SciGirls is a multimedia project designed to encourage and empower more girls to pursue careers in STEM. It is a bold and unique experiment--the first television series on PBS designed specifically for girls aged 8-13. The approach is based on the findings of prior gender research. The television show and the Web site are integrally linked. Episodes are available for distribution on many of the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. SciGirls launched in February 2010 and reaches over 80% of the country. This project will support further research and development to advance SciGirls' online and outreach activities. Specifically, the deliverables include: (1) enhancement of the SciGirls website on pbs.org; (2) maintenance of the SciGirls Educator Networks and outreach to new partners; and (3) R&D on other media platforms. The project's two strategic partners are the National Girls Collaborative Project (NGCP) in Seattle and The Franklin Institute in Philadelphia. The NGCP links SciGirls with its network of 500 community-based science programs for girls, and The Franklin Institute coordinates an affiliate network of science museums to implement SciGirls' outreach activities. The project will also work with the Girl Scouts of America's new "Girl Scout Leadership Experience" program, which emphasizes STEM learning. The most significant web component is a social networking feature that allows girls who are interested in science to connect with peers across the nation. To date, there have been over 300,000 unique visitors and 20,000 registered "SciGirls."
This CRPA project seeks to inform Tennessee residents about STEM research that is occurring at Vanderbilt University and the scientists that are undertaking this exciting work. Tennessee Explorers is a two-part television series which uses an interview format to present scientists, both as real people and as research professionals. Questions for the scientists include where they grew up, what they did as children, and how they progressed to the stage of being an accomplished scientist. Moreover, each scientist or engineer will discuss their research and associated processes, conveying the exploratory nature of science. Two 30-minute programs will air on Nashville Public Television (NPT) featuring 3 NSF-funded scientists on each show. The programs will be broadcast 10 times throughout the state and will be available online for subsequent use by teachers and the general public. This is a unique collaboration between the Emmy-award winning staff at NPT and university research faculty. It is a true partnership with each contributing their expertise to inform the public about cutting-edge scientific research. Obvious in all of the ideas, there is the undercurrent that youth encouragement will be generated in terms of models and careers to become future scientists. While the intended audience is the Nashville area, affiliated PBS stations will broadcast the interviews across the state reaching an estimated 100,000 individuals in the first year. The television series and subsequent explorer interviews will be made available through the new Tennessee Digital Learning Library, while DVDs will be distributed to schools and science museums upon request. If successful as judged by the extensive evaluation studies, this program will likely be expanded as a national model.
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TEAM MEMBERS:
Keivan StassunCharles ChappellElizabeth Curley
The PBS NewsHour STEM Learning project is a broadcast and online science journalism and informal science education initiative to report breaking science news and cutting-edge STEM (Science, Technology, Engineering and Mathematics) research and researchers to a national audience. The multi-platform project goals are to: (1) increase and improve the knowledge of the audience with respect to science and technology; (2) stimulate the active engagement of the audience with science and technology through interactive tools; and (3)position the PBS NewsHour as a regular destination for in-depth and innovative science reporting; (4) deploy new and creative digital tools to extend the impact of NewsHour science reporting, especially for youth. The PBS NewsHour is produced by MacNeil/Lehrer Productions and distributed by PBS to PBS television and radio stations across the country, five nights per week. This project is informed by an expert advisory board and other consultants. Project evaluation will be conducted by City Square Associates. The formative evaluation in year one will employ focus groups of adults from the general audience and teens as well as a quantitative survey online to determine a benchmark of current science knowledge, attitudes and behaviors. The evaluation in year two will test digital components of the project in a usability lab setting to gather information to help improve the quality and effectiveness of these deliverables. The summative evaluation will administer a tracking study with the same population surveyed in the first year. Deliverables include: a minimum of 26 science documentary reports broadcast per year plus additional in-studio interviews and coverage of breaking science news; a revamped website, notably "Science and Tech To Go"; a weekly STEM interview or report online featuring Hari Sreenivasan or other reporters; additional weekly digital STEM reporting; and an expanded and redesigned outreach program for teens and educators including an innovative, cloud-based student editing and content-sharing initiative in collaboration with several science centers. Six new PBS NewsHour Student Reporting Labs, established in high-need urban schools, will shoot, edit, and post their videos on the web. The PBS NewsHour science reports will be broadcast and featured on the NewsHour iPhone app, as well as disseminated on the NewsHour's YouTube Channel, Disqus and UStream, Hulu.com, with new science material updated daily on the web. The NewsHour is seen by more than 7 million viewers each week, with additional audiences being reached by radio, the Online NewsHour website, podcasts, and other social media. New community-based programs expand the audience farther. The final summative report will outline the impact of the project and identify the strategies and tactic found to be most effective in making use of digital media to support project goals.
