This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.
The goal of Science City: New York as a Science and Technology Exhibit, is to increase public awareness and interest in science and technology in daily life by creating "found exhibits" in public places throughout New York City. This proposal is based on a 1986 pilot project which developed criteria and concepts for successful Science City units and a prototype exhibit operating in a tourist elevator at the World Trade Center. Science City will use the streets and structures of New York to present the science and technology of everyday life. It will reach the science inattentive public who do not go to science museums. Eye-catching exhibits such as diffraction gratings mounted on bus shelters will reveal the different spectra of the incandescent, flourescent, neon, and mercury vapor lamps, already part of the street scene. The New York Hall of Science will place Science City exhibits in public parks, subways, bus kiosks, and building lobbies. Ten to fifteen different exhibits/signs, each replicated an average of 10 times, will be installed and evaluated throughout the boroughs of Queens and Manhattan.
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TEAM MEMBERS:
Alan FriedmanPeggy ColeTheodore Ansbacher