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resource project Professional Development, Conferences, and Networks
The Scientists Institute for Public Information (SIPI), a non profit organization of scientists and media professional that works to strengthen reporting of science, will organize annual briefings for television news directors and producers by leading scientists during the next three years. Each year 35- 50 local news directors from across the country will meet face- to-face with nationally prominent scientists for two days of discussions of leading stories in science, health and the environment. Science is underreported on commercial television, and this targeted intervention has a substantial opportunity to directly improve the quality and quantity of science reporting by America's television industry. SIPI's Media Resource Service has developed an international reputation for its provision of scientific and technical sources for journalists. The prototype TV News Director's Briefing, held March 10-12 1989, demonstrated in a practical way the potential of the project, reaching 35 key journalists from 17 states. The briefings will be attended by a geographically distributed group of professional scientists and journalists who are well supported in their discussions by extensive pre-meeting work by SIPI staff. Extensive news coverage of the topics discussed will take place and be documented by SIPI staff. A continuing evaluation study by an independent contractor will analyze the impact of the briefings on the participants. NSF support will amount to 28% of the $660,000 project total.
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TEAM MEMBERS: Fred Jerome
resource project Media and Technology
WGBH is producing twelve quarterly television magazine-format programs devoted to the public understanding of current scientific research. The programs will consider the significant areas of on-going research, present the scientists who are conducting the research, portray research as an on-going endeavor and discuss the social impact and ethical implications of major areas of research. Each program will include segments such as the following: Research news update - (5 to 7 mins.) Feature stories about on-going research - 3 (8 to 12 min. each) In-studio discussions following many of the feature stories - ethical, policy and social implications Point/Counterpoint - 2 commentators presenting social, ethical, political and economic aspects of research "Then and Now" segments showing changing nature of scientific research In-studio demonstrations Interstitial moments -- Showcases of interesting and surprising aspects of research Close -- update stories from previous programs, read viewers' input or answer viewers' questions, preview upcoming story. In addition, WGBH will produce three one-hour "Year in Review" programs that report what major research has occurred over the past year and puts it in a context that will help viewers understand the role of current research in all aspects of life. Other major components of the project include on-going collaborations with other Public Understanding of Research Projects, an interactive web site, communication training for scientists to help them explain their work to the public, "Science Cafes" with on-going public programs about cutting-edge research in informal settings, a resource guide for teachers, "Leading Edge" articles in magazines targeted to teens, a "Leading Edge" science contest for students conducted through PBS stations and a station resource kit with information about how to establish local collaborations with researchers, science museums, schools and others.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
WGBH is producing a PBS television series, with accompanying web and outreach activities for 9- to 12-year-olds, to inspire a generation of budding engineers. Design Squad: Nate's Roadtrip (working title) will be a 10-part television series that is building on WGBH's prior award-winning work. The series goal is to engender enthusiasm and promote understanding of, and interest in, engineering and technology. Behind the fun that this lively show envisions is a serious educational purpose--to get kids to think like engineers and understand how to use science and technology to solve real-life problems. The television programs will be complemented with an extensive companion web site, as well as materials and training for engineers to mount Design Squad events in public venues and run workshops in schools, afterschool programs and libraries. The web site will create a platform for an online community where young participants will share their own projects, see what others have made, and send in questions to the host. Outreach activities will be supported by WGBH's ongoing relationships in the educational and engineering community, including the Girl Scouts, International Technology Education Association, NASA, and the Intel Computer Clubhouses. Viridian inSight will conduct summative evaluation of the project to measure project impacts including knowledge of science and engineering concepts and the design process; attitudes towards engineering; awareness of and interest in engineering career opportunities; and the extent to which kids perceive engineering as creative, rewarding, and socially relevant. Design Squad: Nate's Roadtrip Video Blog is slated to premiere February 2010 and the television show is slated to premiere in October 2010.
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TEAM MEMBERS: Marisa Wolsky Kate Taylor Christine Paulsen
resource project Media and Technology
The Board on Science Education at the National Research Council of the National Academies will develop practitioner-focused resources based on a synthesis study on Learning Science in Informal Environments (LSIE), a comprehensive review of educational research funded through a previous NSF award. Project deliverables will consist of a publication, video and digitized web resources designed to guide the application of the research findings presented in the LSIE report. The goals of this project are to support efforts to advance science education for diverse learners, to bridge research and practice, and to provide the broader informal science education communities access to research-generated knowledge. The project will greatly extend the impact of the synthesis study by making evidence-based approaches more widely available and utilized by informal science educators and insitutions.
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TEAM MEMBERS: Heidi Schweingruber
resource project Professional Development, Conferences, and Networks
The World Congress of Science Producers is an annual event of leading broadcasters and independent science producers from around the world. This year's congress is being planned and osted by WGBH. For this Congress, WBGH will add two new dimensions to the meeting: 1) involve working scientists in the meeting to increase the dialogue and contact between broadcast journalists and scientists, and 2) partially support attendance by individuals who are either are considering entering science journalism or are newly involved in the field. Sessions that include scientists include: an exploration of the most important science stories that journalists should be covering, an in-depth analysis of a specific science issue, a discussion of ethical issues related to genome research, legal issues related to science in the courts, an examination of coverage of science vs. pseudo-science, and visualization of science.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
National Public Radio (NPR) has been provided with a supplementary award of $10,000 to cover the American Association for the Advancement of Science (AAAS) annual meeting. The funds cover travel, housing and meals for staff and free-lance science reporters for a week of reporting. And also includes meeting with NPR's advisory panel. An additional $3,000 has been raised from private sources to cover total costs. The AAAS meeting is the largest interdisciplinary science meeting in the world. Support of this project will result in more extensive and thorough coverage of the meetings by NPR for inclusion on prime-time slots of "ALL THINGS CONSIDERED" and "MORNING EDITION." It will also allow the science reporting team to evaluate coverage to date and explore additional methods and reporting techniques to enhance and expand the science programming on NPR.
