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resource project Media and Technology
This project is designed to improve communication between scientists and the public focusing on the role of evidence in science. It is a two-year project that includes: 1) implementing a national survey on the public use of science web sites; 2) conducting a national Science Education Outreach Forum bringing together scientists and informal science educators; 3) implementing workshop sessions at a national conference to disseminate lessons learned from the survey and Forum; and 4) developing a prototype website on the role of evidence that will be evaluated for audience engagement and understanding. This project builds on the Exploratorium's prior NSF-funded project (ESI#9980619) developing innovative strategies using the Internet to link scientists and the public using Webcasts, annotated datasets and interactive web resources. Project collaborators include the Pew Internet and American Life Project, Palmer Station, Scripps Oceanographic Institute, FermiLab and the Society of Hispanic Physicists among others. The research and evaluation of the project has the potential for strategic impact by providing new information and models on how science centers can more effectively use the Internet to improve communication between scientists and the public while engaging learners more effectively.
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TEAM MEMBERS: Robert Semper Melissa Alexander
resource project Media and Technology
Ironbound Films, Inc. is producing a one-hour PBS television documentary, with ancillary Web site, curriculum and program guides about the causes of language loss, how it affects science and how scientists are responding. Vanishing Voices takes viewers from Native Siberia to Native America, from ancient texts to cutting-edge technology, to demonstrate how scientists record -- even help revive -- the world's tongues. Vanishing Voices is the first film about language loss that addresses the issue as important to science. The ancillary program guide will be designed for use by Native Americans who are interested in studying or reviving their languages. A formative evaluation of the program and a summative evaluation of the program and outreach materials will be conducted by RMC Research Corporation. INTELLECTUAL MERIT: This program is supported in conjunction with the NSF/NEH Interagency Partnership to Document Endangered Languages. The topic is timely and compelling. The production team is well qualified, and they have sought out the support and involvement of the linguistic community and Native Americans involved in reviving their languages. BROADER IMPACT: The project has the potential to educate the public about the crisis of language loss, the scientific and cultural value of linguistic diversity, and the ways in which that diversity can be maintained. With the program's use in classrooms and the program guides targeted to Native Americans, the project has the potential to inspire young linguistic students to get involved in field work and to encourage Native American communities to work with scientists in preserving their dying languages. The teachers guide will imbue science material into the social science curriculum.
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TEAM MEMBERS: Daniel Miller Seth Kramer
resource project Media and Technology
This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using handheld devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.
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TEAM MEMBERS: Eliene Augenbraun Julia Schulhof
resource project Media and Technology
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
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TEAM MEMBERS: Jim Metzner
resource project Media and Technology
This project proposes a new approach for delivering informal science education to the traveling public through scenic highway programs. This pilot project would engage travelers as they drive along the 220-mile Eastern Sierra Scenic Byway between California and Nevada, a corridor that traverses an unspoiled landscape rich in natural resources and unique contributions to scientific research. The project plans to use the new Advanced Traveler Information System (ATIS) to broadcast informal science education "stories" via transmitters along the highway. Students in afterschool programs will develop the content of the microcasts and related hands on activities. These microcasts would then direct travelers to roadside pull-offs, visitor centers and museums to engage in hands-on science activities that are led by local, trained docents. The planning grant will be used to create, implement and evaluate a pilot test site at an established roadside pull-out that will include signage, radio broadcasts, docent-led activities and participant surveys.
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TEAM MEMBERS: Michael Collopy Susan Szewczak-Clark
resource project Media and Technology
Cornell University, Seavoss Associates, Inc. and the Smithsonian Environmental Research Center (SERC) developed two citizen science projects and related research: 1) "Project Nestwatch" including "Virtual Nestwatch," an online exhibit and data collection project that enables individuals to participate in data collection from their home computers; 2) "National Nest Registry," field-based and focused on species that participants may find in their backyard or local community. The projects increased public understanding of bird biology, ecology, life cycles, environmental issues and the research process while encouraging careers in science.
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TEAM MEMBERS: Rick Bonney Janis Dickinson Andre Dhondt Caren Cooper Paul Allen
resource project Media and Technology
Geometry Playground created by The Exploratorium, playground designers Landscape Architecture, Inc., the Science Museum of Minnesota, Brooklyn Children's Museum, Sciencenter-Ithaca, and Science Works-Ashland is a 4,500-square foot traveling exhibition that includes immersive, table-top hands-on and electronic game elements on spatial and mathematical learning (Shape Garden, Surface City and Pattern Jungle); outdoor versions of selected exhibits from the full exhibition for public and school playgrounds and museums; and a Web site optimized for Web-enabled mobile phones.