"Human +" is a collaboration among the New York Hall of Science (NYSCI), NSF Quality of Life Technology Engineering Research Center (QoLT ERC) of the University of Pittsburgh and Carnegie Mellon University, Oregon Museum of Science and Industry (OMSI), and the Institute for Learning Innovation. The project will engage engineers, educators, designers, and people with disabilities in a process of participatory design to create a 2,500 square foot traveling exhibition entitled "Human +". The STEM content is engineering, specifically the extraordinary technological advances being made to enhance human abilities. The project is making three significant contributions to the Informal Science Education (ISE) field: 1) It is a model of close integration of an NSF-funded engineering research center into an ISE project. (2) It engages people with disabilities, both as participants and audiences. (3) It broadens engagement with engineering as a participatory, creative, and socially important ISE undertaking. Project deliverables are: (1) a model for participatory design of ISE activities to generate innovation among engineers, people with disabilities, ISE professionals, and designers; and 2) a 2,500 square-foot traveling exhibition engaging the public in the science, technology, and social issues of human enhancement. Front-end evaluation will be conducted by OMSI to explore pre-existing knowledge and attitudes, integrating significant numbers of people with disabilities including veterans, young people, and older people. Formative evaluation will likewise be integrated with the participatory design process, with prototypes being tested both by audiences and by the core "Human +" participatory design team. Summative evaluation by Institute for Learning Innovation will address both the effectiveness of the participatory design process and the effectiveness of the exhibition in addressing the National Academy for Engineering goals for public understanding of engineering as a creative and socially engaged field. An estimated 700,000 visitors will experience the "Human +" exhibition at OMSI and NYSCI. In addition, OMSI will tour the exhibition through its extensive and diverse network of science centers, with 24 science centers having expressed interest as potential host sites. The Science Friday webcast/podcast will reach an estimated 1.3 million listeners. Public audiences will engage in the topic of engineering and better understand its importance to human existence through experiencing one compelling research area. The project team will work with the Veterans Administration and DARPA to engage veterans with disabilities both as participants and as audiences. The exhibit with its human-focused content will also stimulate interest among older adults and promote the engineering field to groups underrepresented in engineering such as people with disabilities, girls, and minority youth. The project places cutting-edge technology and engineering practice in a profoundly personal context. "Human +" will contribute to the empowerment of the great majority of people who have, or will have, disabilities during their lifetime and for those of us who care for people with disabilities.
"Genes to Ecosystems" is a Communicating Research to Public Audiences (CRPA) proposal based upon the Dr. Thomas Whitham's NSF funded research (#0425908 "Frontiers in Integrative Biological Research (FBIR): Ecological Genomics and Heritability: Consequences of Extended Phenotypes"). "Genes to Ecosystems" has two main educational objectives: to introduce a wide sector of the public to new ways of looking at ecosystems, and to show how science happens, with practical outcomes that are meaningful to the public. The CRPA request will support the production of a one-hour documentary film, podcasts, a stand-alone DVD, and radio segments for "Earth Notes." These deliverables are targeted to informal learners and public television viewers in the western United States. The documentary will follow a research project begun in 1982 which demonstrates how genetic variation within a foundation species--in this case cottonwood trees--impacts community members ranging from microbes to mega-fauna. The concept of genes-to-ecosystems has introduced new ways of understanding ecosystems which have practical implications for conserving biodiversity, ecological restoration, coping with climate change, and other public policy issues. The project will be managed by the PI, Dr. Thomas Whitham, and co-PI, Daniel Boone, both at Northern Arizona University.
