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resource project Media and Technology
CoCoRaHS (The Community Collaborative Rain, Hail and Snow Network) is a citizen science program where thousands of volunteers across the entire country measure and report the amount of precipitation that falls each day in their own neighborhood (see http:www.cocorahs.org). In the next three years CoCoRaHS will use strategies from the "Citizen Science Toolkit" and align activities to the "Essential Principles to Climate Science" to engage thousands more participants in collecting, reporting and exploring precipitation. Evapotranspiration measurements will be added to better teach and demonstrate the hydrologic cycle in action. Through strong NOAA partnerships with the National Weather Service, the National Climatic Data Center, the Earth Systems Research Lab and the National Operational Hydrologic Remote Sensing Center, precipitation data quality and accessibility for professional users will be enhanced. The CoCoRaHS network will be constructing training, data entry and visualization tools utilizing Web 2.0 concepts, cyberlearning tools and hand-held device applications with a goal of increasing participation and expanding the current volunteer network into broader, younger, more diverse and more interactive audiences.
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TEAM MEMBERS: Chris Kummerow
resource project Media and Technology
This award is funded under the American Recovery and Reinvestment Act of 2009 (Public Law 111-5).

Scientists and researchers from fields as diverse as oceanography and ecology, astronomy and classical studies face a common challenge. As computer power and technology improve, the sizes of data sets available to us increase rapidly. The goal of this project is to develop a new methodology for using citizen science to unlock the knowledge discovery potential of modern, large data sets. For example, in a previous project Galaxy Zoo, citizen scientists have already made major contributions, lending their eyes, their pattern recognition skills and their brains to address research questions that need human input, and in so doing, have become part of the computing process. The current Galaxy Zoo project has recruited more than 200,000 participants who have provided more than 100 million classifications of galaxies from the Sloan Digital Sky Survey. This project builds upon early successes to develop a mode of citizen science participation which involves not only simple "clickwork" tasks, but also involves participants in more advanced modes of scientific thought. As part of the project, a symbiotic relationship with machine learning tools and algorithms will be developed, so that results from citizen scientists provide a rich training set for improving algorithms that in turn inform citizen science modes of participation. The first phase of the project will be to develop a portfolio of pilot projects from astrophysics, planetary science, zoology, and classical studies. The second phase of the project will be to develop a framework - called the Zooniverse - to facilitate citizen scientists. In particular, research and machine-learning communities will be engaged to identify suitable projects and data sets to integrate into Zooniverse.

The ultimate goal with the Zooniverse is to create a sustainable future for large-scale, internet-based citizen science as part of every researcher?s toolkit, exemplifying a new paradigm in computational thinking, tapping the mental resources of a community of lay people in an innovative and complex manner that promises a profound impact on our ability to generate new knowledge. The project will engage thousands of citizens in authentic science tasks leading to a better public understanding of science and also, by the engagement of students, leading to interest in scientific careers.
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TEAM MEMBERS: Geza Gyuk Pamela Gay Christopher Lintott Michael Raddick Lucy Fortson John Wallin
resource project Media and Technology
This project will expand the functions and applications of FieldScope, a web-based science information portal currently supported by the National Geographic Society (NGS). The goal is to create a single, powerful infrastructure for Public Participation in Science Research (PPSR) projects that any organization can use to create their own project and support their own community of participants. FieldScope currently provides various tools and applications for use by its existing user base that includes the GLOBE project and the Chesapeake Bay monitoring system. The application enables users to contribute volunteered geographic data collection efforts and sharing information among both professional and amateur users. The project would develop and test an enhanced version of the existing FieldScope application. The project supports major programming development for a fully-functional web-based application that would significantly enhance the usability of the current application. Along with programming new features and capabilities, the project involves extensive evaluation of the new capabilities and involves three citizen-based organizations as testbeds.

The project will increase the capability of the existing system to handle large numbers of users and user groups and also increase the number and variety of tools available to any user; provide customization through the adaption of common APIs; and provide for expansion of computer space through use of virtual servers in a cloud computing environment thereby limiting the need for installed hardware. This approach would maximize storage and computing power by being able to call on resources when necessary and scaling back when demand decreases. The platform would include advanced visualization capabilities as part of a suite of analytic tools available to the user. Social networking applications would also be incorporated as a way of enabling communication among users of a particular site. The operation of the portal would be supported by the NGS and made available free of charge to any group of users applying for space. Nominal fees will be applied to large organizations requiring large computing space or additional features. User groups can request NGS supply custom features for the cost of development and deployment.