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TEAM MEMBERS: Thomas Rockwell Josh Gutwill Catherine McCarthy
resource project Media and Technology
National Wildlife Federation is requesting a planning grant to support the development of a six-part television mini-series called "Springwatch USA" and related educational materials. "Springwatch" will focus on phenology and engage viewers to report their findings of specific natural phenomena, via the web. The goal is to educate children, families and self-appointed citizen naturalists of all ages on the core science concepts associated with phenology and ecology and the hallmark animal and plant responses to the seasonal transition from winter to spring. A second goal is to familiarize the American public with broader, cutting-edge concepts of how longer term changes in climate may also be significantly shifting some of the accepted norms for the progression of spring in North America. The proposed planning phase will include: audience research, meetings of science and education advisors, development of episode plans, conceptual design of field identification and educational materials as well as the protocols that will serve to standardize the data and make it useful for scientific, education and interpretive purposes. National Wildlife Federation will be collaborating with Animal Planet and Painless Productions to create the "Springwatch" series
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TEAM MEMBERS: Craig Tufts
resource project Media and Technology
This proposal is based on the PI's active research investigating the physical, chemical, spectroscopic and biological properties of boronic acid substituted chalcones, a subclass of flavonoid plant pigments. Functions of flavonoids include disease resistance, sunscreen protection, plant pigmentation and fertility. This project targets youth in Berrien County, Michigan providing them with hands-on activities involving natural plant pigments and their function. It also provides teachers with supplementary materials to Michigan's core science curriculum and informs the general public about the importance of research in developing a robust R&D sector in Berrien County's mixed economy. Outreach tools include the websites, DVDs, PowerPoint, poster presentations and the Benton Spirit Community Newspaper.
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TEAM MEMBERS: Desmond Murray
resource project Media and Technology
Universal BEATS developed by The Music Research Institute at the University of North Carolina at Greensboro, North Carolina State University's Department of Mathematics, Science, and Technology Education, and NCSU's Kenan Institute for Engineering, Technology, and Science improved elementary education by developing instructional resources for 2nd-5th grade students that infuse cutting-edge content from the emerging field of biomusic into standards-based elementary science and music curricula. The approach used the musical sounds of nature to help students learn concepts in biology, physical science, and anthropology.
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TEAM MEMBERS: patricia gray Eric Wiebe David Teachout Sarah Carrier
resource project Media and Technology
This Communicating Research to Public Audiences (NSF 03-509) project will produce a half hour documentary television program and use it to conduct outreach to encourage students and teachers to pursue science and engineering careers through hands-on activities in polymers and plastics, cutting edge scientific experiments, enrichment activities, and effective mentoring. The project is based on her NSF-funded research NSF #0300717 aimed at understanding the structure-property relationships of newly developed biopolymers and their composites. The PI previously developed the Why Plastics? curriculum to provide a high-quality science educational experience to pre-college students. This project will create a half-hour documentary to bring the local success she has had with the program to a broader audience. The documentary will be screened on public television and in other venues such as children's museums in an effort to magnify the effects of the Why Plastics? course. Film footage will also be used for a multimedia Web site for documentary viewers who want to learn more about the subject. Why Plastics? primarily serves youth from elementary and middle schools in which a large number of the students are members of underrepresented groups.
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TEAM MEMBERS: Yvonne Akpalu Audrey Bennett
resource project Media and Technology
IslandWood, a national model for outdoor learning in the Pacific Northwest, proposes to partner with Boys and Girls Clubs of America to plan and pilot a multi-platform informal science initiative. The project will capture the attention of a broad audience, bring viewers into ecosystems they wouldn't otherwise experience, and illuminate the connections to everyday lives through 5-minute video shorts. Support materials for staff at informal learning institutions, and parents of children ages 5-11 who want to learn through neighborhood explorations will be the centerpiece of an online community of support. The scope of this planning project will be to create and evaluate support materials and a pilot video, and design an online environment. Over the year-long planning period the project will continue to develop the relationship with Boys and Girls Clubs of America with the intent to produce and distribute the project nationally beginning in 2010
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TEAM MEMBERS: Katie Jennings Pat O'Rourke