Produced by Twin Cities Public Television, St. Paul, MN, DragonflyTV (DFTV) is a weekly television series of half-hour live action shows for 8-12 year olds, distributed by PBS Plus. DFTV features real children engaged in real inquiry-based investigations in and around science centers across America. Six 2009 episodes of DFTV focus on the world of nanoscale science and technology. DFTV Nano highlights science centers and university research labs while applying the DFTV Real Kids Real Science model to communicate basic concepts and the scientific process in nanoscience. The programs were very
DATE:
TEAM MEMBERS:
Barbara FlaggTwin Cities Public Television
This report presents a summary of findings from our evaluation and conclusions that may carry broader implications. The audience for this report includes The National Science Foundation (NSF) and other funders (particularly science research funders), the leadership and staff of Nanotechnology: the Convergence of Science and Society project partners, and the informal science education field. The main body of the report is organized into two sections. The first section discusses the project's logic model, or theory of action and frames what the project set out to do and how. The project's
DATE:
TEAM MEMBERS:
Mark St. JohnPamela CastoriOregon Public BroadcastingJudy Hirabayashi
Goodman Research Group, Inc. conducted a comprehensive multi-method external evaluation of the first season of the Design Squad TV series and outreach initiative. The broad evaluation goals were to: assess the extent to which children's knowledge, interest, and awareness of engineering increased as a result of watching the Design Squad series, document the implementation of community events resulting form the November 2006 Engineering Summit, and assess the effectiveness of the Afterschool Educators Guide with leaders and students.
DATE:
TEAM MEMBERS:
Peggy VaughanEmilee PressmanIrene GoodmanWGBH
Design Squad, produced by WGBH-Boston (http://www.wgbh.org), premiered on the Public Broadcasting Service in October 2009. Design Squad is a reality television series that encourages kids ages 9-12 years to “show off their smarts as they design and build working solutions for real-world clients—people who are hungry for clever ideas from a new generation of innovators.” Each season, the series culminates in a final episode when the top two scorers compete for a $10,000 college scholarship from the Intel Foundation. The underlying educational goals of Design Squad are to: (1) Increase students'
This report summarizes results from an evaluation of Design Squad's Season 2 Activity Guide and accompanying television shows in middle school classroom settings.
SciGirls is a new weekly public television series produced by Twin Cities Public Television and supported by the National Science Foundation. Twelve half-hour animated and live action shows are accompanied by web and outreach activities in the fields of science, technology and engineering (STEM). Multimedia Research, an independent evaluation group, implemented a summative evaluation of SciGirls television programming with a rigorous randomized controlled trial design comparing treatment and control groups. Girls entering fifth grade were assigned randomly either to a treatment group (n = 42)
DATE:
TEAM MEMBERS:
Barbara FlaggTwin Cities Public Television
The evaluation research summarized here focuses on science reports developed by MacNeil/Lehrer Productions. The reports appear on The NewsHour television broadcasts and are archived as streaming video available on the program's Web site (www.pbs.org/newshour/science), which includes enhanced media resources such as audio Podcasts, RSS feeds, transcripts, teacher lesson plans, background reports, slideshows, and interactives. The project's general intention is to produce positive learning outcomes and attitudes towards STEM topics (Science, Technology, Engineering and Mathematics) and to foster
WGBHs third season of the PBS Design Squad reality series, designed to inspire a new generation of engineers, got teenagers to think smart, build fast, and contend with a wild array of engineering challenges for real-life clients. Targeted to 9- to 12-year-olds, and fun for people of all ages, this fast-paced TV series is the fuel behind a national, multimedia initiative to attract kids to engineering. The project expaned its reach into the middle school classroom to create the first online community where kids can share their real-world engineering projects and provide a richer video viewing experience with embedded "pop-up" commentary.
The Science Source Pathways Project will conduct initial work designing and testing a new model for providing news on STEM related topics to the rural and Native American communities in Montana. This project will enhance understanding of how the communication of scientific research reaches and impacts underrepresented audiences. A collaborative model will be developed between the environmental journalism program at the University of Montana and various local television, radio, and online media outlets that are either operated by or reach Native Americans on reservations and throughout the state. Project deliverables include a survey and analysis of current science reporting reaching this audience; and production and testing of prototype science news stories for dissemination on various platforms (print, radio, TV, web). The development of science news pieces will be led by graduate students in the School of Journalism under the careful guidance and mentorship of experienced professors. This project will enhance the communication and amount of STEM content delivered to underserved groups, and provide diverse opportunities for them to engage in STEM related environmental issues that affect their local communities.
