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resource project Media and Technology
Community Television of Southern California (KCET/Los Angeles) proposes to create a national television series supported by outreach activities designed to motivate parents to participate in and support children's learning and enjoyment of mathematics. This proposal requests National Science Foundation funding of $1 million towards a total twenty-two month project costing approximately $1.7 million. The proposed television series Math Smart (working title) will include 5 lively half-hour programs designed specifically to aid parents and other adult family members of children in first through third grade. The series will be offered for broadcast nationally on the Public Broadcasting System (PBS). Videocassettes of the series and an accompanying Resource Guide will also be made available for home use. National promotional and outreach activities will complement the PBS broadcast, including presentations of national educational conferences and one-day orientation workshops for parents and teachers at selected sites. Over the course of the project, process and outcome evaluation will be conducted to ensure the effectiveness of the MATH SMART materials and activities. The primary goal of the MATH SMART Project is to empower parents to participate in and reinforce the learning of mathematics and a vital par t of everyday life. It is from parents that children develop the foundation for their educational success. Unfortunately, many parents do not possess the mathematical skills or confidence needed to help their children. By providing examples of hands-on learning activities which families can do together at home, MATh SMART offers parents the tools to help excite young children about mathematics. While special emphasis will be given to encouraging minority participation, this project seeks to help all parents and other primary caretakers prepare children for the 21st century.
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TEAM MEMBERS: David Crippens
resource project Media and Technology
MacNeil Lehrer Productions is adding a significant science presence to the nightly "The NewsHour with Jim Lehrer" program by creating a Science Unit as part of their production staff. Each year for three years, the unit will produce at least 12 long-form documentary reports (8 to 12 minutes each), shorter (4 to 5 minute) videotape background reports to set up studio interviews, and brief (2 minute) news summary reports when appropriate. The NewsHour science production team also would collaborate with the NOVA team at WGBH through such means as production of a NewsHour companion report related to a planned NOVA documentary and use of a NOVA segment as a lead-in to a policy discussion on the NewsHour. Selection of story topics, information about developments in different fields of science, and validation of science content would be guided by a core advisory group that includes: Stephen Sass, Cornell University (Material Science, Nanotechnology) Ken Miller, Brown University (BioScience) Larry Smarr, Director of the California Institute of telecommunications and Information Technology (Infotechnology) Maria Ghirardi, National Renewable Energy Laboratory (Energy) John Logsdon, George Washington University (Space) The project will be supported by "The Online NewsHour." This web site will notify viewers via email of upcoming segments; provide public forums with scientists, researchers, ethicists and policy makers; and allow viewers to obtain transcripts of the broadcasts. The forums, conducted after the broadcast, include one or more of the principals who appeared in the program responding to questions and/or issues raised by viewers. Formative evaluation will be conducted by Rockman Et Al and summative evaluation will be conducted by the Goodman Research Group, Inc.
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TEAM MEMBERS: Robert Flynn Franmarie Kennedy
resource project Media and Technology
National Public Radio (NPR) has been awarded a grant of $807,335 in declining amounts over a four year period for production of Science Friday, the weekly two-hour call-in radio show that deals with science topics. Over the four year period, NPR will make an increasingly larger commitment to the total budget of $1,763,768 until they assume total budgetary responsibility for the project in FY 2001. The series' goal is to make science easily accessible to the public and to help them realize the relevance of science and technology to everyday life. The format of the programs enables the public to engage in conversations with scientists and science educators to discuss contemporary science topics. Science issues anticipated to be included in future programs include: science and mathematics education, science literacy, science risk assessment and public policy, and the future of technology. In addition to the broadcast series, NPR will develop a web site for Science Friday which will distribute the radio series on demand via the Internet, bring Science Friday to cities and rural areas where the series is not broadcast, create live Internet chat groups where listeners can meet to discuss the program, provide sound bytes and audio files of guests, and create a "Science Day Book" which will be a calendar of events loaded with science opportunities for people in their own home towns. Science Friday also has established a joint project with Kidsnet, an established computerized clearinghouse for education through the media. Ira Flatow will continue as the series host and producer. Barbara Flagg of Multimedia Research has been engaged to assess the audience impact of the project.
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TEAM MEMBERS: Kevin Klose William Buzenberg Barbara Flagg
resource project Media and Technology
Earth Game is a five-day simulation, modeled on the war games the military have staged for a hundred years. An international group of scientists, diplomats and political experts will react to a simulated environmental crisis caused by global climate change. The period of play is 1995 to 2010. The proceedings will be videotaped and edited into four hours of television programming for international broadcast to a general audience in the spring of 1992. Earth Game is a project of WQED with the Smithsonian Institution, the British Broadcasting Corporation, Adrian Malone Productions, and the U.S. Naval War College. The objectives are: 1.) to stimulate greater public and governmental interest in the subject of climate change; 2.) to foster greater understanding of what we do and don't know about the causes of climate change, and 3.) to develop a greater appreciation of the dilemmas posed by the need for political action in the fact of the threats and uncertainties surrounding climate change. Senior Smithsonian scientists, Naval War College game design experts, the distinguished television producer Adrian Malone, and a small group of advisers are planning the event, which is scheduled to take place in Newport, Rhode Island in November 1991 at the historic facilities of the Naval War College.
