testing and evaluating popular products -- from observing the bubble-power of bubble gum to measuring the efficiency of 10-speed bicycles. Using lively, state-of-the-art techniques appealing to kids, "YOU TEST IT|" will encourage children to use science and math skills to investigate and, ultimately, solve real-world problems. Each of the 4 programs will cover a broad product theme such as Foods/Snacks, Toys/Games, Sports/Recreation, and Electronic Gear. Activity Guides, expanding on these topics, will delve more deeply into the science content of each show, providing hands-on learning materials for children. With repeated broadcasts of "YOU TEST IT|" over hundreds of PBS stations, and reuse of tape and print materials, millions of children will gain greater access to objective product information and greater awareness of science and its importance in everyday life.
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TEAM MEMBERS:
Joyce NewmanEdward GrothSusan Markowitz