The idea that there are models in existence for electricity and how to improve its generation and utilization is an important quest in light of our resources. This CRPA project will stimulate the target audience\'s thinking by describing the relationships between electricity, nanoscience, and superconductivity. An audience of 4th-8th graders, parents, and teachers will come away from watching the video with a new sense of science and its possibilities. This project is a collaboration between physics faculty, educators at the University of Kansas Natural History Museum, a communications professional, and the Bazillion Pictures of Kansas City, Missouri along with independent evaluators. An animated video of 8-10 minutes is intended to engage, entertain, and provoke thought on how electricity works and how it could be used/generated in nano-molecules to derive superconductivity. Most individuals turn on the electrical switch and use the result without the slightest understanding of how electricity arrived at the switch, how it was generated and what resources are needed for it to be there at the "flip of a switch." Further, most do not consider or have sufficient background knowledge to understand how the efficiency and use of this resource might be improved. This project could bridge this gap which if successful would be highly transformative in the public understanding of science.
SciGirls is a multimedia project designed to encourage and empower more girls to pursue careers in STEM. It is a bold and unique experiment--the first television series on PBS designed specifically for girls aged 8-13. The approach is based on the findings of prior gender research. The television show and the Web site are integrally linked. Episodes are available for distribution on many of the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. SciGirls launched in February 2010 and reaches over 80% of the country. This project will support further research and development to advance SciGirls' online and outreach activities. Specifically, the deliverables include: (1) enhancement of the SciGirls website on pbs.org; (2) maintenance of the SciGirls Educator Networks and outreach to new partners; and (3) R&D on other media platforms. The project's two strategic partners are the National Girls Collaborative Project (NGCP) in Seattle and The Franklin Institute in Philadelphia. The NGCP links SciGirls with its network of 500 community-based science programs for girls, and The Franklin Institute coordinates an affiliate network of science museums to implement SciGirls' outreach activities. The project will also work with the Girl Scouts of America's new "Girl Scout Leadership Experience" program, which emphasizes STEM learning. The most significant web component is a social networking feature that allows girls who are interested in science to connect with peers across the nation. To date, there have been over 300,000 unique visitors and 20,000 registered "SciGirls."
The PBS NewsHour STEM Learning project is a broadcast and online science journalism and informal science education initiative to report breaking science news and cutting-edge STEM (Science, Technology, Engineering and Mathematics) research and researchers to a national audience. The multi-platform project goals are to: (1) increase and improve the knowledge of the audience with respect to science and technology; (2) stimulate the active engagement of the audience with science and technology through interactive tools; and (3)position the PBS NewsHour as a regular destination for in-depth and innovative science reporting; (4) deploy new and creative digital tools to extend the impact of NewsHour science reporting, especially for youth. The PBS NewsHour is produced by MacNeil/Lehrer Productions and distributed by PBS to PBS television and radio stations across the country, five nights per week. This project is informed by an expert advisory board and other consultants. Project evaluation will be conducted by City Square Associates. The formative evaluation in year one will employ focus groups of adults from the general audience and teens as well as a quantitative survey online to determine a benchmark of current science knowledge, attitudes and behaviors. The evaluation in year two will test digital components of the project in a usability lab setting to gather information to help improve the quality and effectiveness of these deliverables. The summative evaluation will administer a tracking study with the same population surveyed in the first year. Deliverables include: a minimum of 26 science documentary reports broadcast per year plus additional in-studio interviews and coverage of breaking science news; a revamped website, notably "Science and Tech To Go"; a weekly STEM interview or report online featuring Hari Sreenivasan or other reporters; additional weekly digital STEM reporting; and an expanded and redesigned outreach program for teens and educators including an innovative, cloud-based student editing and content-sharing initiative in collaboration with several science centers. Six new PBS NewsHour Student Reporting Labs, established in high-need urban schools, will shoot, edit, and post their videos on the web. The PBS NewsHour science reports will be broadcast and featured on the NewsHour iPhone app, as well as disseminated on the NewsHour's YouTube Channel, Disqus and UStream, Hulu.com, with new science material updated daily on the web. The NewsHour is seen by more than 7 million viewers each week, with additional audiences being reached by radio, the Online NewsHour website, podcasts, and other social media. New community-based programs expand the audience farther. The final summative report will outline the impact of the project and identify the strategies and tactic found to be most effective in making use of digital media to support project goals.