WGBH is requesting funds to produce a four-hour NOVA television special with accompanying Web and outreach activities about the pervasive role of materials in our lives. The overarching goals of the project are to: 1) enhance public engagement in and understanding of materials science, including appreciation of its effects on society; 2) promote collaboration among educators, scientists and community-based organizations to reach a broad audience; and 3) create effective methods of expanding informal science learning that can be evaluated for their lasting impact on the field. The mini-series, "STUFF: The Materials that Shape our World," will offer an appreciation of the human and scientific factors that drive innovation in materials science, from ancient breakthroughs to today's explosion of biological and nanomaterials. The four episodes, themed around "Stronger," "Smaller," "Smarter" and "Cleaner" will provide a clear focus on the interdisciplinary nature of materials science and showcase dramatic stories of past inventions and exciting new discoveries. The NOVA team in association with the Materials Research Society (MRS) will produce the series. The "STUFF" series is anticipated to be broadcast on PBS in the fall of 2008. WGBH and MRS will work with local PBS stations to train local scientists in public outreach. Multimedia Research will conduct formative evaluation of the project components, and Goodman Research Group will conduct summative evaluation of both the series and the outreach efforts.
The objective of this youth media project is to provide 14-24 year olds with training and hands-on experience in engineering, and the physical and biological sciences. The project is designed around core practices that engage youth in original research and inquiry through experimentation, development, and creative use of new technologies and tools to communicate STEM to the public. Youth Radio project participants in Oakland, CA, Atlanta, GA and Washington, DC include 540 youth, 80% of whom are low-income and/or youth of color, plus another 400 youth via off-site outreach in schools and community centers. Core deliverables include: (1) "Brains and Beakers," eight live events per year where a visiting STEM researcher brings his/her work out of the lab and onto the stage at Youth Radio facilities, demonstrating key principles and discoveries and interacting with youth participants; (2) "Youth Radio Investigates," an annual 6-part multimedia series, where youth partner with university and industry-based researchers to explore the veracity of scientific claims applied to products and services and they use every day; (3) The "Application Development Lab," where youth develop, create and disseminate online embeddable and downloadable applications (12 annually) that serve real needs in youth communities. The digital media produced by the youth will be broadcast by National Public Radio and distributed online through various sites including iTunes and BoingBoing.net, one of the most frequently visited technology-focused sites on the web. Project advisors include STEM researchers in universities as well as highly experienced and successful new media technology developers. Project partners include National Public Radio, KQED, the California Academy of Sciences, and the Oakland Unified School District. This project builds on the successful prior work (NSF #0610272) that initiated a Science and Technology program within the Youth Radio organization. The summative evaluation by Rockman et al will measure how the program affects students' science and technology knowledge, skills, and attitudes. It will build on the evaluation from the prior NSF funded project (#0610272) that highlighted the organizational and staff growth processes as Youth Radio discovered how to design and implement successful, sustainable STEM programs. Rockman will evaluate the new programs (Youth Investigates, Brains and Beakers, and the Application Lab), measuring the following STEM-related student outcomes/impacts: perceptions of selves as producers/creators of science or technology; attitudes toward science and perceptions of scientists; understanding the process of scientific inquiry and research and/or technology skills development; and understanding or interest in careers in science or technology (based on National Research Council report, 2009). Data will be collected from the youth at the Oakland site and from the other Youth Radio bureaus to determine which aspects of the program transfer to multiple sites and which ones are unique to a specific location or set of circumstances. Methods include surveys of student attitudes, participant focus groups, interim assessments, objective skills assessments, and interviews. This project provides an innovative new model for collaborations between STEM researchers and under-represented youth resulting in digital media that impacts the youth as well as the public's understanding and engagement in science.
