With funding from the National Science Foundation, MacGillivray Freeman Films has produced an IMAX® film titled, Journey into Amazing Caves. The 40-minute film follows two women cavers on an expedition as they explore limestone caverns of the Grand Canyon, underwater caves of the Yucatan and ice caves of Greenland. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent and in what ways did the film appeal to eighth grade viewers? To what extent did the film achieve its intended viewing goals? Did exposure to a web-based school activity
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
In the previous three years, 72 90-second Earth & Sky radio shows have been produced under sponsorship of the National Oceanic and Atmospheric Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NOAA shows focused on the topic of whales and a control group that listened to nine daily non-NOAA shows about Antarctica. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
In the previous three years, 144 90-second Earth & Sky radio shows have been produced under sponsorship of the National Aeronautics and Space Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NASA shows focused on the topic of Antarctica and a control group that listened to nine daily non-NASA shows about whales. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
Earth & Sky (E&S) is a short-format science radio series airing daily on more than 1,000 commercial and public radio stations and translators in the U.S. as well as on satellite and Internet radio outlets. The series is also widely heard beyond U.S. borders. Produced by a small non-profit, Earth & Sky, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy but also including emerging technologies like nanotechnology. Over the previous three
This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the second study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
Public communication about science faces a set of novel challenges, including the increasing complexity of research areas and the erosion of traditional journalistic infrastructures. Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on Twitter, can contribute to a scholar‟s scientific impact. Most importantly, being mentioned
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TEAM MEMBERS:
Xuan LiangLeona Yi-Fan SuSara YeoDietram ScheufeleDominique BrossardMichael XenosPaul NealeyElizabeth Corley
This dissertation focuses on an integral aspect of public opinion formation — individual selectivity of information. Principally, I seek answers about why individuals opt for certain media. Broadly, my research is guided by the following question: How do communication contexts and individual traits contribute to and motivate individuals’ selectivity? Though there have been many studies on the phenomenon of selective exposure in political science and political communication, my research is conducted in the context of a scientific issue. There is relatively little clear empirical data
This online experiment explored how contextual information embedded in new media channels such as YouTube may serve as normative social cues to users. Specifically, we examined whether the number of views listed under a YouTube video about climate change would elicit inferences regarding how “others” feel about the climate issue and, consequently, might influence perceptions of issue salience. Participants in this experiment were exposed to a YouTube video about climate change using two experimental conditions, one providing a small number of views under the video and the second listing a
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TEAM MEMBERS:
James SpartzLeona Yi-Fan SuRobert GriffinDominique BrossardSharon Dunwoody