Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to
The Internet is increasingly considered as a legitimate source of information on scientific and technological topics. Lay individuals are increasingly using Internet sources to find information about new technological developments, but scientific communities might have a limited understanding of the nature of this content. In this paper we examine the nature of the content of information about fusion energy on the Internet. By means of a content and thematic analysis of a sample of English-, Spanish- and Portuguese-language web documents, we analyze the structural characteristics of the webs
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TEAM MEMBERS:
Christian OltraAna DelicadoAna PradesLuisa SchmidtSergio Pereira
Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.
In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.
Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made
There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the
The purpose of this study is to quantify the use of science fiction films in academic papers as well as to analyse the patterns of use of those films indexed in international databases, using the ISI Web of Science database. Twenty films were selected from recognised sources. Films referenced in the scientific literature were detected and, with quantitative methodologies, we classified their genres, the journals of publication and the disciplines they belong to. Finally, we performed a detailed study of each paper in which selected films were found, to observe and categorise specifically the
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TEAM MEMBERS:
Luciano Guillermo LevinDaniela De Filippo
Science communication as an interdisciplinary field of study has always been concerned with issues of knowledge utilisation. This theoretical paper focusses on the “knowledge” part of knowledge utilisation and provides a conceptual frame to distinguish between different types of knowledge in science-based practice. A practitioner’s knowledge store is portrayed as a dense set of personal knowledge, consisting of procedural knowledge, factual knowledge, potential factual knowledge and opinions/beliefs; the totality of which is continuously refined through more experiences and additional
This paper presents results from three studies on science blogging, the use of blogs for science communication. A survey addresses the views and motives of science bloggers, a first content analysis examines material published in science blogging platforms, while a second content analysis looks at reader responses to controversial issues covered in science blogs. Bloggers determine to a considerable degree which communicative function their blog can realize and how accessible it will be to non-experts Frequently readers are interested in adding their views to a post, a form of involvement
Previous studies on public engagement with science have identified various difficulties in the encounters between experts and lay people. However, there is a scarcity of research investigating expert-youth interaction. In this paper we focus on the interactive framings of an informal PES event. Based on a case study involving a climate change panel discussion and a simultaneous online chat, both aimed at young people, we discuss the multiplicity of framing. Further, we look for “misbehaviours” which challenge the rationality and norms of the event. Our findings indicate that the frame of
Modern society has led many people to become consumers of data unlike previous generations. How this shift in the way information is communicated and received — including in areas of science — and affects perception and comprehension is still an open question. This study examined one aspect of this digital age: perceptions of astronomical images and their labels, on mobile platforms. Participants were n = 2183 respondents to an online survey, and two focus groups (n = 12 astrophysicists; n = 11 lay public). Online participants were randomly assigned to 1 of 12 images, and compared two label
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TEAM MEMBERS:
Lisa SmithKimberly ArcandJeffrey SmithRandall SmithJay BookbinderMegan Watzke
Metaphors and visualizations are important for science communication, though they may have limitations. This paper describes the development and evaluation of a novel interactive visualization, the "Dynamic Evolutionary Map"' (DEM), which communicates biological evolution using a non-standard metaphor. The DEM uses a map metaphor and interactivity to address conceptual limitations of traditional tree-based evolutionary representations. In a pilot evaluation biology novices used the DEM to answer questions about evolution. The results suggest that this visualization communicates some conceptual