Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
The Smithsonian Astrophysical Observatory is developing "SportSmarts," a national education campaign that builds on people's fascination with sports. SportSmarts plans to reach children and adults who are unlikely to turn their attention to science by "going to the sport" to reach audiences in places where sports are played or watched. During this planning phase, the project will: create proof of concept programming; research appropriate sports science content; build networks, partnerships and coalitions; create plans for outreach, evaluation, public relations and financing; and establish strong potential distribution outlets.
The planning project, "Is Global Warming Just a Lot of Hot Air?," is a consortium of twenty (20) research institutions, science centers and environmental organizations which will plan exhibits and outreach programs to address climate change and its affect on communities and ecosystems of northern New England. Research scientists will work with informal science educators to develop innovative approaches to presenting what is known about climate change. The planning project will investigate strategies for helping the 1.85 million visitors in the region understand the issues in relation to the landscape and social environment. There is a wide-ranging group of advisors drawn from science, research, classrooms and informal learning centers to guide the 18-month planning project.
The Lawrence Hall of Science will host a follow-up conference to the January, 2004 conference of the National Coalition for Science in After-school. The goal of this 2nd conference is to take the emerging National Coalition for Science in After-school further, bringing in additional organizations and points of view, to take the vision the next step into action plans that will establish an infrastructure, a research agenda and framework, an advocacy campaign and a plan for sustainability that will include further networking among participants. The conference will contribute to the enhancement of science education for the more than ten percent of the Nation's youth who currently participate in after-school programs, many of whom are least well served in the formal educational system. The conference will bring together leaders in science education and after-school programs to combine their best thinking about ways to share current ideas and to create new partnerships, models, research initiatives and organizational structures to advance their work. The conference will allow current and potential leaders in STEM and after-school organizations to inform one another, share best practices and form strategic alliances. In addition to traditional dissemination mechanisms (website, listserv, conference report), the conference will result in an action plan that includes extending membership in the Coalition to additional organizations and its messages to new audiences, including those who work with students with disabilities, community organizations and parent advocates. In addition to Lawrence Hall, the lead organizations in the Coalition are the Exploratorium, TERC, the Children's Aid Society, the National Afterschool Association and The After School Corporation.
The WCS/Bronx Zoo, in partnership with the United States Coalition for the Decade of Education for Sustainable Development (USCDESD), will host a two-day summit targeting professional educators working for institutions that maintain living collections (such as zoos, aquariums and botanical gardens). The goal of the summit is to provide an opportunity for sharing of best practices and development of strategies and recommendations that these institutions can utilize in supporting the UN Decade of Education for Sustainable Development (DESD). A key focus will be the fundamental role science has played and will continue to play in finding solutions to the challenges of sustainable development. The summit will involve staff from approximately 50 institutions across the nation and will result in a Recommendations Document and set of Action Plans that will guide the work of the participants, and the field, in the creation of science education programming focusing on sustainable development and the Decade.
WGBH Educational Foundation is requesting $1,261,934, or 33% of a total project budget of $3,835,236, to produce 20 new shows and new outreach and Web activities for" ZOOM." Targeted to kids ages 8 to 11, "ZOOM" is a daily, half-hour PBS series featuring an assortment of games, riddles, investigations, recipes and poems -- all based on materials sent in by its young viewers. Uniquely by and for kids," ZOOM" gives its viewers a chance to explore, experiment and share their creativity. "ZOOM's" science and math segments (30% of each half-hour show) give kids opportunities to explore scientific and mathematical ideas, concepts and phenomena. The goals for Season VI are to: (1) expand "ZOOM's" engineering curriculum; (2) develop two new content areas--Sports Science, and Perception and Sensation; (3) create new partnerships with FIRST LEGO League and Girl Scouts of USA; and, (4) conduct summative evaluation to continue to gauge "ZOOM's" effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. "ZOOM"-related activities at community-based organization include 590 ClubZOOM science afterschool programs and 21 ZOOMzone science museum exhibits. The 2,400-page interactive web site is updated weekly. "ZOOM" currently is carried by 170 public broadcasting stations and is viewed by close to 6 million children per week. The program receives 24,000 letters and e-mails per week; the web site attracts an average of 14,000 visitors per month.