The evaluation of this project is extensive and focused on formative evaluation as a means to identify user preferences, from look and feel of the site to types of tools desired and types of uses expected. The formative evaluation would be conducted ahead of any commitment to programming and formatting of the features of the site. The project responds to a need expressed throughout the citizen science community for web-based applications that enable individuals to engage in a topic of interest, interact in various ways on such a site including the submission of data and information, analyze the information in concert with others and with working scientists in the field, and utilize state-of-the-art tools such as visualization as a way of making sense of the data being collected. There have been numerous proposals to create similar types of sites from various groups, each based on its own perceived needs and grounded in its own particular discipline or topic. This activity could serve this community more broadly and save similar groups the trouble and expense of creating sites from scratch.
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resource project Media and Technology
The Herpetology Education in Rural Places & Spaces (HERPS) project is a four-year full-scale development project designed to engage diverse North Carolina residents from the Central Piedmont, Eastern Piedmont, and Inner Coastal Plain regions of the state in conservation and field experiences focused on herpetology, the study of reptiles and amphibians. The project targets rural underrepresented groups in STEM; predominately African-Americans, Hispanics, and Lumbee Native Americans. The University of North Carolina-Greensboro and its partner organizations, Elon University and University of North Carolina-Pembroke, will partner to develop and implement all phases of the project. Ultimately, the project aims to increase knowledge of and interest in herpetology and related conservation issues, provide authentic research experiences, and better understand identity-related motivations and affordances of the casual, regular, and enthusiastic participant across project strands. HERPS builds on four pilot studies and will engage people of all ages in a broad range of herpetological activities including: (a) an annual herpetology-focused community event (HERPS Celebrations), (b) technology resources such as a project website and customized mobile applications (HERPS Cyberhub), (c) summer and year-long herpetological research experiences (HREs) for high school students and teachers, and (d) in-depth longitudinal herpetological study opportunities (e.g., box turtle study). In addition, there is separate but integrated research stand that will focus on identity and HERPS experiences, as settings for informal science learning. The identity research will study: (a) identity-related motivations and (b) identity-related affordances of casual, regular and enthusiastic participants across threads. In addition, an extensive formative and summative evaluation will be conducted using a mixed methods approach by an external evaluator. Using a multiple-entry-points approach for learning and engagement, this project could serve as a replicable model for similar efforts in other settings. In addition, the results of the identity reseach strand could fill a critical gap in the identity and informal science education research bases. With an average estimated reach of nearly 15,000 people of all ages and diverse backgrounds, the potential broader impacts of this project could be extensive.
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TEAM MEMBERS: Catherine Matthews Andy Ash Terry Tomasek Ann Somers Heidi Carlone
resource project Media and Technology
The Cornell Lab of Ornithology is creating a new type of interactive, question-driven, online bird-identification tool called "Merlin," along with associated games, social networking tools, and other media. Unlike existing bird-identification guides, which are based on traditional taxonomic keys written by scientists, Merlin uses machine learning algorithms and crowd-sourced data (information provided by thousands of people) to identify birds and improve Merlin's performance with each interaction. The tool will help millions of people identify birds and participate in a collective effort to help others. The Crowd ID project will make it easier for people to discover the names of birds, learn observation and identification skills, find more information, and appreciate Earth's biodiversity. The summative evaluation plan is measuring increases in participants' knowledge, engagement, and skills, as well as changes in behavior. Impacts on participants will be compared to a control group of users not using Merlin. Merlin tools will be integrated into the Cornell Lab's citizen science and education projects, which reach more than 200,000 participants, schoolchildren, and educators across the nation. Merlin will be broadly adapted for use on other websites, social networking platforms, exhibits, mobile devices, curricula, and electronic field guides. Once developed, Merlin can be modified to identify plants, rocks, and other animals. Merlin will promote growth of citizen science projects which depend on the ability of participants to identify a wide range of organisms.
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TEAM MEMBERS: Miyoko Chu Rick Bonney Steven Kelling Mirek Riedewald Kate Haley Goldman
resource project Media and Technology
The Cornell Lab of Ornithology, the Institute for Learning Innovation, and several environmental organizations are merging existing bird-focused citizen science programs with gardening and online social networking activities to provide older adult learners (age 35 and up) with opportunities to investigate the environmental impacts of implementing landscaping and carbon-reducing practices in their backyards, community gardens, and parks. The YardMap Network project is developing learning resources that will help gardeners, birders, and novices learn bird-habitat improving and carbon-reducing living practices by joining a nationwide ecological social network composed of more than 100,000 people. The goal of the project is to create online learning communities that move people from basic and intermediate levels ecological understanding to advanced levels of understanding by providing experiences whereby YardMappers learn about, design, evaluate, share, and invent conservation practices in their backyards and other green spaces. While developing the network, the project will gather data to test the hypothesis that coupling citizen science activities with social networking technologies to create online learning communities improves participants\' understanding of project-relevant science, technology, engineering, and mathematics. The project will track learning outcomes using standard evaluation techniques and by following individuals\' routes of entry, network interactions, mapped garden practices, carbon-neutral behaviors, and their bird monitoring activities. YardMappers will divide naturally into treatment groups, creating a quasi-experimental design to test the importance of social networking for basic, intermediate, and advanced learning outcomes.
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TEAM MEMBERS: Janis Dickinson Y. Connie Yuan Marianne Krasny Nancy Trautmann Nancy Wells
resource project Media and Technology
The New England Wild Flower Society, in collaboration with the Yale Peabody Museum, Montshire Museum of Science, and the Chewonki Foundation, is implementing the Go-Botany project, a multi-faceted, web-based botany user interface. "Go-Botany: Integrated Tools to Advance Botanical Learning," improves botanical education by opening plant study to a larger and more diverse segment of the population including novices, citizen scientists, and informal science educators. The project is designed to integrate a variety of web tools and mobile communication devices to facilitate learning about botany and plant conservation with a focus on native and naturalized plants in New England. Project deliverables include an online database of New England plants; online keys to over 4,000 species of New England flora; a customizable user interface; My Plants personal webpages; an outdoor exhibit that incorporates mobile resources; training programs for informal science educators and educational programs for the public. Projected impacts include increased attraction to and engagement in botanical learning for public audiences and improved teaching abilities by informal science education professionals through the application of user friendly, digital resources on mobile communication devices. Go-Botany significantly impacts the field of informal science education by changing the way that informal learners learn about plants by removing barriers through the use of free online materials, mentoring, and user created resources. This project is projected to reach over 46,000 youth, adults, and informal educators in workshops and via the Go-Botany website.
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TEAM MEMBERS: Elizabeth Farnsworth Gregory Lowenberg Arthur Haines William Brumback