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resource research Media and Technology
The present article investigates public understanding of HIV/AIDS related issues that touch the thought structure of common citizen, among the Indian public. Analysis is based on a representative sample collected from 10 states of India. The authors have also analysed the relative cultural distance at which men and women, as separate groups, could be placed. The relative cultural distance, for each of the selected issues, has been computed and it was found that men, as a group, are closer to scientific thought structure compared to women.
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TEAM MEMBERS: Surjit Singh Gauhar Raza S N Misra Pushpa Dahiya
resource research Media and Technology
"The Art of Discovery" discusses an ambitious educational program taught by the artist which incorporated locative media, contemporary art, site specificity, and creative work as a proposal for the integration of art, technology and science.
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TEAM MEMBERS: Susie Lee
resource research Media and Technology
Standards and Good Practice guidelines provide explicit criteria for maintaining quality and integrity in science. But research practices are now openly questioned. I defend the idea that the tension between norms and practices in scientific writing must be addressed primarily by the scientific community if quality of the sources in the process of science communication is to be guaranteed. This paper provides evidence that scientific writing and researchers’writing practices do not reflect expected quality criteria. Evidence is based on four complementary analyses of: (i) communication manuals
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TEAM MEMBERS: Marie-Claude Roland
resource research Media and Technology
Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic
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TEAM MEMBERS: Daniela Franco Carvalho Jacobucci Giuliano Buza Jacobucci
resource research Media and Technology
Assessment of trends in the state of the environment constitutes one important aspect of efforts to achieve environmental sustainability. Assessments are often undertaken via indicators which measure progress towards environmental objectives and interim targets. This paper starts from the assumption that different types of environmental indicators have different implications for the public communication and the societal dialogue about the state of the environment and the measures needed to increase ecological sustainability. The paper concludes that it is important to evaluate environmental
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TEAM MEMBERS: Victoria Wibeck
resource research Media and Technology
Within the UNAM (The National Autonomous University of Mexico) there is an institution, the Dirección General de Divulgación de la Ciencia (DGDC) devoted to the popularization of science through different media such as museums, exhibitions, journals, books, radio and TV programs, internet, workshops for children, demos, shows, plays, summer courses and outreach programs. Most of these products and materials are planned, designed and manufactured by a multidisciplinary team of professionals in the DGDC. Some of our most outstanding projects are: the creation and operation of two science museums
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TEAM MEMBERS: Elaine Reynoso Haynes
resource research Media and Technology
One of the main purposes of weather forecasting is that of protecting weather-sensitive human activities. Forecasts issued in the probabilistic form have a higher informative content, as opposed to deterministic one, since they bear information that give also a measure of their own uncertainty. However, in order to make an appropriate and effective use of this kind of forecasts in an operational setting, communication becomes significatively relevant.The present paper, after having briefly examined the weather forecasts concerning Hurricane Charley (August 2004), tackles the issue of the
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TEAM MEMBERS: Alessio Raimondi
resource research Media and Technology
Mouse-related research in the life sciences has expanded remarkably over the last two decades, resulting in growing use of the term “mouse model”. Our interviews with 64 leading Japanese life sciences researchers showed heterogeneities in the definition of “mouse model” in the Japanese life sciences community. Here, we discuss the implications for the relationship between the life sciences community and society in Japan that may result from this ambiguity in the terminology. It is suggested that, in Japanese life sciences, efforts by individual researchers to make their scientific information
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TEAM MEMBERS: Jin Higashijima Kae Takahashi Kazuto Kato
resource evaluation Media and Technology
Produced by Twin Cities Public Television, St. Paul, MN, DragonflyTV (DFTV) is a weekly television series of half-hour live action shows for 8-12 year olds, distributed by PBS Plus. DFTV features real children engaged in real inquiry-based investigations in and around science centers across America. Six 2009 episodes of DFTV focus on the world of nanoscale science and technology. DFTV Nano highlights science centers and university research labs while applying the DFTV “Real Kids … Real Science” model to communicate basic concepts and the scientific process in nanoscience. The themes of the
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
In the previous three years, 72 90-second Earth & Sky radio shows have been produced under sponsorship of the National Oceanic and Atmospheric Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NOAA shows focused on the topic of whales and a control group that listened to nine daily non-NOAA shows about Antarctica. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
The purpose of the summative evaluation is to two-fold: 1) provide documentation to NSF about the extent to which the project met its goals and objectives, and 2) give the Lab of Ornithology information about how well the Web application and the ecosystem within which it resides is engaging the intended audiences. The main evaluation questions the study needed to answer related to who is participating in YardMap, how much participation affects participants’ knowledge, attitudes and behaviors around birding, gardening, and citizen science. A true experimental design was used, where
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resource evaluation Media and Technology
Hidden Universe is a multi-faceted project built around production of a 2D/3D giant screen film. The goal is to inspire, engage, and excite viewers about the mysterious worlds hidden around us and the science and technology that reveal them. The film will illuminate natural wonders that are invisible to the naked eye, such as objects and processes that are too slow, too fast, and too small to be seen without advanced technologies. It will include nanoscience and microbiology research and developing wavelength technologies such as ultrafast lasers. The project will employ cutting-edge
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Sauleh Rahbari