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TEAM MEMBERS: Adrian Malone
resource project Media and Technology
Ira Flatow has been producing SCIENCE FRIDAY for over a decade. The series is now rated among the top ten news programs carried by NPR and is carried by over 200 stations. In spite of this success, the audience, though large, is limited to those people who can listen on Friday afternoon. In addition, the program is not carried on some stations because it does not fit their weekday program format. However, in conversations with many station managers, Flatow has learned that many stations that do not now carry the series do understand the value of science to their listeners and would include a science program in their schedules if one were made available to them for broadcast on weekends. The purpose of this planning proposal is to develop the parameters for a SCIENCE WEEKEND series. Since weekend programming many times is not like programming on weekdays, it will be necessary to find out more about the length and format that stations most prefer and to establish key partnerships to assure the broadest impact of a weekend program. Specific tasks to be conducted in the planning phase include: 1. Surveying public radio stations about their preferences for format, length, and broadcast day for SCIENCE WEEKEND 2. Identifying key programming elements to be included in a pilot program 3. Recording, editing and producing a pilot program 4. Getting assessments of the pilot from public radio station managers and programmers 5. Evaluating the pilot with members of the target audience 6. Securing a network partner to serve as a distributor for the program 7. Creating partnerships with teaching and other educational institutions to participate in the outreach efforts of the project 8. Developing an evaluation strategy to assess the impact of SCIENCE WEEKEND on the audience
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TEAM MEMBERS: Ira Flatow
resource project Media and Technology
The objective of this award is to inform the public about the science and engineering research that is being conducted to determine the scope and impact of the Gulf oil spill. In response to the this environmental disaster facing the U.S., NSF has funded numerous RAPID awards to send scientists and engineers to the Gulf to research the impact of the spill. MacNeil Lehrer Productions, producer of the PBS NewsHour, will report on this research that is ongoing as a result of the unanticipated and disastrous oil spill in the Gulf of Mexico. The PBS NewsHour team of experienced producers and correspondents will produce at least nine segments for broadcast, along with extensive material for online. All the stories will revolve around scientists and engineers and the work they are doing in the Gulf in response to the spill. The online material will include blogs and additional web-only video reports that will deliver content to augment broadcast coverage. The NewsHour will encourage user engagement through regular posting of stores on social media outlets, including Facebook, Twitter, YouTube, UStream and Disqus, to help the reporting on the oil spill go viral. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the Gulf research. The NewsHour Extra, the website that reaches 200,000 educators per month, will post the science coverage on the Daily Video Clip Tool, which provides educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the rapidly-changing story. The new Student Reporting Lab project will locate classrooms in Louisiana to contribute original, youth-focused reporting on the oil spill when school opens in August. The NewsHour will coordinate efforts with PBS stations located in the Gulf to create a synergy and extend the usefulness and life of these efforts. The reach of the PBS NewsHour is significant. The national daily broadcast delivers an audience of approximately 1.1 million viewers. The NewsHour public radio broadcasts reach an average of 63,000 listeners daily across the nation. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 military and State department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa, and Latin America tune into the service via various channels and satellite services. The Online NewsHour visitor numbers exploded in May 2010 to 5+ million monthly pageviews and 1.5+ million unique visitors. The NewsHour Extra website, which targets educators, will provide resources for classroom teachers to discuss the science, environmental and engineering issues raised by the spill. The proposed Student Reporting Lab promises an innovative new addition to the outreach efforts to engage young people in directly reporting on the oil spill and the impact on their communities. The deliverables produced under this award will be consolidated on the NewsHour website (www.pbs.org/newshour) where they will create a permanent record of this critical research for the general public.