This full-scale development project would use a multi-platform approach (TV, Field School, and Web site) to engage public audiences and underserved youth in archaeology research and discovery. The project will advance knowledge and practice in the field of ISE by establishing the utility of archaeology as an entry point to multiple STEM fields showing how it answers important questions about human origins-culture, history, and the natural environment. The target audience includes a broad demographic of viewers who will watch the PBS broadcasts. The other key audience is underserved youth who will participate in the archeology digs and be featured in the national broadcast. They will engage other underserved youth who will have the opportunity to participate in the interactive online virtual field school. Primary organizational partners include the Crow Canyon Archaeology Center in Colorado and other archeology organizations at the 4 field sites. Deliverables include four hours of PBS programming filmed at four archaeological sites telling the stories of diverse cultures (Native American, African American, Hispanic); field schools designed for underrepresented youth both onsite and online; blogs, online discussions, and user-generated videos. The evaluation will determine the impact of the television series, online content, and the on-site Field School on audiences' understanding of, interest in, and interactions around STEM topics within the context of archaeology. Formative evaluation will provide input and help refine the television programs, web site, and field school. The summative evaluation will use a variety of methods and artifacts to determine the degree to which the process of the TV series, web site, and Field School was successful. The television programs are expected to reach 13 million viewers via broadcast, 300,000 via streaming video and 50,000 unique web site visitors. The lessons learned from this project will be disseminated to other media and ISE organizations.
This project is designed to bridge the "public understanding of science" radio model with a "public engagement with science" approach using a new public media tool - the "Public Insight Network". Radiolab, an innovative hour-long radio program has developed a highly innovative and successful format over the past 5 years that fosters interest and understanding in STEM based on audiences' natural curiosity. It has exposed non-science attentive listeners to transformative STEM concepts such as Stochasticity (physics, statistics, neuroscience), Musical Language (behavioral science, neurology, acoustics) and Space (mathematics, astronomy, technology, engineering). This project will expand the model using innovative online strategies that will connect listeners with working scientists, with each other and with the Radiolab hosts. This new model is grounded in the direct interaction of audiences and scientists which positions listeners as active creators and curators of content rather than passive recipients. The target audience is young adults 18 years old and above. Key organizational partners are The Public Insight Network (and their affiliation with the National Academies of Science), American Public Media, the Borough of Manhattan Community College and Brooklyn College. Project deliverables include 30 hour-long Radiolab programs for broadcast on public radio stations; interactive, user generated articles for the web site; live online chats, engagement "apps" for mobile smart phones; and live events at college campuses and science centers. In addition, the project will implement a mentorship program to train college-aged underrepresented students that have demonstrated an interest in science and/or science journalism. Formative evaluation will gather actionable information from audiences and scientists than can inform the design of the deliverables.The summative evaluation will assess the success of the strategy for engaging audiences in ongoing science learning. Audiences are projected to increase from the current base of 1 million radio listeners per season and 2 million podcast downloads per month. The intended learning outcomes for the audience include their gaining greater knowledge and exposure to current scientific research, and increased engagement by becoming participatory learners through online interactions with science professionals and other listeners.
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TEAM MEMBERS:
Ellen HorneJad AbumradRobert KrulwichSoren Wheeler
The Change (working title) is a film project with supporting website and resource materials to document how climate change is impacting indigenous peoples in the most climate sensitive regions, and how anthropologists, environmental scientists, engineers, and others are working with these communities to help mitigate the effects. The documentary features Dr. Susie Crate, an NSF-funded anthropologist, and her bi-national teenage daughter Katie, whose father is from Siberia. The Viliui Sahka in Siberia, Alaska Natives in Nome, and South Pacific Islanders on Tuvalu are the communities portrayed in the film. The Change is a Full-Scale Development project produced by Ironbound Films. Outreach partners include the Center for Climate Change Communication (4C) at George Mason University, the Global Climate Adaptation Partnership (GCAP), the Society for Applied Anthropology (SfAA), the International Indian Treaty Council (IITC), and the Institute for Tribal Environmental Professionals (ITEP). Ironbound Films has designed this project to build upon its successful prior documentary work, The Linguists. Deliverables include a documentary for limited theatrical release and television and Internet broadcast along with an interactive website, curriculum guide, a shorter classroom version of the film, and a robust outreach strategy in collaboration with project partners. One of the components of the outreach in conjunction with SfAA will be to create the first social networking site around climate change adaptation. Another in conjunction with GCAP is to create a series of four virtual climate change tours for Google Maps and Earth applications. SmartStart Educational Consulting Services will conduct front-end, formative, and summative evaluations. The real-life characters and communities featured in the film will illustrate how climate change is affecting people today in various parts of the world. The project gives voice to anthropologists who have been working to understand climate change as a cultural phenomenon, a perspective rarely showcased in the media. Anthropologists have expressed the need for an effective means to share this work and its results with the public. The story is based on contemporary climate science and anthropology, but features the personal perspective of the bi-national teenage daughter, and is intended to appeal to an audience not typically drawn to a climate change documentary, especially the young or underserved. An aggressive, targeted marketing and outreach campaign reflects the film's innovative approach.