Led by Washington University, Making Natural Connections: An Authentic Field Research Collaboration (DRL-0739874), is a series of two field-based informal science education programs in environmental biology targeting St. Louis area teenagers. The project aims for engagement of science research institutions and career scientists in the execution of informal science education programming, bringing real and dynamic context to the science content and allowing for deep and transparent career exploration by teenage participants. Project goals include (1) providing a model for integration of informal science education into the research and restoration projects at biological field stations and nature reserves, (2) communicating current environmental biology research to audiences outside the research community, and (3) influencing the entry of pre-college students into the science career pipeline. The project is a collaborative partnership between Washington University’s Tyson Research Center and the Missouri Botanical Garden’s Shaw Nature Reserve. The Shaw Institute for Field Training (SIFT) program trains St. Louis area high school students in scientific exploration of the natural world at Shaw Nature Reserve. During a one-week training session in June, teens are introduced to a variety of Missouri ecosystems and gain skills necessary to conduct field research, including plant and animal identifications, biotic sampling and census techniques, testing of abiotic factors, and training in the use of maps, compass and GPS. During the rest of the summer and school year, teens are involved in important research and restoration activities at Shaw, Tyson Research Center and other field research sites in the St. Louis area. Fieldwork opportunities may include invasive species management, prairie reconstruction, plant and animal inventories, and prescribed burns. The Tyson Environmental Research Fellowships (TERF) program places high school students as summer interns on ecology and environmental biology research teams at Tyson Research Center. Selected teen participants have successfully completed the SIFT program and apply their field skills to ongoing research projects at Tyson and other partnering research sites. During the summer, the four-week program provides teens with exposure to a variety of field science experiences and skills. TERF teens work alongside university scientists, post-doctoral researchers, graduate students and undergraduate students. The TERF program provides a cultural apprenticeship in university-based environmental biology research and training in scientific communication. It is an advanced summer experience modeled on the undergraduate research internships offered at Tyson. During the following school year, participants work on posters and presentations for symposia at Washington University and Tyson and at community fairs, and their posters are displayed at Shaw Nature Reserve. A national dissemination workshop for informal science educators, high school biology teachers, and research scientists provides the necessary materials and background to replicate the project design in other locales. The summative evaluation will address impacts on teenage participants (engagement, cognitive and emotional support, competence, career viability, experiential learning) and professional audiences (implementation of teen program, program components, impacts on mentoring scientists). The strategic impact of this project results from the integration of teenage immersion experiences into research activities at a university-based facility. This model of informal science training activities leading into participation in authentic research may be transferable to other STEM disciplines.
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TEAM MEMBERS:
Phyllis BalcerzakPeter RavenSusan FlowersKim Medley
Nebraskans for Public Television are producing three programs in the "Reading Rainbow" series that focus on mathematics and developing and implementing a special math outreach effort aimed at parents with a secondary audience of teachers. The programs will take a literature-based approach to mathematics which helps make it possible ". . . for children to have the same authentic experiences with math that they are coming to have with language, social studies, science and the arts." (Read Any good Math Lately? by Whitin and Wilde). The goal of the project is to expand the impact of the "Reading Rainbow" series by: - integrating quality math-oriented books with science and literary selections into the series, and - making quality children's math-oriented books more visible to parents, public librarians, and teachers and to engage children's interest in reading about and exploring math in the real world. The outreach effort will develop a special math effort directed to parents, children, and teachers. A special publication for parents and a teacher guide will be created for the new math-focused programs. The producers will work with the Family Math Project at the Lawrence Hall of Science in training parents and children and will also direct community outreach efforts towards economically and socially disadvantaged families. This effort will engage these families in math related activities through partnerships with community-based organizations and local public television stations involved in PBS's Ready to Learn Project. Partnership organizations include the National Council for Teachers of Math, Girls Inc, The Connecticut Academy for Education in Mathematics, Science and Technology, EQUALS Family Math Project, and the Weekly Reader Corporation. "Reading Rainbow" partnerships also have been established between three SSI's -- Louisiana, Michigan, and Ohio -- and PBS stations in those states.
WTTW, the public television station in Chicago, is developing a science education project targeted at children aged 6 to 10. The major components of the project will be a 13-part animated television series, an interactive webpage and multiple outreach components for individuals and families. The television series features a pair of animal astronauts -- an eager dog named Billie and a reluctant flea named Miles -- as they travel through space in search of science adventure. The two work together to explore problems, solve mysteries and survive adventures while aboard their doghouse-shaped spaceship and on the worlds they discover throughout the universe. In each episode, using an inquiry-based method of problem solving, Billie and Miles embark on a new adventure and explore a single science concept in depth, approaching it from many different ways appropriate to their respective personalities. Science content for the series is being developed by Ian Saunders, previously Head Science Writer for Bill Nye the Science Guy; Dr. Edward Atkins, President of Science Productions for TV who has developed science programming for Children's Television Workshop and WNET; and Dr. Jose Rios, Assistant Professor for Science Education at the University of Washington, Tacoma. The series will be produced by WTTW in partnership with Nelvana Ltd., the animation company for The Magic School Bus. Formative evaluation during the planning phase will be conducted by Dr. Barbara Flagg of Multimedia Research. The major activities during the planning stage include: 1) Convening the core advisors to develop the science content bible, finalize age-appropriate content goals, suggest ideas and strategies for presenting the science, and organizing principles consistent with the National Science Education Standards and the AAAS Benchmarks. 2) The group also will examine a range of creative issues that bear directly on the effective delivery of science content. 3) Development and formative testing for a short animation prototype that will illustrate one of the series' science concepts. This segment will be tested to assess the appeal of its style and its efficacy in communicating science. 4) Continuation of work with Nelvana to develop character sketches and background, create storylines and write a pilot script. 5) Validate and expand on the current outreach concept.
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TEAM MEMBERS:
MaryBeth HughesEdward AtkinsIan SaundersFrederick SchneiderBarbara Flagg
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
Independent Broadcasting Associates, Inc., is producing a series of twelve radio features for National Public newsmagazines about the Ganges river basin in South Asia. The purpose of this series is to examine the relationships between science and culture as they converge and diverge over issues concerning the Ganga: through (a) examination of the ecology of the river in two key areas; and (b) study of the relationships between scientific and religious attitudes applied to the environmental issues raised in both reaches of the river. The radio series is complemented by a Web site and extensive educational outreach through 11 state Geographic Alliances, an AP Environmental Science module and a pilot Virtual River program developed and tested in collaboration with the Museum of Science in Boston.
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TEAM MEMBERS:
Julian Crandall HollickKelly AlleyVinod TareRK SinhaGraham Chapman