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TEAM MEMBERS: Robert Flynn
resource project Media and Technology
WGBH is conducting research and testing an innovative science magazine television series dedicated to the public understanding of research. The show will present both breaking research news and reports on underlying trends and issues in science. It will also feature stories that follow experiments or lab work over extended periods, profiles of scientists, stories of invention and discovery, and more purely entertaining items. The project places strong emphasis on a collaborative approach with other media developers, notably web and museum exhibit designers, to deepen the impact of the show beyond its immediate broadcast. During the research phase, WGBH will convene a group of scientists, informal educators and other potential collaborators to investigate the parameters involved in a collaborative approach. They also will produce and test sample program segments to determine what formats may be most effective. In addition, WGBH will begin looking for on-camera talent who has the knowledge and presentation ability to carry such a program. The questions that will be examined in the research phase include: how research and production efforts can be coordinated across different media, how facilities and infrastructure might be shared among different organizations providing public information about research, how the new television format might be customized to allow local television stations and science centers to link it with local events, and what formats may be most effective in engaging the public, holding their interest over multiple programs, and conveying substantive information about research.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
Talcott Mountain Science Center, in cooperation with the Urban Schools Learning Network (encompassing a variety of state, regional and national partners), seeks $698,141 in National Science Foundation funds under the Informal Science Education Program for a three year national model for increased minority interest and participation in Informal Science Education Program for a three year national model for increased minority interest and participation in informal science education. The title of this partnership is Project PROMMISE )Promoting Role Model Minorities in Science Education). Over the next three years, Project PROMMISE will produce and broadcast at least 30 distance learning programs for thousands of secondary level students in urban and disadvantaged communities throughout the U.S. These Project PROMMISE broadcasts will bring distinguished minority and women scientists, explorers, astronauts and other figures in touch with urban young people through interactive video programming. Broadcasts will be preceded and followed by hands- on informal science education activities. The project also will broadcast national career exposure, exploration, and mentoring programs to better inform urban minority students of academic and career enrollment in secondary and post-secondary math, science and technology studies and cultural isolation by urban students, teachers and urban informal science education institutions. Major national partners for reform and pre- college minority enrichment are participating in the project, including the Edna McConnell Clark Middle School Change Network, the Museum Satellite Network, PIMMS at Wesleyan, the CT Pre- Engineering Program (CPEP). Private sector support has been gained from United Technologies, CIGNA and Union Carbide.
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TEAM MEMBERS: Donald LaSalle Glenn Cassis Daniel Barstow
resource project Media and Technology
Project Enhanced Science Learning (PESL) offers learning partners opportunities to engage in authentic scientific inquiry through apprenticeship. Such inquiry is often enabled by dynamic interactions among learning partners in physical proximity. Yet scientific and business practice using Internet and broadband services recognizes that not all partners necessary to an interaction can be co-located. Our vision uses new technologies to extend the collaborative "reach" of PESL to include diverse expertise among remote learners, teachers, and scientists. This work, in atmospheric sciences, extends collaborative media beyond asynchronous text-only email to shared workspaces and two-way audio/video connections that allow for collaborative visualization of science phenomena, data, models - What You See Is What I See (WYSIWIS). Tools for local- and wide-area networked learning environments will enable highly interactive, media-rich communications among learning partners. Research on these learning architectures will provide pedagogy and social protocols for authenticating the science learning experience in classrooms and other spaces. Greater motivation to learn and enhanced science learning in terms of more valid, performance assessments should result from students' participations. The next decade brings widespread, networked multi-media interpersonal computing. This project will provide a blueprint to inform the effective use of interpersonal collaborative media for science education.
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TEAM MEMBERS: Roy Pea Elliot Soloway Louis Gomez
resource project Media and Technology
Flood of Mud: The Roanoke River -- Past and Future is a video project examining long-term impacts of historic land clearing and erosion on temperate rivers and their floodplains. The 17-minute video targets youth and adult visitors to the North Carolina Aquariums. The video highlights the NSF-funded research project EAR-0105929, "Modeling the Impacts of Post-settlement Sediment Deposition on Floodplain Vegetation," which applies paleoecological and dendrochronological methods and computer modeling to examine and predict the impact of sedimentation on forest composition, productivity and functioning of the lower Roanoke River in North Carolina.
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TEAM MEMBERS: Cathlyn Merrit Davis Phillip Townsend
resource project Media and Technology
EarthTalk, Inc. will develop and air 24 90-second shows per year for three years on the subject of nanotechnology on the Earth & Sky radio program. They will partner with Nano Science and Technology Institute (NSTI), Boston; Nanoscale Science and Technology Facility (CNF), Cornell University; and Center for Biological and Environmental Nanotechnology (CBEN), Houston to identify researchers, advisors and program ideas. Program categories will be Nano 101; Innovations that Could Change the World; Science or Science Fiction; Implications and Ideas; Nano and the Environment; and Listener Questions. The Earth & Sky program currently airs on 685 stations nationwide, making 323 million gross impressions each year; new shows will create some 64 million gross impressions. They will be supplemented by related material on Earth & Sky Online, which receives up to one million page views/month, and a composite of the nano programs onto CD mailed directly to 10,000 teachers yearly.
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TEAM MEMBERS: William Britton Deborah Byrd Barbara Flagg
resource project Media and Technology
The Kratt Brothers Company will produce a full-length pilot of Kratt Bros. Creature Team, a television/multimedia project that teaches science concepts through animated adventure stories to 6-8 year old children. Deliverables include the pilot and its evaluation, an online plan, and outreach plans for a new television series designed for PBS. The project materials will infuse age-appropriate content across multiple disciplines of science and emphasize an inquiry-based approach to learning. The goals for the project are to engage the target audience in science learning building on their natural interest in animals; introduce viewers to basic skills of observation and investigation; and foster positive attitudes toward science. Project partners include PBS stations, the American Association of Zoos and Aquariums (AZA), and 4-H. Multimedia Research will conduct formative evaluation of the project.
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TEAM MEMBERS: Martin Kratt Edward Atkins Barbara Flagg