This project identifies TV meteorologists as a potentially important source of informal science education on the topic of climate change. These professionals are a well-respected source of scientific information in their local communities, yet rarely address climate change in their weather broadcasts. Proposers will conduct a series of studies that explore both mechanisms and obstacles to using TV broadcasts as effective informal communication vehicles for scientific information about climate change. In Study 1, they will identify methods already in use by "early adopters," compare them to best explanatory practices in informal science education, and make recommendations to improve practice. In Study 2, they will survey meteorologists and their news directors to determine their motivations and needs for information and materials regarding climate change. Based on their findings, and informed by prior work, they will develop a set of educational materials, principally a set of 30-second segments that can serve as a resource for TV meteorologists nation-wide. In Study 3, they will conduct a quasi-experimental evaluation of the materials with a TV station in Columbia, South Carolina to determine their impact on viewers. The core project team includes experts in science communication and education, physical oceanography, broadcast meteorology, and media effects evaluation, and the advisory board includes the Vice President of Programs at the National Environmental Education Foundation and the Chief Meteorologist at The Weather Channel. Dissemination mechanisms will include a range of publications and presentations for the research findings, and a website for the sharing of materials used by the early adopters. Overall, the project will advance the informal science education field's understanding of both effective explanatory practices in broadcast media and the motivations and practices of an understudied group of professionals. It will investigate an innovative means of increasing public awareness and understanding of important topics in climate change, and as well as creating a set of video-clips and related materials based on careful study and best practices.
In Terrascope Youth Radio, urban teens develop, report, write, produce and host radio programming on environmental topics. Their work is broadcast and distributed nationally and online through partnerships with the Public Radio Exchange and numerous local stations. Terrascope Youth Radio leverages the success of the rapidly growing youth radio movement, empowering teen participants while reaching thousands of their peers with relevant, interesting and scientifically accurate information. The project has major impacts on three primary audiences: Urban youth, a notoriously difficult audience for messages having to do with science, technology, engineering and mathematics (STEM). Who better than their peers to understand what will interest, inspire and excite them? Through Terrascope Youth Radio they hear stories told in voices like their own, by other young people who understand what they care about and want to hear. The program's teen participants, who emerge with greater interest in STEM subjects, greater communication skills and valuable work experience that empowers them to continue their studies. Other youth radio programs nationwide, with whom Terrascope Youth Radio collaborates, helping their participants to acquire greater appreciation and understanding of STEM topics and strengthening their ability to present these subjects to their listeners. Some Terrascope Youth Radio special projects: In collaboration with New Hampshire Public Radio and Generation PRX, created two nationally distributed, hour-long specials about teens and the environment, produced entirely by young people from around the country. Worked with Boston Children's Museum to create an audio tour of green features of the museum's new LEED-certified building. This is now the museum's only official audio tour. Partnered with Hudson River Clearwater to create a series of Clearwater Moments, broadcast weekly on Northeast Public Radio.
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TEAM MEMBERS:
Ari EpsteinRafael BrasIrene GoodmanMichelle Farnum