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TEAM MEMBERS: Robert Siegel
resource project Public Programs
This comprehensive ITEST project would provide sixty middle and high school teachers with an introduction to Geographic Information System (GIS) and Global Positioning System (GPS) technologies. The project, which brings together a leadership team of educators, science researchers and experts in resource management, is based at the University of Maryland Center for Environmental Science Appalachian Laboratory, a research facility that studies stream and forest ecosystems. The program will focus on environmental applications in which teachers use probes to investigate the properties of local forest and stream ecosystems. Teachers will apply their technology experiences to creating standards based lessons aligned with local curricula. The teacher participants will be recruited from rural, underserved Appalachian communities in western Maryland and northern West Virginia. Local students will be recruited to participate in a four-day summer session that includes field-testing the proposed lessons and learning about career opportunities in information technology.
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TEAM MEMBERS: Cathlyn Merrit Davis Philip Townsend
resource project Professional Development, Conferences, and Networks
The New York Hall of Science, in conjunction with the Computer Museum and the Oregon Museum of Science and Industry, is developing further the "Traveling Electronic Classroom" project concept. The project has the goal of introducing parents, teachers, and the general public to ways in which new technologies can support educational reform. Activities in the planning phase include: Convening the Advisory Board to review and refine the project; Defining more precisely the target audiences and strategies for reaching parents, teachers, and underserved populations; Performing additional front-end analysis of project need; Reviewing known studies of the impact of workshops and exhibits in introducing new educational technologies; Defining further the exhibit surround and exhibition; Developing strategies for continuously updating the exhibition; Developing further the workshop components o Developing detailed evaluation plans
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TEAM MEMBERS: Alan Friedman
resource project Media and Technology
WGBH Educational Foundation is requesting $1,709,863 to produce 20 new shows and new outreach and Web activities for ZOOM. ZOOM is a daily half-hour PBS series targeted to kids ages 8 to 11. Uniquely by and for kids, ZOOM gives its viewers a chance to explore, experiment and share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The goals for Season VII are to: (1) develop three new content areas-"Survivor Science," "Sleuth Science," and "Conservation Science"; (2) launch "ZOOM Into Action and Conserve," a new campaign designed to give kids conservation activities to fuel their volunteerism and help them understand the science behind their efforts; (3) create new science training materials for afterschool program leaders; and, (4) conduct summative evaluation to continue to gauge ZOOM's effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. ZOOM-related activities at community-based organizations include 1,450 ClubZOOM science afterschool programs and 23 ZOOMzone science museum exhibits. ZOOM currently is carried by 261 public broadcasting stations and is viewed by close to 5 million children per week. The 2,400-page interactive web site is updated weekly and attracts almost 43,000 visitors per day.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
WGBH will produce and distribute 10 new episodes of the award-winning television series "PEEP and the Big Wide World ," which is targeted to preschoolers. In addition, the project will expand the PEEP Web site, and develop and evaluate an online multimedia tutorial to help educators engage preschool children in science. The project's three intended impacts are to (1) engage preschoolers in science explorations that promote positive attitudes and inquiry skills, (2) empower parents to encourage and support their children's science activities, and (3) provide educational resources and professional development for preschool educators via a curriculum that contributes to the emerging field of preschool science education. The project's innovative deliverables include a television show that has a unique style and content, a Web site that is navigable by non-readers, and outreach activities that fulfill an important need for preschool science education. The series is produced by WGBH and broadcast on TLC and Discovery Kids. The project's collaborators, which include organizations such as Head Start, the National Education Association, Countdown to Kindergarten, American Library Association, and Boston Children's Museum, help promote the series' educational goals across different platforms, maximize resources, extend impact and reach underserved audiences. The Goodman Research Group will conduct the project summative evaluation.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
National Geographic Television requests $1,121,583 (35%) of a total project budget of $3,192,249, to produce a documentary series in 13 half-hour and one hour-long special, "Facing the Wild: The Crittercam Chronicles," with associated informal science education materials and programs. This project will feature the natural histories of some of the Earth's most enigmatic and charismatic marine species, highlight the groundbreaking technology employed to study these extraordinary creatures and celebrate the scientists who devote their lives to understanding marine creatures. The project's goals include: to educate audiences about the vital importance of the world's oceans to the health of the planet; to celebrate the ingenuity of novel technology developed for science and exploration; to illustrate that many tantalizing mysteries remain yet unsolved and a great deal of exciting science and exploration has yet to be done; to provide viewers with scientific role models and help motivate them to pursue careers in science. Employing cutting-edge remote imaging tools, including "crittercam", and National Geographic's trademark storytelling, Facing the Wild's strong conservation message is designed to appeal to a national and global audience. A robust web site, virtual teacher workshops and Student Ocean Conferences will augment the impact of the series.
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TEAM MEMBERS: Greg Marshall Keenan Smart Barbara Flagg