This report is the result of a project to investigate through a sociocultural lens whether girls-only, informal STEM experiences have potential long-term influences on young women's lives, both in terms of STEM but also more generally. The authors documented young women's perceptions of their program experiences and the ways in which they influenced their future choices in education, careers, leisure pursuits, and ways of thinking about what science is and who does it. This report includes the questionnaire used in the study.
This article discusses the QUT Museums Collaborative, a project comprised of museum educators and administrators and university researchers in Australia, which examined the experiences of young children visiting museums. This report includes a discussion of the research plan and methodology, emerging and anticipated outcomes, and the significance of the study.
In this article, researchers for the University of North Carolina at Asheville describe findings from their study that assessed the impact of two interactive, hands-on, informal science-learning programs on elementary and middle school children's (1) general interest in science learning and (2) short-term science learning. They used a separate-sample pretest-posttest research design to evaluate the impact of two informal science-learning programs--a robotics program and an electricity program at the Health Adventure at Pack Place. The appendix of this report includes the survey, observation
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Mark L. Harvey, Ph.D.Brandon HudsonBri Tureff
This article discusses a study that investigated teacher perceptions of group visits to a science museum in Taiwan. Thirty teachers who traveled with large groups were interviewed about two issues: the involvement of travel agents and the size of the group. The findings indicate that responsibility and administrative details were the primary reasons that teachers chose to travel with a larger sized group, or with assistance provided by a travel agency. Curriculum fit was not the first consideration in planning field trips. The study also found teachers' ability and attitudes to using museums
SciGirls CONNECT is a broad national outreach effort to encourage educators, both formal and informal, to adopt new, research-based strategies to engage girls in STEM. SciGirls (pbskids.org/scigirls) is an Emmy award-winning television program and outreach program that draws on cutting-edge research about what engages girls in science, technology, engineering and math (STEM) learning and careers. The PBS television show, kids' website, and educational outreach program have reached over 14 million girls, educators, and families, making it the most widely accessed girls' STEM program available nationally. SciGirls' videos, interactive website and hands-on activities work together to address a singular but powerful goal: to inspire, enable, and maximize STEM learning and participation for all girls, with an eye toward future STEM careers. The goal of SciGirls is to change how millions of girls think about STEM. SciGirls CONNECT (scigirlsconnect.org) includes 60 partner organizations located in schools, museums, community organizations and universities who host SciGirls clubs, camps and afterschool programs for girls. This number is intended grow to over 100 by the end of the project in 2016. SciGirls CONNECT provides mini-grants, leader training and educational resources to partner organizations. Each partner training session involves educators from a score of regional educational institutions. To date, over 700 educators have received training from over 250 affiliated organizations. The SciGirls CONNECT network is a supportive community of dedicated educators who provide the spark, the excitement and the promise of a new generation of women in STEM careers. Through our partner, the National Girls Collaborative Project, we have networked educational organizations hosting SciGirls programs with dozens of female role models from a variety of STEM fields. The SciGirls CONNECT website hosts monthly webinars, a quarterly newsletter, gender equity resources, SciGirls videos and hands-on activities. SciGirls also promotes the television, website and outreach program to thousands of elementary and middle school girls and their teachers both locally and nationally at various events.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
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David T. Guernsey, Jr.Douglas Robideaux
This paper analyzes the effectiveness of real people (actors) as communicators of messages in museums. It includes findings from an evaluation of professional actors, who assume the roles of fictitious and real characters from the history of science, technology, and medicine at the Science Museum in London. The study attempted to understand more fully how visitors react to such live interpretations.
This report presents front-end evaluation findings at the North Carolina Transportation Museum. The study was conducted to assist with the formidable task of programming the 110,000-square-foot roadhouse and to provide data for researchers and exhibit designers. Front-end evaluation goals included: (1) determine if pre-existing or natural traffic flow patterns were present in the roundhouse; (2) evaluate visitor interest in proposed research topics; and (3) obtain visitor reactions, insights, attitudes and expectations concerning proposed roundhouse programming.
Arizona State University (ASU) in collaboration with Arizona Science Center, Boeing, Intel, Microchip, Motorola, Salt River Project, AZ Foundation for Resource Education, AZ Game & Fish Department, US Partnership for the Decade of Education for Sustainable Development, Mesa Public Schools, and Boys & Girls Clubs of the East Valley, offer a three-year extracurricular project resulting in IT/STEM-related learning outcomes for 96 participants in grades 7, 8, and 9. The project targets and engages female and minority youth traditionally under-represented in IT/STEM fields in multi-year out-of-school technological design and problem solving experiences. These include summer internships/externships and university research in the science center and industrial settings where participants develop socially responsible solutions for challenging real world problems. The program includes cognitive apprenticeships with diverse mentors, opportunities to practice workplace skills such as leadership, teamwork, time management, creativity and reporting, and use of technological tools to gather and analyze complex data sets. Participants simulate desert tortoise behaviors, research and develop designs to mitigate the urban heat island, build small-scale renewable energy resources, design autonomous rovers capable of navigating Mars-like terrain, and develop a model habitat for humans to live on Mars. Together with their families participants gain first-hand knowledge of IT/STEM career and educational pathways. In addition to youth outcomes, the adults associated with this project are better prepared to positively influence IT/STEM learning experiences for under-represented youth. The evaluation measures participant content knowledge, attitudes and interest in IT/STEM subjects, workplace skills and intentions to pursue IT/STEM educational and career pathways to understand participant reactions, learning, transfer and results. Informal curricula developed through this project, field-tested with youth at Boys & Girls Clubs and youth at Arizona Science Center will be available on the project website.
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Tirupalavanam GaneshMonica ElserStephen KrauseDale BakerSharon Robinson-Kurplus
Museums continue to invest in and experiment with internet technologies and increasingly with social software environments (i.e., social networking). These technologies have the potential to lead to a number of important intellectual and social outcomes such as learning, community building, and greater public understanding of, in our case, science. It is the possibility of supporting learning in digital environments that is the focus of this research project. In our previous work, online facilitation has emerged as a big deal and perhaps determines successful online museum environments from unsuccessful environments. To study facilitation, we seek to understand facilitation styles and their outcomes in two distinct but representative museum environments. The first, Science Buzz at Science Museum of Minnesota, is a popular website identified by the field to be exemplary because of its educational value and its use of Web 2.0 functionality. The second case is the more distributed use of social software at the North Carolina Museum of Life and Science (MLS). Instead of creating learning platforms that are hosted internally, MLS is experimenting with building learning communities where people are already gathering on the web like Flickr, Twitter, and YouTube. We anticipate being able to identify clear, replicable facilitation styles and to identify outcomes associated with those styles.
This Nanoscale Science and Engineering Center (NSEC) is a collaboration among Harvard University, the Massachusetts Institute of Technology, the University of California—Santa Barbara, and the Museum of Science—Boston with participation by Delft University of Technology (Netherlands), the University of Basel (Switzerland), the University of Tokyo (Japan), and the Brookhaven, Oak Ridge, and the Sandia National Laboratories. The NSEC combines "top down" and "bottom up" approaches to construct novel electronic and magnetic devices with nanoscale sizes and understand their behavior, including quantum phenomena. Through a close integration of research, education, and public outreach, the Center encourages and promotes the training of a diverse group of people to be leaders in this new interdisciplinary field.