Brookfield Zoo will develop a model for formal and informal early childhood educators in the Chicago metropolitan area to promote children and family learning (nature play, exploration, and scientific inquiry) within urban environments. In collaboration with the Forest Preserve District of Cook County and the Mary Crane and El Valor Head Start centers in Chicago, Brookfield Zoo will train 80 early childhood educators in its established nature play curriculum; facilitate networking opportunities between participants and organizations; and host a two-day symposium for 150 early childhood educators at the end of the project. This partnership has built-in capacity for expansion within Chicago and throughout the region, and can serve as a replicable model for zoos, nature preserves, and Head Start programs throughout the country to increase opportunities children have to play, explore, and learn in nature as a basis for developing lifelong environmental stewardship.
The goal of "Communicating STEM -- Applying the Science of Science Communication to Natural History Media Products in Development/Production" is to bring standard methodology for media product development/production into better alignment with evidence-based best practices for science communication. Presentations in the professional development science strand at the Jackson Hole Wildlife Film Festival (JHWFF) conference will be curated to demonstrate how adhering to research-based communication strategies has been proven to increase knowledge retention in a lay audience and decrease instances of audience bias. The strand will present emerging methods for assessing media impact beyond simply the number of viewers, as well as in depth case studies examining evidence for measurable benefits to adopting science communication strategies. By establishing an international cohort of interdisciplinary professionals, and by recruiting ongoing engagement through dissemination of project deliverables through partner organizations and university programs, JHWFF will increase opportunities for cross-industry collaboration and provide media producers, STEM professionals and science communication experts with the resources and network necessary for informed, effective public outreach through natural history and science media products. This conference strand is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. Jackson Hole Wildlife Film Festival (JHWFF) is a premier international industry conference for natural history media professionals. This project will establish a cross-industry, interdisciplinary professional development science strand in the upcoming 2015 JHWFF conference. The goal is to advance interdisciplinary collaborations between STEM professionals, science communication experts, media producers, and students/early career professionals. The strand will explore examples of successful science/media collaborations, and increase discourse on best practices for public engagement at the intersection of STEM research, empirically-proven communication methods, and media content for diverse audiences. The project is divided into two phases: Phase I involves the work at the conference; Phase II will provide free online access to edited videos of program sessions made broadly available through partner organizations and institutions, and promoted via social networking, cohort groups, and online blogs. The collaborating organizations (American Association for the Advancement of Science, LifeOnTERRA, and Participant Media), complemented by a broad group of expert advisors, will extend the capacity of the project, facilitate access to stakeholders, and recruit broader participation in both phases of the project. Dr. Louis Nadelson, Director of the Center for the School of the Future at Utah State University, will conduct external evaluation.
This virtual conference proposal would bring together NSF researchers and their media partners who worked collaboratively on previous NSF projects involved with communicating research to public audiences (the now archived CRPA program). The goal of the conference to is examine successful practices and lessons learned and aggregate the findings in a manner that can productively inform and support current and future efforts of this kind. The key objectives of the work will be to identify approaches that broaden reach, increase the effectiveness of researcher/outreach organizational partnerships, and make recommendations for amplifying the strategic impact of these projects. Prior to the conference the PI will conduct a multiphase process of document review, online interviews, and questionnaires. Two virtual workshops will be conducted with a subset of previous grantees and their media partners noted for effective collaboration and outcomes. The first workshop will have participants sharing findings on project strengths and areas needing improvement based on past experience. They will identify possible generic tools and a framework that could be shared across projects. The second workshop will focus on the identified successful strategies might be implemented more widely. The broader impacts of this multi-component conference will help future grantees better understand, expand, and work more strategically with their outreach partners.