This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
The Scientists-in-Residence Program at the Exploratorium was part of a collaboration with NOAA, in which NOAA scientists collaborated with museum staff in order to create exhibits and to develop and participate in programming. This table provides claims about the Scientists in Residence program, as well as evidence to support them.
A NOAA scientist-in‐residence program at the Exploratorium was evaluated to determine impacts on front‐line staff (Explainers), visitors, and the scientists involved. A model for hosting scientists at a museum was developed to include a one‐week residency that helped scientists understand the museum followed by a two-week residency during which scientists, working with the Explainers, interacted with visitors in a topic-specific installation space. Data for the evaluation was collected using observations along with interviews and surveys with Exploratorium staff, scientists and visitors
The Ocean Project is pleased to present this latest update on our market research and outreach initiative. In this issue we highlight new insights about the public's interest and understanding of ocean acidification, as well as some very promising findings on the potential for online advertising as the proverbial rising tide that could lift all boats. We also take a look at some of the ways in which our zoo, aquarium, and museum (ZAM) partners are preparing to participate in our planet's biggest celebration of the ocean, World Oceans Day on June 8! We hope you find it all useful as you develop